Juan Sebastian Cantillo

Responsible for everything related to the PUBG Mobile and Tower of Fantasy brands in LATAM

-Offline-Online campaign execution: Paid and social media, content creators and ingame content
-Players feedback and reporting
-Customer service
- Official PUBG Mobile esports competitions development

Responsible for strategy-execution-planning for LATAM (México, Colombia, Chile, Perú, Argentina, Brasil, Honduras, Costa Rica, Panamá, El Salvador and Guatemala), Implementing elements such as: Partnerships' execution and develoment, product launch events, growth social media tactics, insights generation and sales-oriented marketing campaigns.

Responsible for mobile game operation plan and execution in AppGallery

-Deliver a healthy userbase and revenues growth inside Huawei AppGallery.
-Keep a constant contact with local top mobile players and communities within most relevant games available on AppGallery.
- Create and manage long-term valuable relationships for Mobile gaming local landscape development.
-Develop and execute mobile gaming user acquisition strategies.

Business Development within Colombia and Ecuador markets:

- Find growth opportunities on ESports inside the local and international markets.
- Prepare commercial proposals, adapted to each client's need, focused on long-term relationships.
- Establish contact with local or global companies within the country, interested in marketing actions through ESports.
- Be the main POC between LVP and associated brands.
- New agreements' negotiation and closure.
- Account and assets' management

-Paid media (Facebook, Linkedin, Twitter, Instagram, Google and Programmatic) campaigns execution for DellEMC LATAM Account.
-Identify optimization opportunities. Active program management, providing recommendations based on real-time data, in order to adjust the campaigns.
-Target audiences elaboration.
-Assist on the implementation and execution of multiple B2B/CSB programs, launching campaigns and ensuring optimal executions.

- Fan Engagement business development with Sports organizations: Clubs, Federations, Circuits and Multi-sport events
-New fan engagement initiatives' valuation.
-Evaluate fan engagement initiatives from the Marketing perspective

"Fondo Azulón"- Fangroup management: Season ticket holders' retention and coordination.

-Sports loyalty programs' benchmark. (Football and others)
-Report elaboration
-Database and CRM Management
-Email marketing campaigns.

Marketing and Finances' intern in the Innovation Area:

-Digital marketing campaigns' reports: SEO, SEM Display ADS and Social Media.
-Dashboard and web metrics
-Bechmarkings for the "market attractiveness" phase (financial and product)
-Business case elaboration, under the "Stage-Gate" product innovation methodology
-Lean strategy and Design thinking.
-Corporate innovation and intraentrepreneurship. (workshops and reports)