JUAN PABLO TRUJILLO
Cali
Summary
Senior digital marketing strategist with 6+ years of experience designing and executing multi-channel strategies focused on driving sales. Expert in Google Ads, Meta Ads, LinkedIn, tracking, analytics, and reporting, leveraging data-driven insights to maximize ROI. Proven ability to lead marketing teams and accelerate business growth by optimizing the customer journey and delivering high-impact campaigns.
Overview
4
4
years of professional experience
Work History
Senior Advertising Specialist
Hook & Ladder Digital
03.2023 - Current
- I develop and execute full-funnel digital marketing strategies, optimizing customer journeys from awareness to conversion across multiple industries.
- Led a cross-functional team across creative, website, email, and social media to enhance the marketing funnel for a luxury hotel, achieving a 15% increase in annual targets and a 12X ROAS through data-driven strategies and conversion optimization.
- Manage and optimize media budgets ranging from $5K to $50K/month, maximizing efficiency and ROI across digital channels.
Freelancer
Strike Ads
11.2021 - Current
- I specialized in creating digital strategies to drive sales through digital advertising and website optimization for a diverse range of clients, including insurance agencies, dentists, surgeons, builders, and e-commerce businesses in the United States and Colombia.
Marketing Manager
Vomtel
10.2023 - 10.2024
- Advised 60+ partners on selling Spectrum Internet, Mobile, and TV services in the US, primarily through Google Ads, by optimizing campaign strategies for maximum ROAS.
- Trained partners in PPC strategies, automation, and landing page design, improving conversion rates and ad efficiency.
- Additionally, managed Vomtel’s paid media campaigns, overseeing a $15K/month budget to drive customer acquisition and revenue growth.
Marketing Manager
Mighty Cricket
08.2022 - 03.2023
- Developed and launched the digital strategy for Mighty Cricket, a company selling cricket protein-based food, including Amazon, e-commerce, Meta Ads, and Google Ads.
- Drove digital sales from $0 to $10K/month, establishing a strong online presence and generating demand for a niche product
E-commerce Manager
Importaciones Dental Universitario
09.2020 - 08.2022
- Led the digital transformation of one of Colombia’s top dental supply companies, overseeing the migration of 5,000+ SKUs to an e-commerce platform and the development of a new online brand.
- Designed and executed digital strategies to drive sales, training nine vendors and managing a core team of three. In the first six months, generated over $30,000 in revenue with an average ROAS of 6.2.
Education
Digital Strategy -
Sociedad Del Marketing By Ricardo Leyva
01.2024
Meta Ads -
Facebook & Instagram Ads by Felipe Vergara
01.2023
Google Ads Oficial Certificate -
Google
01.2020
Industrial Engineer - Engineering
Icesi
01.2018
International Student Exchange - Forecast, Strategic thinking and processes optimization
Julius Maximilians University of Würzburg
01.2018
Skills
- Marketing Strategy
- Advertising
- Google Ads
- Meta Ads
- LinkedIn Ads
- Programmatic Ads
- Google Analytics GA4
- TagManager
- Copywriting
- CRO
- Creative Direction
- Team Work
Personal Information
Location: Cali, Colombia
Contact: +57 316 697 7204 | juanptrujillov@gmail.com
LinkedIn: https://www.linkedin.com/in/juanptrujillo95/
Company
Hook & Ladder
Kitesurfing and Nature
In my free time, I love camping and kitesurfing, combining my passion for water sports and nature.
Timeline
Marketing Manager
Vomtel
10.2023 - 10.2024
Senior Advertising Specialist
Hook & Ladder Digital
03.2023 - Current
Marketing Manager
Mighty Cricket
08.2022 - 03.2023
Freelancer
Strike Ads
11.2021 - Current
E-commerce Manager
Importaciones Dental Universitario
09.2020 - 08.2022
Meta Ads -
Facebook & Instagram Ads by Felipe Vergara
Google Ads Oficial Certificate -
Google
Industrial Engineer - Engineering
Icesi
International Student Exchange - Forecast, Strategic thinking and processes optimization
Julius Maximilians University of Würzburg
Digital Strategy -
Sociedad Del Marketing By Ricardo Leyva
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