Summary
Overview
Work History
Education
Skills
Personal Information
Company
Kitesurfing and Nature
Timeline
Generic
JUAN PABLO TRUJILLO

JUAN PABLO TRUJILLO

Cali

Summary

Senior digital marketing strategist with 6+ years of experience designing and executing multi-channel strategies focused on driving sales. Expert in Google Ads, Meta Ads, LinkedIn, tracking, analytics, and reporting, leveraging data-driven insights to maximize ROI. Proven ability to lead marketing teams and accelerate business growth by optimizing the customer journey and delivering high-impact campaigns.

Overview

4
4
years of professional experience

Work History

Senior Advertising Specialist

Hook & Ladder Digital
03.2023 - Current
  • I develop and execute full-funnel digital marketing strategies, optimizing customer journeys from awareness to conversion across multiple industries.
  • Led a cross-functional team across creative, website, email, and social media to enhance the marketing funnel for a luxury hotel, achieving a 15% increase in annual targets and a 12X ROAS through data-driven strategies and conversion optimization.
  • Manage and optimize media budgets ranging from $5K to $50K/month, maximizing efficiency and ROI across digital channels.


Freelancer

Strike Ads
11.2021 - Current
  • I specialized in creating digital strategies to drive sales through digital advertising and website optimization for a diverse range of clients, including insurance agencies, dentists, surgeons, builders, and e-commerce businesses in the United States and Colombia.


Marketing Manager

Vomtel
10.2023 - 10.2024
  • Advised 60+ partners on selling Spectrum Internet, Mobile, and TV services in the US, primarily through Google Ads, by optimizing campaign strategies for maximum ROAS.
  • Trained partners in PPC strategies, automation, and landing page design, improving conversion rates and ad efficiency.
  • Additionally, managed Vomtel’s paid media campaigns, overseeing a $15K/month budget to drive customer acquisition and revenue growth.

Marketing Manager

Mighty Cricket
08.2022 - 03.2023
  • Developed and launched the digital strategy for Mighty Cricket, a company selling cricket protein-based food, including Amazon, e-commerce, Meta Ads, and Google Ads.
  • Drove digital sales from $0 to $10K/month, establishing a strong online presence and generating demand for a niche product

E-commerce Manager

Importaciones Dental Universitario
09.2020 - 08.2022
  • Led the digital transformation of one of Colombia’s top dental supply companies, overseeing the migration of 5,000+ SKUs to an e-commerce platform and the development of a new online brand.
  • Designed and executed digital strategies to drive sales, training nine vendors and managing a core team of three. In the first six months, generated over $30,000 in revenue with an average ROAS of 6.2.

Education

Digital Strategy -

Sociedad Del Marketing By Ricardo Leyva
01.2024

Meta Ads -

Facebook & Instagram Ads by Felipe Vergara
01.2023

Google Ads Oficial Certificate -

Google
01.2020

Industrial Engineer - Engineering

Icesi
01.2018

International Student Exchange - Forecast, Strategic thinking and processes optimization

Julius Maximilians University of Würzburg
01.2018

Skills

  • Marketing Strategy
  • Advertising
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • Programmatic Ads

  • Google Analytics GA4
  • TagManager
  • Copywriting
  • CRO
  • Creative Direction
  • Team Work

Personal Information

Location: Cali, Colombia
Contact: +57 316 697 7204 | juanptrujillov@gmail.com
LinkedIn: https://www.linkedin.com/in/juanptrujillo95/

Company

Hook & Ladder

Kitesurfing and Nature

In my free time, I love camping and kitesurfing, combining my passion for water sports and nature.

Timeline

Marketing Manager

Vomtel
10.2023 - 10.2024

Senior Advertising Specialist

Hook & Ladder Digital
03.2023 - Current

Marketing Manager

Mighty Cricket
08.2022 - 03.2023

Freelancer

Strike Ads
11.2021 - Current

E-commerce Manager

Importaciones Dental Universitario
09.2020 - 08.2022

Meta Ads -

Facebook & Instagram Ads by Felipe Vergara

Google Ads Oficial Certificate -

Google

Industrial Engineer - Engineering

Icesi

International Student Exchange - Forecast, Strategic thinking and processes optimization

Julius Maximilians University of Würzburg

Digital Strategy -

Sociedad Del Marketing By Ricardo Leyva
JUAN PABLO TRUJILLO