Juan Pablo López Gómez
Business Administrator
Bogotá
Summary
Dynamic and results-driven bilingual professional with a Business Administration degree from CESA, specializing in project management and marketing strategy. Brings a solid track record in negotiation, business development, and cross-functional collaboration within both multinational corporations and fast-paced startup environments. Strong interest in marketing roles within the medical devices industry, with proven experience in driving commercial growth, launching new products, and leading educational initiatives in the healthcare sector. Eager to contribute strategic marketing insight and field expertise to support innovation and market expansion in medtech.
Overview
7
7
years of professional experience
Work History
Therapy Development Specialist
Boston Scientific
02.2025 - Current
- Led the therapy development strategy for the venous portfolio within the Peripheral Interventions (PI) division.
- Organized and executed clinical education programs, physician training sessions, and promotional events to drive market penetration and product adoption.
- Accountable for achieving and exceeding monthly and year-to-date sales targets for the venous portfolio.
- Successfully launched and developed the market for a new product, surpassing monthly and quarterly sales goals by 3x.
- Collaborated with cross-functional teams, including clinical, regulatory, and sales, to support go-to-market strategies and ensure effective execution in the field.
- Conducted market analysis, identified growth opportunities, and supported the creation of localized marketing materials aligned with regional and national strategies.
- Supported KOL (Key Opinion Leader) engagement initiatives, and gathered field insights to inform product positioning and future strategy.
Account Executive - Andean Region
Crehana
11.2023 - 02.2025
- Consistently exceeded assigned monthly, quarterly, and annual sales quotas.
- Managed the entire sales cycle, from lead generation and prospecting to opportunity management, deal closing, and client onboarding.
- Built and maintained strong relationships with mid-market and enterprise-level clients.
- Collaborated closely with Sales Development Representatives and Customer Success Executives to ensure successful customer acquisition and retention.
- Aligned internal teams across product, operations, and marketing to support business growth and ensure seamless delivery of solutions.
- Delivered compelling presentations of Crehana’s enterprise solutions to potential corporate clients.
- Adapted to a dynamic role that evolved in response to corporate strategic priorities and shifting market demands.
Sales & Partnerships Manager
Lupa Recruiter LLC
03.2023 - 11.2023
- Build a client portfolio through business management to identify organizations with current and future needs, including global multinationals, start-ups, and non-profits.
- Establish contact with potential clients: Initiate communication through calls, emails, or meetings to introduce the company's services, and explore potential collaboration opportunities.
- Negotiate agreements: Negotiate the terms and conditions of contracts with clients, including fees, timelines, and service guarantees, ensuring a balance between business objectives and client expectations.
Healthcare & Life Sciences Consultant
Michael Page International
01.2022 - 03.2023
- Expertise in the Latin American healthcare industry, with in-depth knowledge of key stakeholders, market trends, and regulatory frameworks.
- Foster and enhance relationships with clients, ensuring seamless repurchase processes, and driving Consumer Success initiatives to meet customer needs effectively.
- Oversee the entire recruitment process, from interviews to offer negotiation, ensuring a balance of exceptional service and business outcomes, while addressing challenges and finalizing contract terms.
Strategic Data Sr. Analyst - Commercial Excellenc
Johnson & Johnson
01.2021 - 01.2022
- Develop and implement effective territory planning strategies to maximize sales productivity and coverage.
- Analyze market potential, customer demographics, and healthcare trends to identify high-potential territories.
- Allocate territories to sales representatives based on factors such as customer density, sales potential, and resource availability.
- Define customer segments based on several criteria, such as customer type (hospitals, clinics, pharmacies), geographic location, specialty, or purchasing behavior.
- Develop customer profiles for each segment, including their needs, preferences, and decision-making processes.
- Tailor marketing and sales strategies for each segment to optimize engagement and increase sales effectiveness.
- Lead the Northern Cluster in regional SFE (Sales Force Effectiveness) stages, and guarantee that the platform is in optimal conditions for its use, based on local users’ needs.
- Conduct training programs to equip sales representatives with the necessary skills and knowledge for effective territory management and client engagement.
Transparency Analyst – Healthcare Compliance
Johnson & Johnson
01.2020 - 01.2021
- Update and maintain the HCP database, ensuring compliance with the Transparency Law through accurate reporting and expense generation.
- Serve as the primary liaison with the Transparency Leader, facilitating the collection and delivery of required reports for compliance, and generating insights for all JnJ Business Units.
- Assist sales and marketing teams by addressing local operational needs.
- Support the Commercial Excellence team by providing data for market insights reports.
Marketing Intern - Medical Devices BU
Johnson & Johnson
01.2019 - 01.2020
- Supported marketing initiatives for the orthopedic business unit, including events, campaigns, and product launches.
- Provided strategic insights on product positioning, pricing, distribution, and promotions.
- Collaborated with teams to create marketing materials, sales tools, and digital campaigns.
- Coordinated planning and execution of product launches with cross-functional teams.
- Assisted in crafting launch strategies, messaging, and promotional assets.
Education
Business Administration Degree - Business Administration
Colegio De Estudios Superiores De Administración CESA
Bogota, Colombia 05.2001 -
High School Diploma -
The English School
Bogota, Colombia 05.2001 -
Skills
Sales strategies
Market analysis
Market trends
Project management
Business development
Database management
CRM management
Campaign development
Timeline
Therapy Development Specialist
Boston Scientific
02.2025 - Current
Account Executive - Andean Region
Crehana
11.2023 - 02.2025
Sales & Partnerships Manager
Lupa Recruiter LLC
03.2023 - 11.2023
Healthcare & Life Sciences Consultant
Michael Page International
01.2022 - 03.2023
Strategic Data Sr. Analyst - Commercial Excellenc
Johnson & Johnson
01.2021 - 01.2022
Transparency Analyst – Healthcare Compliance
Johnson & Johnson
01.2020 - 01.2021
Marketing Intern - Medical Devices BU
Johnson & Johnson
01.2019 - 01.2020
Business Administration Degree - Business Administration
Colegio De Estudios Superiores De Administración CESA
05.2001 -
High School Diploma -
The English School
05.2001 -
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