Juan Pablo Bojanini

Increased business profits by reducing costs 60%, streamlining processes and cutting unnecessary positions making the company profitable again with 9% EBITDA.

Lead Digital transformation Process and implementation

Increased audience reach +23%

Created new online revenue streams that represent 33% of actual business, including a market place, insurance agency and online real state business.

Identified main growth opportunities for the region (New channels, customers, markets) that ensured profitable growth.

Developed e-commerce strategy for Latam

Guaranteed Joint Business plans with key customers in the region

Lead merges and acquisition opportunities for the region.

Created and lead Shopper Marketing Area for LATAM

Increased net sales in Latam +7.4% Vs PY and +16% en OP.

Developed new pricing strategy which resulted on +17% GM

Reached record Share of Market on shaving Category +1.5pp Vs PY

Consistent +2PP growth on sunscreen share in every market in Latam.

Launched E-commerce for the region

Developed Customer oriented strategies to maximize regional negotiations.

- Created & Developed Shopper marketing department for Latam

- Lead the process of leveraging on insights to create and execute marketing stimuli along the path to purchase, that engages the shopper, builds brand equity and drives incremental sales for the category and our products

- Develop and lead initiatives and strategies to achieve targets in Super, Hyper, Home Centers and Clubs formats for the region.

- Responsible for leading Negotiations (Commercial agreements) and commercial strategies within the region top Retailers (Cenconsud, Sodimac, Carrefour IRTS, Wal-Mart)

- Control Investment budget for Latam

- Lead "Trade Investment" for the region, ensuring that business investment are made profitably and efficiently in each country