Summary
Overview
Work History
Education
Skills
Software
Timeline
AdministrativeAssistant
Juan Esteban Trujillo Montenegro

Juan Esteban Trujillo Montenegro

Social Media Specialist
Bogotá, Colombia

Summary

Dynamic and results-driven digital marketing professional with 5 years of industry experience across paid media, specifically for social media platforms. Known for a strong willingness to learn and continuously improve, with the ability to adapt to new platforms, trends, and client needs.


Approaches challenges with a problem-solving mindset and applies thoughtful, data-driven analysis to better understand markets, customer behavior, and brand goals. Focused on building strategies that deliver meaningful results while supporting team collaboration and client satisfaction. Committed to ongoing growth, careful execution, and delivering work of a consistently high standard.


Collaborative team player with a proactive mindset, committed to continuous learning, innovation, and achieving excellence in every campaign.

Overview

5
5

Years of professional experience

6
6

Years of post-secondary education

2
2
Languages

Work History

Head of Paid Media

Good On Digital
12.2022 - Current
  • Successfully onboarded new clients by identifying their unique business goals and establishing clear, customized media strategies.
  • Developed tailored, data-driven paid media strategies across platforms (Meta, LinkedIn, TikTok, Pinterest etc.) to drive brand growth and exceed performance KPIs.
  • Led, mentored, and managed a team of paid media specialists, fostering a culture of accountability, continuous learning, and high performance.
  • Conducted in-depth market analysis to inform audience segmentation, messaging strategies, and creative direction.

Social Media Specialist

Salt and Fuessel
02.2022 - 04.2025
  • Planned, launched, and optimized paid social campaigns across Meta, TikTok, Pinterest, and Snapchat to drive brand awareness, lead generation, and conversions.
  • Developed platform-specific strategies to align with client objectives, ensuring messaging and creative were tailored to each audience and channel.
  • Collaborated with creative teams to produce ad content that resonated with target demographics and met platform best practices.
  • Conducted daily monitoring and performance analysis to optimize bidding, targeting, and creative elements, consistently improving ROI and CPA metrics.

Paid Media Account Manager

Publicis Groupe
06.2021 - 06.2022
  • Implemented and managed multiple simultaneous paid social campaigns across Meta, TikTok, Pinterest, and Snapchat, ensuring seamless execution aligned with client goals.
  • Oversaw end-to-end campaign setup, including audience creation, creative asset briefs, and budget allocation, among more.
  • Closely monitored campaign performance metrics (CTR, CPA, ROAS, CPM) on a daily basis, proactively making optimizations to maximize results.

Education

Specialization - Strategic Marketing

CESA
Bogotá, Colombia
09.2021 - 11.2022

Bachelor of Arts - Political Science - Communications Emphasize

Pontificia Universidad Javeriana
Bogotá, Colombia
01.2015 - 11.2019

Skills

Attention to Detail

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Software

Meta Ads Manager

Tiktok Ads Manager

Snapchat Ads Manager

Pinterest Ads Manager

Excel

Google Analytics

Looker Studio

Timeline

Head of Paid Media

Good On Digital
12.2022 - Current

Social Media Specialist

Salt and Fuessel
02.2022 - 04.2025

Specialization - Strategic Marketing

CESA
09.2021 - 11.2022

Paid Media Account Manager

Publicis Groupe
06.2021 - 06.2022

Bachelor of Arts - Political Science - Communications Emphasize

Pontificia Universidad Javeriana
01.2015 - 11.2019
Juan Esteban Trujillo MontenegroSocial Media Specialist