JUAN CAMILO AGUDELO TORRES
Bogotá D.C
Summary
Results-oriented marketing professional with a strong business acumen, stemming from a background as a highly motivated political scientist with expertise in conflict resolution and peace research from Pontificia Universidad Javeriana. Proven ability to leverage research and analytical skills to manage and optimize marketing strategies across various channels, including e-commerce, paid media, influencer marketing, OOH, and both online and offline channels. Experienced in team leadership and driving results through meticulous planning, execution, and optimization.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Account Manager
Google
07.2022 - Current
- Senior marketing strategist with proven success driving growth for tech, retail, telecommunications, GPG and app clients.
- Expertise in leveraging Google's digital tools to develop and execute data-driven marketing strategies that achieve key business objectives.
- Demonstrated ability to lead business growth conversations, unlocking new opportunities through strategic vision.
- Key accomplishments include achieving sales indicators for Google by over 100%.
- Served as a key consultant for large advertisers, providing strategic guidance and fostering strong relationships.
- Supported Clients path to profitability through targeted optimization of Google platforms.
- Managed client relationships across various industries focused in understanding their business needs to marketing objectives.
- Knowledge and understanding of the industry, enabling the identification of key opportunities to drive client business growth.
Marketing Coordinator
ZX Ventures (AB InBev)
12.2021 - 07.2022
- Developed and executed comprehensive online and offline marketing strategies focused on performance KPIs (acquisition, retention, CAC, CARC, net revenue, cores per order, etc.).
- Spearheaded the TaDa brand growth strategy in Colombia, achieving 110% of key acquisition and retention targets.
- Collaborated with operations, finance, and trade teams to ensure seamless execution of marketing initiatives.
- Directed creative team to develop compelling communication across all funnel stages, aligning with business objectives.
- Managed external agencies to achieve marketing KPIs and overarching business goals.
- Partnered with ABI brand teams to align marketing initiatives with commercial strategies, maximizing impact and attribution.
Head of Consulting
Adbid Latinoamérica
03.2021 - 11.2021
- Led a team of consultants in delivering strategic support to ABInbev's portfolio brands, driving acquisition, customer service, and overall business objectives.
- Championed collaborative efforts within the Digital Synergy Center, ensuring successful execution of comprehensive digital strategies across Colombia and select LATAM markets.
- Built and managed a high-performing team, fostering skill development and providing necessary resources for optimal outcomes.
- Oversaw the delivery of impactful digital activation projects, resulting in significant gains in brand awareness, sales, and customer satisfaction.
Head of Digital
Adbid Latinoamérica
04.2019 - 03.2021
- Led and executed comprehensive paid media strategies across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms, driving significant e-commerce sales growth for Alkosto, Ktronix, and Viajes Alkosto.
- Managed campaign performance through optimization and data analysis using platforms like Google Analytics, DataStudio, Google Merchant Center, GMP, DV360, and Studio.
- Possess strong working knowledge of Google Tag Manager for basic implementation.
Digital Media Junior
Blacksip
05.2019 - 02.2019
- Executed and optimized paid advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and DV360 for notable brands like Volkswagen, Easy, Bosi, and more.
- Generated detailed reports and analysis to track campaign performance and inform strategy.
- Contributed to strategic planning sessions and client communication, demonstrating strong understanding of digital marketing principles.
Freelance Digital Marketing Consultant
Freelance
02.2016 - 05.2018
- Specialized in Google and Facebook campaign execution and optimization for diverse clients, delivering results-driven strategies.
Intern
06.2016 - 12.2016
- Evaluation of the management of the Mobility public policy of Bogotá D.C for the Mayor of Bogotá Humana.
- Management of social networks in order to communicate the results of public policy evaluations.
Education
Political Scientist - Conflict Resolution and Research for Peace
Pontifica Universidad Javeriana
Bogotá, DC01.2017
Academic degree -
Colegio Militar Simón Bolivar
Bogotá, DC01.2008
Skills
- Strategic Planning
- Digital marketing
- Marketing
- KPI's compliance
- Digital Sales
- Teamwork & Team Leadership
- Process Organization
- Problem solving
- Data-driven decisions
- Analysis of data
- Customer Support
- Influencers Marketing
- Apps Marketing
- Team Training
- Networking skills
- Client relationship building
Certification
- Facebook Certified Media Planning Professional, 07/01/22
- Google Ads Video Certification, 07/01/22
- Google Ads Apps Certification, 07/01/22
- Search Ads 360 Certification Exam, 08/01/22
- Campaign Manager Certification Exam, 08/01/22
- Google Analytics Individual Qualification, 06/01/22
- Shopping Ads Certification, 07/01/22
- Certificación de Publicidad en Búsquedas de Google Ads, 06/01/22
- Google Ads Display Certification, 07/01/22
- Display & Video 360 Certification Exam, 06/01/22
- Reforge - Growth Series, 04/01/22
Languages
Spanish
Bilingual or Proficient (C2)
English
Advanced (C1)
Personal Information
Title: Political Scientist Expert in Digital Marketing - Growth Marketing
Tools And Platforms
- Google Ads
- Facebook Ads
- Appsflyer
- Amplitude
- Vtex
- Clevertap
- Power BI
- DV360
- DataStudio
- Google Merchant Center
- LinkedIn Ads
- Google Analytics
- Excel
- Google Tag Manager (basic)
- Search Console (basic)
- Oath - Verizon (basic)
- Criteo (basic)
- SMS Platform
Timeline
Account Manager
Google
07.2022 - Current
Marketing Coordinator
ZX Ventures (AB InBev)
12.2021 - 07.2022
Head of Consulting
Adbid Latinoamérica
03.2021 - 11.2021
Digital Media Junior
Blacksip
05.2019 - 02.2019
Head of Digital
Adbid Latinoamérica
04.2019 - 03.2021
Intern
06.2016 - 12.2016
Freelance Digital Marketing Consultant
Freelance
02.2016 - 05.2018
Political Scientist - Conflict Resolution and Research for Peace
Pontifica Universidad Javeriana
Academic degree -
Colegio Militar Simón Bolivar
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