Juana Obando

Transitioned from business planning consultant, ensuring effective management of marketing budget and financial control.

• Lead cross-functional communication and stakeholder initiatives involving Commercial, Marketing, Legal, Finance, Operations, and external partners, coordinating priorities, timelines, deliverables, and follow-up.
• Develop executive presentations and strategic narratives that translate business priorities, stakeholder needs, and complex information into clear recommendations for leadership and external audiences.
• Managed agency workflows, priorities, timelines, and deliverables through Monday.com, ensuring quality and alignment with business objectives.
• Manage the annual marketing expense budget and monthly financial control through Oracle ERP, monitoring expenditure and identifying efficiency opportunities.
• Developed brand strategies to enhance market presence and customer engagement.
• Conducted comprehensive market analyses to identify growth opportunities and trends.

• Developed the annual revenue budget and monthly forecasts for a company generating approximately COP 35 billion in monthly revenue, analyzing business performance, forecast accuracy, and variances against the strategic plan.
• Built financial models and business cases for strategic initiatives and commercial offers, assessing pricing, OPEX, CAPEX, profitability, expected returns, and financial sustainability to drive informed decision-making.
• Developed Power BI dashboards and performance reports to monitor revenue and commercial KPIs by location, highlighting trends, performance gaps, risks, and growth opportunities for strategic action.
• Partnered with Commercial, Marketing, Finance, Operations, and BI teams to structure business problems, assess opportunities, align requirements, and translate financial and operational data into action plans.
• Designed financially sustainable proposals to support revenue growth, recurring-revenue opportunities, and improved utilization of network assets.
• Prepared executive reports and presentations utilizing data and visuals to convey business performance, initiative progress, opportunities, risks, and evidence-based recommendations to senior management for effective strategy alignment.
• Selected Achievements
• Led On Net Vision B2B from opportunity identification through solution definition and cross-functional development with BI, Development, and Marketing. The tool mapped fiber coverage against enterprise branch networks and identified estimated savings of COP 1.5 billion.
• Proposed and co-developed the business case for a bulk FTTH model, coordinating commercial and financial inputs to evaluate pricing, profitability, and scalable recurring-revenue potential.
• Developed a Power BI dashboard to monitor Net Adds by location, enabling teams to identify performance gaps and focus commercial initiatives on low-takeup areas.

• Managed a portfolio of more than 50 multinational clients across multiple industries, serving as a primary point of contact and overseeing engagements from planning through completion.
• Coordinated regional projects across Latin America, aligning cross-border teams with regulatory requirements and client expectations to meet project deadlines.
• Led a team of three consultants, assigning responsibilities and reviewing deliverables to ensure quality and timely execution while mentoring team members.
• Conducted financial analyses and benchmarking studies, translating complex findings into strategic recommendations for executive-level presentations.

• Completed a career break during the COVID-19 pandemic to manage family care responsibilities before rejoining professional services at EY.
• Self-motivated, with a strong sense of personal responsibility.
• Worked effectively in fast-paced environments.
• Skilled at working independently and collaboratively in a team environment.

• Managed portfolio of over 50 clients as primary contact, coordinating multiple projects across diverse industries to ensure timely delivery and client satisfaction.
• Managed a portfolio of more than 50 clients, serving as a primary point of contact and coordinating simultaneous projects across multiple industries.
• Prepared commercial proposals, financial analyses, and executive presentations; organized client events to strengthen relationships and drive business development.

• Conducted financial analyses and benchmarking studies for multinational companies, ensuring compliance with Peruvian transfer pricing regulations to support informed decision-making.
• Prepared accurate technical documentation for regulatory filings and tax-audit responses under demanding deadlines, facilitating effective communication with authorities.
• Analyzed pricing strategies to enhance competitive positioning and profitability.
• Developed cost models to forecast financial impacts of pricing decisions.
• Collaborated with cross-functional teams to align pricing structures with market trends.

• Online
• Expected Jul 2027