Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Juan Rodriguez

Vancouver B.C

Summary

I am a psychologist specialized in understanding consumer and user behavior, with a particular focus on the digital experience. My passion for exploring motivators and underlying needs has led me to dedicate myself to evaluating digital channels with the aim of enhancing user experience. With a strong academic background and extensive practical experience, I have had the privilege of working on projects for renowned multinational corporations such as Google, Meta, ABI, and Bayer. My user-centric approach and ability to identify improvement opportunities have been fundamental pillars in my professional journey, where I have significantly contributed to the optimization and success of various digital platforms.

Overview

5
5
years of professional experience

Work History

UX Researcher

Usaria
08.2022 - Current
  • Construction of instruments according to the methodology in search of the fulfillment of the research objectives.
  • Field work (Moderation in workshops, sessions, qualitative interviews, Social Listening, Usability Tests, Tree Testing, A/B Testing, Card Sorting).
  • Analysis of the information gathered from the processing of this information (data crossing, variables, elaboration of dynamic tables, graphs, diagrams, codebook or transcriptions).
  • Preparation of reports consolidating the information collected in different scenarios and with different sources, segmenting:
  • The information of value.
  • The structure of the information.
  • The collection of zonal, regional and global information.
  • Project management for multi-category clients (Google, Facebook, Youtube, ABI, Bancolombia).
  • Search and capture of valuable information
  • Searching for information from primary and secondary sources.
  • Research objectives were established.
  • Creation of timelines to ensure compliance with the deadlines set for the research.


Qualitative Researcher

Ipsos
08.2019 - 07.2022
  • Project Management: Proficient in overseeing qualitative research projects from inception to completion, ensuring adherence to timelines, budgets, and quality standards.
  • Report Generation: Skilled in crafting comprehensive and insightful reports summarizing qualitative research findings, utilizing appropriate methodologies and data visualization techniques.
  • Interview Moderation: Experienced in conducting and moderating in-depth interviews with diverse participants, employing effective communication and active listening skills to elicit rich and nuanced responses.
  • Facilitation of Focus Groups: Capable of leading focus group discussions, managing group dynamics, and extracting meaningful insights through structured facilitation techniques.

Education

Post Degree - Marketing

Langara College
Vancouver
05.2026

Bachelor of Science - Psychology

University of La Sabana
Bogota, Colombia
07.2019

Skills

  • User Experience Testing
  • Remote testing
  • Design thinking
  • Product usability assessment
  • Qualitative Research
  • Cognitive Walkthrough
  • Journey Mapping
  • User Interviews
  • Visual design
  • Usability Testing
  • Survey Design
  • A and B Testing
  • User Empathy

Languages

Spanish
Native language
English
Advanced
C1

Timeline

UX Researcher

Usaria
08.2022 - Current

Qualitative Researcher

Ipsos
08.2019 - 07.2022

Post Degree - Marketing

Langara College

Bachelor of Science - Psychology

University of La Sabana

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Juan Rodriguez