Josh Cardinal
Wheat Ridge
Summary
Professional and results-driven account management expert, known for driving sales growth and fostering strong client relationships. Skilled in strategic planning, negotiation, and market analysis, with keen focus on team collaboration and adaptability. Proven track record in delivering consistent outcomes and exceeding client expectations in dynamic environments.
Overview
18
18
years of professional experience
1
1
Certification
Work History
National Account Manager
Mars
09.2022 - Current
- Build strong relationships with key decision-makers at the executive level within national accounts.
- Manage our largest direct ship customer, TR Toppers and will deliver growth in 2025 through proper planning and a deep understanding of the business model.
- Awarded US Mars Innovation contest winner in 2023 for creating an innovative product idea around Twix. Represented the US for the Global event but was unable to attend due to paternity leave.
- Achieved the first Mars Ice Cream National Account Restaurant partner with Applebee's launching summer 2025
- Secured a top 25 Restaurant New Door in my first year with Papa John's Twix Papa Bite. This became a global activation.
- New Customers that I have either activated with or brought into the Mars Foodservice arena* (non active due to HW/Legal) : KFC, Daves Hot Chicken, Shake Shack, Jack In The Box, Dutch Brothers, Scooters Coffee, Applebee's, Papa John's, Red Robin.
- Assist with new hires on best practices and proper protocols.
- Expand national account portfolio through strategic prospecting and effective sales presentations.
- Collaborate with business development manager in partner planning process to develop mutual programs and manage critical milestones.
- Manage, support and grow business relationships with existing accounts and develop strategies to increase sales and open new doors.
- Foster an environment of collaboration and open communication with internal teams to ensure execution of national account initiatives that adhere to company guidelines
- Develop customized proposals that demonstrate a deep understanding of each client''s unique needs and goals.
National Account Manager
Red Bull North America
01.2017 - 08.2022
- Primary focus was on developing Red Bull in top 500 On Premise National chains that operate as Quick Service Restaurants (Shake Shack, Tim Hortons, Fat Brands, Tropical Smoothie Café, Biggby Coffee, Charley’s Cheesesteaks, REEF Kitchens, Insomnia Cookies and more)
- Managed the National Accounts under the Bar/Pub channel from 2017 – 2019 (Bar Louie, Tin Roof, Fat Tuesdays, Punchbowl Social, Blue Martini, Howl at the Moon, Cheba Hut, McFadden’s, Cordish Group etc.)
- Integral in building National strategy for Independent and Key Accounts for Total US in QSR Channel 2020 – 2022
- Integral in building National strategy for Independent and Key Accounts for Total US in Bar/Pub channel 2017 -2019
- Joint business planning with Key Accounts leadership to provide 360-degree approaches to partnerships
- Solutions oriented team leader who serves as a thought leader for solving problems and considered by peers to be a top tier presenter, communicator, and leader
- Built strong relationships with key decision-makers at the executive level within national accounts organizations.
- Supervised and trained new hires on best practices and proper protocols; updated training materials and sales collateral and decreased process gaps.
- Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
- Fostered an environment of collaboration and open communication with internal teams to ensure seamless execution of national account initiatives.
- Developed customized proposals that demonstrated a deep understanding of each client''s unique needs and goals.
- Strengthened relationships with key clients by maintaining consistent communication and providing tailored solutions.
- Resolved complex problems to positively impact sales and business direction.
- Expanded national account portfolio through strategic prospecting and effective sales presentations.
- Coordinated regular meetings with national accounts to review performance metrics, address concerns, and discuss potential areas of improvement.
- Reached out to customers frequently to check on satisfaction, inquire about needs and propose new offerings.
- Provided product demonstrations to share features, answer questions and overcome concerns.
- Maintained a high level of industry knowledge through ongoing research, attending conferences, and networking with industry professionals.
- Identified profitable business leads and built pipeline of prospective customers.
- Operated within budgetary constraints, participated in development of annual budget forecasts and reconciled operating budget.
- Played an instrumental role in launching new products or services within the assigned national accounts territory.
Regional On-Premises Sales and Distribution Manager
Red Bull North America
01.2013 - 01.2017
- Member of the Northeast Region leadership team
- NE Region +4% 2017 YTD vs
- 2016 - #1 in volume performance in the East Business Unit for ON Premise trade sales
- NE Region +5% in 90 Day distribution #1 in distribution performance in the East Business Unit
- Annual business planning / strategic input for brand objectives in the Total On-Premises channel
- Create and implement pricing strategy for the On-Premises channel in the Northeast Region
- Launch 3 New distribution partners
- Manage budget and overall approval of channel programming and program calendar for On Premise business
- Collaborative marketing projects that included experiential marketing development and execution
- People manage/coach/develop with team of 5 On Premise specialists
- Management of 8 wholesaler partners totaling 294,000 cases in 2016 sales
- Monthly/Quarterly training seminars with distributor personnel of 100+ in attendance
- Wiring with National Account On Premise chains franchise groups to maximize local brand opportunities
- Coordinated closely with customer service representatives to address any shipping or delivery issues promptly, improving overall customer satisfaction rates.
- Established clear communication channels with sales teams to improve coordination between departments, resulting in smoother workflows throughout the organization.
- Conducted regular performance reviews for distribution staff, providing constructive feedback and setting goals for improvement.
District Sales Manager
North American Breweries
01.2010 - 01.2013
- Manage the portfolio of 9 craft, import and domestic beer brands as well as 2 malt beverage brands
- New Jersey YOY 2011-2012 +15% or +78,642 cases in depletions
- Launch 4 new beer brands within a highly fragmented distributor network
- Annual business planning
- Initiate and execute 4 brand consolidation projects with the wholesale network
- Manage 11 wholesaler partners and 1 direct report sales rep
- Total annual volume manages 475,000 cases
District Sales Manager
Independent Brewers United/Magic Hat
01.2009 - 01.2010
- Launch the Magic Hat Brewing Company portfolio of beers for the state of Florida
- Launch and manage 17 wholesalers and 4 direct report sales reps throughout the state of Florida
- Preform essential distributor management duties: strategic sales and brand strategy in new market approach, business planning and review
- Direct communication with Senior leadership and ownership throughout launch process
Strategic Retail/On-Premise Account Manager
Magic Hat
01.2007 - 01.2009
- Execute and manage all field level sales activities in RI and MA for the Magic Hat Brewing Company in both retail and On Premise accounts
- Ideate, Manage and Execute all promotional events and festivals in respective market
- Distribution +20% On Premise
- Sales +20% YOY 2008-2009
- Top performer in companywide display competition – 1st place for Spring, Summer and Fall contests consecutively out of the entire US
Education
Bachelors - History, Film Minor
University of Rhode Island
Kingston, RI01.2006
Skills
- Results Driven
- Customer Relationship Management
- Engaging Sales Presentations
- Evidence-Based Decision Making
- Strategic Development
- Consultative Sales
- Expertise in Cold Outreach
- Self-Directed Initiative
- Growth-Oriented Business Development
- Proficient in Negotiating Contracts
- Effective Team Collaboration
Hobbies and Interests
- My Family
- Friends
- Business
- Fishing
- Sports
- Outdoors
- Travel
- Snowboarding
- My Dogs
- Reading
- Writing
- Cooking
- Technology
- History
- Art
- Film
- Gardening
- Hiking
- Camping
- Music
- Interesting Podcasts
Certification
- Negotiation Mastery - Harvard Business School Online - 2020, MAY
- Ciccerone - Ciccerone Certification Program - 2012, OCT
Timeline
National Account Manager
Mars
09.2022 - Current
National Account Manager
Red Bull North America
01.2017 - 08.2022
Regional On-Premises Sales and Distribution Manager
Red Bull North America
01.2013 - 01.2017
District Sales Manager
North American Breweries
01.2010 - 01.2013
District Sales Manager
Independent Brewers United/Magic Hat
01.2009 - 01.2010
Strategic Retail/On-Premise Account Manager
Magic Hat
01.2007 - 01.2009
- Negotiation Mastery - Harvard Business School Online - 2020, MAY
- Ciccerone - Ciccerone Certification Program - 2012, OCT
Bachelors - History, Film Minor
University of Rhode Island
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