Jose Raul Paramo
Managing Partner at Expansion Americas
Bogotá,DC
Summary
Eager, result-driven, and client-oriented senior executive with over 15 years leading business development and commercial operations in fast-growing corporates across the LATAM region.
Overview
18
18
years of professional experience
5
5
Certification
12
12
years of post-secondary education
Work History
Cofounder and Managing Partner
EXPANSION AMERICAS
01.2025 - Current
- Company Overview: B2B sales outsourcing, sales and market intelligence as a service
- Defines business case and strategy for growing the overall global business by developing the market intelligence, and regional business plan to meet aggressive market expansion goals
- Identify and recruit top-tier talent to join the founding and core teams
- Lead product direction, business model development, marketing and growth strategy
- Represent the company in early partnerships and public-facing conversations
- Make strategic decisions in a resource-constrained, fast-moving environment
- B2B sales outsourcing, sales and market intelligence as a service
External Referral Partner – Business Development
BAIRESDEV
01.2022 - 01.2024
- Company Overview: Software outsourcing, IT consulting, staff augmentation
- Identify and refer clients that may require their technology solution services which include Software Development, Testing & QA, Data Science & Machine Learning solutions, Blockchain solutions, Cloud Infrastructure & DevOps, Mobile & Web Development, Big Data & BI solutions, and IoT development.
- Architect scalable and high-performing software solutions to meet the challenges of the clients.
- Create lasting value throughout the entire digital transformation journey to Fortune 500 companies.
- Software outsourcing, IT consulting, staff augmentation
Market Intelligence, Sales & Clients Director at WTW
WILLIS TOWERS WATSON - WTW
01.2019 - 12.2019
- Company Overview: Insurance solutions, risk management, financial services, consulting
- Lead the market intelligence, sales and client’s strategy to meet commercial regional goals
- Build a robust sales pipeline by identifying prospective client opportunities
- Implement and lead local and regional key account management and sales enablement plans
- Produce and execute regional marketing and commercial strategies
- Develop strategies for regional growth and customer retention across distribution channels
- Use the extensive pool of resources and expertise to offer clients unmatched solutions
- Insurance solutions, risk management, financial services, consulting
Commercial and Market Intelligence Director at Terranum
TERRANUM, an ONTARIO TEACHERS' PENSION PLAN company
01.2019 - 01.2025
- Company Overview: Asset management, commercial real estate and investment banking
- Establish full-scale business development (sales, marketing and market intelligence) operations
- Manage territories nationwide and consistently achieve commercial KPIs: Sales (+5% to +10%), EBITDA (+8%) and lead quota (+30 to +40%)
- Close new deals valued at +USD $12MM
- Presentation on economic and commercial analysis and reports to Boards and senior management
- Lead projects related to KAM, sales enablement, facility management, funding, among others.
- Asset management, commercial real estate and investment banking
Market Intelligence Director at Terranum
TERRANUM, an ONTARIO TEACHERS' PENSION PLAN company
01.2017 - 12.2019
- Company Overview: Asset management, commercial real estate and investment banking
- Proactively generate new business opportunities valued at +USD 12MM
- Drive efficient processes to establish successful strategic alliances across channels
- Direct market intelligence, business development, innovation, and marketing strategies
- Presentation of executive board of directors, business cases and forecasting reports
- Oversee CRM management and Power BI dashboards
- Raise +USD $300MM investment from venture capital investors (new stakeholders)
- Asset management, commercial real estate and investment banking
Market Intelligence Coordinator at Terranum
TERRANUM, an ONTARIO TEACHERS' PENSION PLAN company
01.2013 - 12.2017
- Company Overview: Asset management, commercial real estate and investment banking
- Settle new business opportunities identification to increase commercial pipeline
- Direct market research and business intelligence operations
- Lead digital marketing, brands positioning, growth hacking, and channeling plans
- Measure sales effectiveness, client’s satisfaction, and loyalty programs
- Lead the implementation and deployment of the CRM across the business group.
- Asset management, commercial real estate and investment banking
Cofounder and Senior Vice President Marketing Operations
FUNDACION ENRUMBA
01.2019 - Current
- Company Overview: Non-profit organization, social entrepreneurship
- Architect and implement the marketing strategy that drives organizational growth
- Lead, inspire, and manage a diverse team, ensuring high performance, accountability, and alignment
- Spearhead market expansion initiatives, including geographical spread and network enhancements
- Cultivate enduring relationships with key industry players, stakeholders, donors and internal teams to foster a collaborative environment conducive to innovation.
- Oversee the management of budgets, ensuring fiscal discipline and ROI on marketing and sales initiatives.
- Non-profit organization, social entrepreneurship
Market Intelligence Senior Associate at Deloitte
DELOITTE
01.2009 - 12.2013
- Company Overview: Consulting; risk services; financial advisory; audit, tax, and legal services, human capital; enterprise technology solutions (ERP, CRM, cloud solutions, digital transformation)
- Develop and implement local and regional key account management plans across LATAM
- Lead and execute CRM and consulting sales strategies, maximizing commercial opportunities
- Deployed cross-selling, up-selling and white-space strategies valued at +USD 8MM
- Coordinate market intelligence plans to identify business opportunities and trends
- Lead loyalty and client experience and sales enablement initiatives across the LATCO region
- Oversee and measure sales force effectiveness and strategies
- Consulting; risk services; financial advisory; audit, tax, and legal services, human capital; enterprise technology solutions (ERP, CRM, cloud solutions, digital transformation)
Business Intelligence Trainee at Pfizer
PFIZER
01.2008 - 12.2008
- Company Overview: Pharma and biotechnology (Pfizer and Zoetis), consumer business
- Set-up deployment of new information technology systems to measure sales effectiveness
- Participate in strategic analysis with sales and marketing management to develop key business strategies for B2B (Pharma and Zoetis), and B2C (Fast Moving Consumer Goods, related to former Wyeth operations)
- Direct business development review process by providing alignment to growth strategies
- Develop market research focused on exploring new competitive opportunities
- Coordinate BTL activities to position corporate brand and perform global brand alignment
- Pharma and biotechnology (Pfizer and Zoetis), consumer business
Education
Executive Leadership Program - Negotiation And International Business
Kellogg School of Management
Illinois 02.2016 - 11.2016
Master of Science - Marketing
EAN University
Bogota 02.2016 - 11.2018
Specialization in Market Research and Consumer Behavior - Market Intelligence
EAN University
Bogota 02.2014 - 11.2015
Specialization in Strategic Marketing - Sales And Marketing
IE University
Madrid 02.2016 - 11.2016
BBA - Business And Finance
P.G. – Whitney International University
Bogota 02.2005 - 11.2010
Skills
- Scrum Design Sprint
- Design Thinking
- Trello
- Basecamp
- MS Project
- Autocad
- Linkedin Sales Navigator
- Apolloio
- Dripify
- Rocket Reach
- Lusha
- Zoom Info
- CRM Dynamics 365
- CRM Hubspot
- CRM SmartNet
- Power BI
- SQL
- EMIS
- Factiva
- Google Data Studio
- Google Ads
- Google Trends
- Google Analytics
- Google My Business
- Active Campaign
- Emblue
- Canva Professional
Certification
- Professional Negotiation, American Negotiation Institute, USA, 2025-01-01
- Business Growth Drivers, Corporate Finance Institute, Canada, 2022-01-01
- Business English, Georgia Institute of Technology, USA, 2020-01-01
- Leadership and Negotiation, Kellogg School of Management, USA, 2016-01-01
- Advanced Management Program, Harvard, USA, 2015-01-01
Languages
Spanish
Bilingual or Proficient (C2)
English
Advanced (C1)
Portuguese
Upper intermediate (B2)
Skills
Scrum, Design Sprint, Design Thinking, Trello, Basecamp, MS Project, Autocad, Linkedin Sales Navigator, Apollo.io, Dripify, Rocket Reach, Lusha, Zoom Info, CRM Dynamics 365, CRM Hubspot, CRM SmartNet, Power BI, SQL, EMIS, Factiva, Google Data Studio, Google Ads, Google Trends, Google Analytics, Google My Business, Active Campaign, Emblue, Canva Professional
International Advisory Experience - Projects
- Atheneum, Germany, 2021-01-01 to 2025-01-01
- GLG, USA, 2021-01-01 to 2025-01-01
- Guide Point, USA, 2021-01-01 to 2025-01-01
- IDR, USA, 2021-01-01 to 2025-01-01
- Enquire, USA, 2021-01-01 to 2025-01-01
- Village Cap., USA, 2021-01-01 to 2025-01-01
Nationalities
- Colombian
- German
Personal Information
Nationality: Colombian German
Timeline
Cofounder and Managing Partner
EXPANSION AMERICAS
01.2025 - Current
External Referral Partner – Business Development
BAIRESDEV
01.2022 - 01.2024
Market Intelligence, Sales & Clients Director at WTW
WILLIS TOWERS WATSON - WTW
01.2019 - 12.2019
Commercial and Market Intelligence Director at Terranum
TERRANUM, an ONTARIO TEACHERS' PENSION PLAN company
01.2019 - 01.2025
Cofounder and Senior Vice President Marketing Operations
FUNDACION ENRUMBA
01.2019 - Current
Market Intelligence Director at Terranum
TERRANUM, an ONTARIO TEACHERS' PENSION PLAN company
01.2017 - 12.2019
Executive Leadership Program - Negotiation And International Business
Kellogg School of Management
02.2016 - 11.2016
Master of Science - Marketing
EAN University
02.2016 - 11.2018
Specialization in Strategic Marketing - Sales And Marketing
IE University
02.2016 - 11.2016
Specialization in Market Research and Consumer Behavior - Market Intelligence
EAN University
02.2014 - 11.2015
Market Intelligence Coordinator at Terranum
TERRANUM, an ONTARIO TEACHERS' PENSION PLAN company
01.2013 - 12.2017
Market Intelligence Senior Associate at Deloitte
DELOITTE
01.2009 - 12.2013
Business Intelligence Trainee at Pfizer
PFIZER
01.2008 - 12.2008
BBA - Business And Finance
P.G. – Whitney International University
02.2005 - 11.2010
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