Jose Raul Paramo
Managing Partner at Expansion Americas
Bogotá,DC
Summary
Eager, result-driven, and client-oriented senior executive and entrepreneur with over 20 years leading international business development, market expansion and commercial operations in fast-growing corporates across the Americas region.
Experience working for top-tier companies such as Deloitte, Willis Towers Watson (WTW), Pfizer, Grupo Santo Domingo (Terranum) and Expansion Americas.
Kellogg and IE Business School Alumni. Advanced Management Program by Harvard.
Overview
18
18
years of professional experience
5
5
Certification
13
13
years of post-secondary education
Work History
Business Partner Americas Region
BAIRESDEV
01.2022 - 03.2025
- Company Overview: Software outsourcing, IT consulting, staff augmentation
- Identify and refer clients that may require their technology solution services which include Software Development, Testing & QA, Data Science & Machine Learning solutions, Blockchain solutions, Cloud Infrastructure & DevOps, Mobile & Web Development, Big Data & BI solutions, and IoT development.
- Architect scalable and high-performing software solutions to meet the challenges of the clients.
- Create lasting value throughout the entire digital transformation journey to Fortune 500 companies.
- Software outsourcing, IT consulting, staff augmentation
Commercial and Market Intelligence Director
TERRANUM
02.2013 - 03.2025
- Company Overview: Asset management, commercial real estate and investment banking
- Establish full-scale business development (sales, marketing and market intelligence) operations
- Manage territories nationwide and consistently achieve commercial KPIs: Sales (+5% to +10%), EBITDA (+8%) and lead quota (+30 to +40%)
- Close new deals valued at +USD $12MM
- Presentation on economic and commercial analysis and reports to Boards and senior management
- Lead projects related to KAM, sales enablement, facility management, funding, among others.
- Asset management, commercial real estate and investment banking
Cofounder and Managing Partner
EXPANSION AMERICAS
04.2025 - Current
- Company Overview: B2B sales outsourcing, sales and market intelligence as a service
- Defines business case and strategy for growing the overall global business by developing the market intelligence, and regional business plan to meet aggressive market expansion goals
- Identify and recruit top-tier talent to join the founding and core teams
- Lead product direction, business model development, marketing and growth strategy
- Represent the company in early partnerships and public-facing conversations
- Make strategic decisions in a resource-constrained, fast-moving environment
- B2B sales outsourcing, sales and market intelligence as a service
Cofounder and Senior Vice President Marketing Operations
FUNDACION ENRUMBA
02.2019 - Current
- Company Overview: Non-profit organization, social entrepreneurship
- Architect and implement the marketing strategy that drives organizational growth
- Lead, inspire, and manage a diverse team, ensuring high performance, accountability, and alignment
- Spearhead market expansion initiatives, including geographical spread and network enhancements
- Cultivate enduring relationships with key industry players, stakeholders, donors and internal teams to foster a collaborative environment conducive to innovation.
- Oversee the management of budgets, ensuring fiscal discipline and ROI on marketing and sales initiatives.
- Non-profit organization, social entrepreneurship
Market Intelligence, Sales & Clients Director
WTW
07.2019 - 12.2019
- Company Overview: Insurance solutions, risk management, financial services, consulting
- Lead the market intelligence, sales and client’s strategy to meet commercial regional goals
- Build a robust sales pipeline by identifying prospective client opportunities
- Implement and lead local and regional key account management and sales enablement plans
- Produce and execute regional marketing and commercial strategies
- Develop strategies for regional growth and customer retention across distribution channels
- Use the extensive pool of resources and expertise to offer clients unmatched solutions
- Insurance solutions, risk management, financial services, consulting
Market Intelligence Senior Associate at Deloitte
DELOITTE
01.2009 - 12.2013
- Company Overview: Consulting; risk services; financial advisory; audit, tax, and legal services, human capital; enterprise technology solutions (ERP, CRM, cloud solutions, digital transformation)
- Develop and implement local and regional key account management plans across LATAM
- Lead and execute CRM and consulting sales strategies, maximizing commercial opportunities
- Deployed cross-selling, up-selling and white-space strategies valued at +USD 8MM
- Coordinate market intelligence plans to identify business opportunities and trends
- Lead loyalty and client experience and sales enablement initiatives across the LATCO region
- Oversee and measure sales force effectiveness and strategies
- Consulting; risk services; financial advisory; audit, tax, and legal services, human capital; enterprise technology solutions (ERP, CRM, cloud solutions, digital transformation)
Business Intelligence Trainee at Pfizer
PFIZER
01.2008 - 12.2008
- Company Overview: Pharma and biotechnology (Pfizer and Zoetis), consumer business
- Set-up deployment of new information technology systems to measure sales effectiveness
- Participate in strategic analysis with sales and marketing management to develop key business strategies for B2B (Pharma and Zoetis), and B2C (Fast Moving Consumer Goods, related to former Wyeth operations)
- Direct business development review process by providing alignment to growth strategies
- Develop market research focused on exploring new competitive opportunities
- Coordinate BTL activities to position corporate brand and perform global brand alignment
- Pharma and biotechnology (Pfizer and Zoetis), consumer business
Education
Executive Leadership Program - Negotiation And International Business
Kellogg School of Management
Chicago, IL 02.2016 - 11.2016
Advanced Management Program - Management And Leadership
Harvard Business School
Boston, MA 02.2016 - 11.2016
Master of Science - Global Marketing
EAN University
Bogota 04.2016 - 04.2019
Specialization in Market Research and Consumer Behavior - Market Intelligence
EAN University
Bogota 02.2014 - 11.2015
Specialization in Strategic Marketing - Sales And Marketing
IE University
Madrid 02.2016 - 11.2016
BBA - Business And Finance
P.G. – Whitney International University
Bogota 02.2005 - 11.2010
Skills
- Scrum Design Sprint - PMI
- Design Thinking - PMI
- Linkedin Sales Navigator
- CRM Dynamics 365
- CRM Hubspot
- ERP Oracle
- ERP Sap
- Power BI
- SQL
- Factiva
- Google Data Studio
- Google Ads
- Google Trends
- Google Analytics
- Negotiation Professional Certified - CNP
Certification
- Professional Negotiation, American Negotiation Institute, USA, 2025-01-01
- Business Growth Drivers, Corporate Finance Institute, Canada, 2022-01-01
- Business English, Georgia Institute of Technology, USA, 2020-01-01
- Leadership and Negotiation, Kellogg School of Management, USA, 2016-01-01
- Advanced Management Program, Harvard, USA, 2015-01-01
Languages
Spanish
Bilingual or Proficient (C2)
English
Advanced (C1)
Portuguese
Upper intermediate (B2)
International Advisory Experience - Projects
Over 50 international projects experience with top-tier expert network firms:
- Atheneum, Germany
- GLG, USA
- Guide Point, USA
- IDR, USA
- Enquire, USA
- Village Cap. USA-LATAM
Timeline
Cofounder and Managing Partner
EXPANSION AMERICAS
04.2025 - Current
Business Partner Americas Region
BAIRESDEV
01.2022 - 03.2025
Market Intelligence, Sales & Clients Director
WTW
07.2019 - 12.2019
Cofounder and Senior Vice President Marketing Operations
FUNDACION ENRUMBA
02.2019 - Current
Master of Science - Global Marketing
EAN University
04.2016 - 04.2019
Executive Leadership Program - Negotiation And International Business
Kellogg School of Management
02.2016 - 11.2016
Advanced Management Program - Management And Leadership
Harvard Business School
02.2016 - 11.2016
Specialization in Strategic Marketing - Sales And Marketing
IE University
02.2016 - 11.2016
Specialization in Market Research and Consumer Behavior - Market Intelligence
EAN University
02.2014 - 11.2015
Commercial and Market Intelligence Director
TERRANUM
02.2013 - 03.2025
Market Intelligence Senior Associate at Deloitte
DELOITTE
01.2009 - 12.2013
Business Intelligence Trainee at Pfizer
PFIZER
01.2008 - 12.2008
BBA - Business And Finance
P.G. – Whitney International University
02.2005 - 11.2010
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