Python
JOHN EDWIN MARIN SOCHA
Strategic Marketing Specialist
Chia,CUN
Summary
Strategic Marketing Specialist with extensive experience in market data analysis and strategic planning. I have led key projects involving data collection, analysis, and visualization, delivering critical insights that drive informed decision-making. Skilled at transforming complex data into actionable insights through tools like Power BI, Excel, Python, R, and SQL, I provide precise, reliable, and timely information for business optimization.
Overview
14
14
years of professional experience
Work History
After Sales Marketing Coordinator
Distribuidora Nissan S.A.
05.2017 - Current
- Led the creation of analyses and forecasts for service campaigns based on customer behavior (frequency, penetration, and retention).
- Calculated sales potential and retention impact for new products and services.
- Implemented data-driven projects using descriptive analytics, prescriptive analytics, and machine learning to identify sales opportunities.
- Regularly presented post-sales growth reports to senior management.
Cost and Control Analyst
Epithelium S.A.
11.2015 - 04.2017
- Conducted cost, pricing, and margin analyses for decision-making.
- Developed sales forecasts using data mining and business intelligence techniques.
- Created and maintained price lists aligned with market dynamics.
Senior Corporate Agreements Analyst
Farmasanitas S.A.S.
04.2013 - 07.2015
- Developed management reports using macros and big data in Excel and Access.
- Supported tender processes with price analysis and market potential studies.
- Managed customer databases and generated commercial reports.
Sales Representative
Unilever Andina Colombia Ltda.
10.2010 - 04.2013
- Sold mass consumption products in the pharmaceutical sector.
- Developed negotiation and client prospecting skills.
Education
No Degree - Java Backend Developer
Alura Latam - Oracle ONE
Bogotá, Colombia 05.2001 -
No Degree - Mintic Artificial Intelligence Call
Intelligent Training - MinTIC
Bogotá, Colombia 05.2001 -
No Degree - Data Science
Platzi
Bogotá, Colombia 05.2001 -
Strategic Marketing Specialist - Marketing
Universidad Piloto De Colombia
Bogotá, Colombia 05.2001 -
Marketing Professional - Marketing
Fundación Universitaria Konrad Lorenz
Bogotá, Colombia 05.2001 -
Marketing Technologist - Marketing
SENA
Bogotá, Colombia 05.2001 -
Skills
Market Intelligence
Market Research
Strategic Planning
Campaign Management
Software
R
Excel
Power BI
SQL
MongoDB
Languages
Spanish
Native language
English
Upper intermediate
B2
Timeline
After Sales Marketing Coordinator
Distribuidora Nissan S.A.
05.2017 - Current
Cost and Control Analyst
Epithelium S.A.
11.2015 - 04.2017
Senior Corporate Agreements Analyst
Farmasanitas S.A.S.
04.2013 - 07.2015
Sales Representative
Unilever Andina Colombia Ltda.
10.2010 - 04.2013
No Degree - Java Backend Developer
Alura Latam - Oracle ONE
05.2001 -
No Degree - Mintic Artificial Intelligence Call
Intelligent Training - MinTIC
05.2001 -
No Degree - Data Science
Platzi
05.2001 -
Strategic Marketing Specialist - Marketing
Universidad Piloto De Colombia
05.2001 -
Marketing Professional - Marketing
Fundación Universitaria Konrad Lorenz
05.2001 -
Marketing Technologist - Marketing
SENA
05.2001 -
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