Johnatan Galvis Mejía
Medellín,ANT
Summary
Highly experienced Business Administrator with a postgraduate degree in Marketing Management. Expertise in leading strategic and commercial marketing across digital and physical channels, focusing on brand strategy, market expansion, and customer growth. Successfully managed annual investments of over USD $20M, driving business growth and brand positioning through targeted omnichannel marketing. Known for leadership in talent development and delivering results in multinational environments.
Overview
15
15
years of professional experience
Work History
Head of Marketing
Tigo Colombia (Telco)
Medellin
01.2024 - Current
- Responsible for marketing in Colombia, focused on Marketing strategy, omnichannel marketing planning, performance targeting business growth, channels, and sales traffic for both physical and non-physical channels
- Define brand and content strategies that ensure brand positioning and communication to mass, corporate, internal, and institutional clients through digital marketing, owned media, traditional media, Trade Marketing, and corporate content for B2C & B2B customers
- Successfully enhanced brand positioning during the 5G launch in Colombia, while boosting marketing performance by 45% with a 20% reduction in investment. Generated 38% of subscription sales through targeted lead generation and strategically executed a new convergent product campaign. Additionally, played a key role in strengthening team cohesion after a major company transformation.
Marketing Operations Director
Tigo Colombia (Telco)
Medellin
11.2021 - 12.2023
- Brought marketing strategies to life through performance marketing, channel management, digital channels, and a focus on execution in stores, contact centers, and e-commerce
- Managed and executed an annual budget of over USD $20M, defined and implemented marketing strategies for sales channels, regions, and territories in Colombia, generated leads for physical and non-physical channels, measured marketing indicators, and negotiated with media and agencies.
- Developed econometric models for omnichannel strategy and led the digital marketing transformation, driving 44% of the marketing mix in 2023 and saving over USD $5M. Enhanced customer engagement through owned media, loyalty platforms, and AI tools, while improving team productivity by 40% through agile methodologies.
Brand and Content Strategy Manager
Tigo Colombia (Telco)
Medellin
09.2018 - 10.2021
- Developed and implemented brand strategies aligned with company objectives, defined and analyzed performance metrics, adjusted strategies to improve reach and engagement, created and operated the internal design, creativity, and content factory, managed and controlled budgets and resources for content campaigns, worked with marketing, design, and sales teams to ensure brand cohesion, and supervised content production to ensure consistency and quality for brand and business indicators.
National Trade Marketing Manager
Tigo Colombia (Telco)
Medellin
10.2017 - 08.2018
- Led the visibility strategy in over 82k points of sale nationwide, ensuring effective brand presence across all distribution channels and territories
- Developed and executed a loyalty plan for distribution channel clients, increasing loyalty and market share
- Coordinated and supervised BTL activation strategies, creating events and promotions that strengthened brand recognition and increased sales
- Also monitored and analyzed results, adjusting tactics to maximize impact on sales growth.
National Trade Marketing Leader
Tigo Colombia (Telco)
04.2016 - 09.2017
Northwest Trade Marketing Leader
Tigo Colombia (Telco)
06.2015 - 03.2016
Trade Marketing Specialist
Tigo Colombia (Telco)
03.2014 - 05.2015
Massive Brands Professional
Bavaria, S.A (Brewing)
12.2013 - 03.2014
Trade Marketing Analyst Professional
Cervunión (Bavaria, S.A) (Brewing)
04.2012 - 11.2013
Education
Specialist in Marketing Management -
Universidad El Rosario
Bogotá & Medellín, Colombia01.2014
Business Administrator -
Universidad Pontificia Bolivariana
Medellín, Colombia01.2010
Skills
- Strategic Marketing
- E-commerce strategy
- Sales Support
- Marketing Analytics
- Digital Marketing
- Sales Strategies
- Team building
- Data-driven decision-making
- Shopper marketing
- Teamwork and Collaboration
Languages
English
References
Available upon request
Timeline
Head of Marketing
Tigo Colombia (Telco)
01.2024 - Current
Marketing Operations Director
Tigo Colombia (Telco)
11.2021 - 12.2023
Brand and Content Strategy Manager
Tigo Colombia (Telco)
09.2018 - 10.2021
National Trade Marketing Manager
Tigo Colombia (Telco)
10.2017 - 08.2018
National Trade Marketing Leader
Tigo Colombia (Telco)
04.2016 - 09.2017
Northwest Trade Marketing Leader
Tigo Colombia (Telco)
06.2015 - 03.2016
Trade Marketing Specialist
Tigo Colombia (Telco)
03.2014 - 05.2015
Massive Brands Professional
Bavaria, S.A (Brewing)
12.2013 - 03.2014
Trade Marketing Analyst Professional
Cervunión (Bavaria, S.A) (Brewing)
04.2012 - 11.2013
Specialist in Marketing Management -
Universidad El Rosario
Business Administrator -
Universidad Pontificia Bolivariana
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