JOEL NILES
Broomfield
Summary
Dynamic sales leader with over 30 years of experience in large-scale retail sales and distribution, adept at aligning sales strategies with profitability objectives. Proven expertise in crafting innovative tactics that consistently surpass quota expectations while nurturing strong client relationships that drive loyalty and retention. A track record of enhancing product visibility through strategic merchandising initiatives has led to significant revenue growth and improved gross margins. Recognized for exceptional training and mentorship abilities, fostering a high-performing sales team dedicated to delivering outstanding customer service and achieving ambitious project goals.
Overview
17
17
years of professional experience
Work History
Regional Sales Manager
Eden Foods
01.2022 - 01.2025
- Summary: Recruited by Eden Foods to manage a 4-state region in the Rocky Mountain West. Charged with producing sales, expanding product mix for established and new accounts. Responsible for developing and executing a business plan, supporting client base and increasing revenue.
- Performance Highlights:
- Tasked with building a strategic plan to create promotional programs for single and chain retailers. Increasing market share by leveraging promotional programs
- Managing a $12M region and maintaining discount spending within budget parameters.
- Continual prospecting for new accounts to grow market share
Territory Sales Manager
DPI Specialty Foods
01.2008 - 01.2022
- Summary: Hired to manage several multi-market territories, specifically overseeing account management and inventory control for one of the company’s top accounts. Responsible for an average territory revenue base in excess of $1.5M (over 100% of quota), with sole responsibility for ensuring adequate brand representation and stock levels for 6 grocery retail outlets. Routinely negotiate selected incremental profit opportunities, with an end result of increased market share and sales revenue.
- Performance Highlights:
- Responsible for merchandising oversight which includes successes in increasing display penetration, securing a 50% increase in permanent displays within territory.
- Manage inventory analysis, ordering and delivery scheduling for up to $125K in product per month with annual sales of $1.5M. Consistently monitor stock levels, review trends, and recommend alternative items based on supplier limitations.
- Cultivated strong relationships with key clients to enhance customer loyalty and retention.
- Spearheaded multiple projects including the development, implementation and facilitation of corporate and retailer training programs, geared towards store personnel, on how to better market product features while demonstrating consumer benefits.
Education
Bachelor of Arts (B.A.) - Business Communications
UNIVERSITY OF ARIZONA
Tucson, ArizonaSkills
- Familiarity with cloud-based applications and sales platforms
- Territory management
- Sales leadership
- Customer service
- Strategic planning
Timeline
Regional Sales Manager
Eden Foods
01.2022 - 01.2025
Territory Sales Manager
DPI Specialty Foods
01.2008 - 01.2022
Bachelor of Arts (B.A.) - Business Communications
UNIVERSITY OF ARIZONA