Joe Imbriani
Aurora
Summary
Retail marketing professional with proven ability to develop and execute effective marketing strategies. Adept at driving brand awareness and sales growth through targeted campaigns and promotions. Strong focus on training and developing sales staff. Skilled in market analysis, coaching and developing, and building strong customer relationships. Reliable and results-oriented with strategic mindset.
Overview
21
21
years of professional experience
Work History
Trade Marketing Representative
JTI-Liggett
04.2025 - Current
Division Manager
Liggett Vector Brands
05.2010 - 04.2025
- Developed strong team dynamics through regular communication, collaboration, and goal-setting initiatives.
- Reduced costs by identifying inefficiencies and implementing cost-saving measures across the division.
- Fostered a positive work environment through open communication channels, transparent decision-making processes, and employee recognition programs.
- Exercised independent judgment in onboarding, training and motivating division staff to maximize performance.
- Enhanced employee performance with comprehensive training and ongoing development opportunities.
- Increased division efficiency by streamlining processes and implementing new management strategies.
- Developed and executed marketing strategies that significantly increased brand visibility and market share.
- Strengthened division's market position by leading team in development of innovative and creative strategies.
- Analyzed market trends to maximize brand awareness and merchandising strategies.
- Managed accounts to retain existing relationships and grow share of business.
- Prepared sales presentations for clients showing success and value of products using analytics.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Coached and motivated high-performing representatives to continue successful sales goal achievements.
Area Sales Manager
Prime Time International
08.2007 - 12.2009
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
National Sales Manager
Liquid Assets Plus Inc
01.2005 - 08.2007
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Met with customers to give sales presentations, negotiate contracts and promote services.
- Delivered comprehensive sales presentations, showcasing the company''s products and services to secure new business contracts.
Education
Marketing
University of Colorado At Denver
Denver05-1988
Skills
- Customer engagement
- Sales presentations
- Marketing analytics
- Trade show marketing
- Competitor monitoring
- Product promotion
- Pricing strategy
- Teamwork and collaboration
- Problem-solving
- Attention to detail
- Organizational skills
- Team leadership
- Creative thinking
- Effective communication
- Detail-oriented
- Team building
Timeline
Trade Marketing Representative
JTI-Liggett
04.2025 - Current
Division Manager
Liggett Vector Brands
05.2010 - 04.2025
Area Sales Manager
Prime Time International
08.2007 - 12.2009
National Sales Manager
Liquid Assets Plus Inc
01.2005 - 08.2007
Marketing
University of Colorado At Denver
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