Industrial Engineer with more than 18 years of professional experience in numerical analysis, digital analytics, big data, business intelligence, management indicators, data visualization, digital audience measurement, performance evaluation, decision-making, goal achievement, reporting, budgeting, and forecasting. Strong interpersonal relationships, assertive communication, analytical ability, goal orientation, adaptability to change, and a high sense of responsibility.
Hi, I’m
JOAQUIN CASTRO
Industrial Engineer
Bogotá
Summary
Overview
19
years of professional experience
2012
years of post-secondary education
Work History
BlackSip
Data Analytics Expert Manager
01.2022 - Current
Job overview
- Leading the data & analytics consulting team for e-commerce for large and small clients, and internal clients, understanding the relevance of the area from a transversal role across the organization and other areas, generating valuable insights that support the strategy and operation of clients through three fundamental pillars in data analytics: data collection/configuration, information visualization, and business objectives
- Finally, generating actionable insights that improve sales results based on the obtained data
Grupo Semana
Audience Intelligence Specialist
12.2019 - 01.2022
Job overview
- Measurement and analysis of audiences in each digital channel, implementation, and measurement strategy of key KPIs for Semana TV's digital channel, creation of audience segments with relevant interests for advertisers, measurement strategy for the e-commerce channel and subscription sales
- Leading the digital data team at Grupo Semana
Grupo Semana
Digital Analytics Coordinator
12.2017 - 12.2019
Job overview
- Leading the data team, planning, monitoring, and measuring strategies across each digital channel of Grupo Semana
- Supporting and accompanying the editorial and journalistic team on content performance and best practices to achieve objectives and grow key indicators
- Automating and optimizing methodologies for data visualization using Looker Studio and Tableau
- Managing the company’s digital assets and tools
HAVAS MEDIA GROUPE
Sr Data & Analytics
02.2016 - 03.2017
Job overview
- Audience analysis, research, management indicators, report generation, recommendations on best practices and strategies, monitoring and analyzing metrics and KPIs on social networks, projections, and budgets for different accounts of the Socialyse business unit at Havas Group at a regional level in Colombia, Ecuador, Dominican Republic, El Salvador, Costa Rica, Honduras, Panama, Guatemala, and Nicaragua
Fox Channels Colombia LTDA
Senior Business Strategy Analyst
03.2014 - 02.2016
Job overview
- Analysis of management indicators, projections, study, analysis, and planning of promotions for the regions of Colombia, Ecuador, Venezuela, and Peru
- Effectively supporting the creation of reports, analyses, presentations, and documents
Fox Channels Colombia LTDA
Online com Analyst
10.2011 - 03.2014
Job overview
- Creation and control of sales management indicators, execution, and compliance with commercial area budgets for new media, analysis of audience figures and traffic of Grupo Semana portals, and administration of measurement tools
Grupo Semana
Commercial Analyst for New Media
01.2010 - 10.2011
Job overview
- Analysis of online advertising sales management indicators, profitability analysis per commercialized product, sales results tracking, financial projections, and budgets for the area
- Controlling and reviewing negotiation tables for commissions and incentives for agencies, reviewing billing values and data for Latam sales for .FOX Networks
Online4Biz
Process Engineer
03.2008 - 01.2010
Job overview
- Consulting and gathering information on credit processes for financial entities such as Banco de América Central (El Salvador), Colpatria Red Multibanca, and Banco de Bogotá, among others
- Development and creation of corresponding flows in the BPM tool (MantizOnline) for automation and reduction of execution times
Servitec VRW
Engineer
03.2007 - 03.2008
Job overview
- Standardization of processes, application of statistical process control, capacity studies, time and motion studies, efficiencies, monitoring and control of management indicators, plant distribution, and review of company documentation
Protela SA
Quality Management System Intern
08.2006 - 02.2007
Job overview
- Process standardization, application of statistical process control, support in audits to meet the requirements of ISO/TS 16949 and ISO 9001:2000 standards
Education
Politecnico Gran Colombiano
Negotiation and ICT Planning Diploma
University Overview
Harvard e-Learning
Innovation and Creativity Diploma
University Overview
Harvard e-Learning
Time Management Diploma
University Overview
Harvard e-Learning
Process Improvement Diploma
University Overview
Management System Direction
University Overview
Advanced Quality Planning
University Overview
Statistical Process Control
University Overview
Internal Quality Management System Audit Training
University Overview
Skills
Google Analytics
Timeline
Data Analytics Expert Manager
BlackSip
01.2022 - Current
Audience Intelligence Specialist
Grupo Semana
12.2019 - 01.2022
Digital Analytics Coordinator
Grupo Semana
12.2017 - 12.2019
Sr Data & Analytics
HAVAS MEDIA GROUPE
02.2016 - 03.2017
Senior Business Strategy Analyst
Fox Channels Colombia LTDA
03.2014 - 02.2016
Online com Analyst
Fox Channels Colombia LTDA
10.2011 - 03.2014
Commercial Analyst for New Media
Grupo Semana
01.2010 - 10.2011
Process Engineer
Online4Biz
03.2008 - 01.2010
Engineer
Servitec VRW
03.2007 - 03.2008
Quality Management System Intern
Protela SA
08.2006 - 02.2007
Harvard e-Learning
Innovation and Creativity Diploma
02.2015
Harvard e-Learning
Time Management Diploma
01.2015
Harvard e-Learning
Process Improvement Diploma
12.2014
Management System Direction
02.2007
Advanced Quality Planning
02.2007
Statistical Process Control
02.2007
Internal Quality Management System Audit Training
02.2007
Politecnico Gran Colombiano
Negotiation and ICT Planning Diploma
11.2011
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