Jim Hansen
Centennial
Summary
Sales leader with a proven track record at KEEN FOOTWEAR, INC., driving revenue growth and enhancing profitability. Expertise in P&L management and client relationship management, resulting in significant sales increases. Successfully coached teams to foster strategic partnerships and execute impactful marketing initiatives.
Overview
21
21
years of professional experience
1
1
Certification
Work History
SENIOR MANAGER WESTERN REGIONAL SALES - UTILITY
KEEN FOOTWEAR, INC.
Denver
07.2021 - 06.2025
- Managed and developed sales team to achieve aggressive growth targets through strategic partnerships and collaboration.
- Increased revenue and profit within Strategic Accounts, ensuring representatives understood P&L statements.
- Collaborated with key partners, including Boot Barn, Country Supplier, Work World, Murdoch's, Bomgaars, and Theisen's.
- Planned and executed marketing budgets to align with key product initiatives.
- Worked closely with product team to drive innovation and address consumer needs.
US SALES MANAGER – OUTDOOR SPECIALTY TEAM
KEEN FOOTWEAR, INC.
Denver
04.2020 - 07.2021
- Led US Outdoor Specialty Sales Team to achieve revenue targets and enhance profitability.
- Coached team, resulting in 50% growth from 2020.
- Collaborated with I&E to develop plans to support and monitor MDF spending.
WESTERN REGIONAL SALES MANAGER – UTILITY
KEEN FOOTWEAR, INC.
Denver
01.2014 - 04.2020
- Managed and developed Regional Utility Sales Team to exceed sales targets and expand account base.
- Provided guidance and inspiration for team of 8 to achieve sales objectives.
- Enhanced team members' skills in understanding margin goals to improve performance.
- Collaborated with internal teams on forecasts and marketing initiatives to ensure alignment.
TERRITORY MANAGER – CO, UT, NM, KS, IA, NE, MO, AND WY
KEEN FOOTWEAR, INC.
Denver
01.2010 - 01.2014
- Launched KEEN Utility brand across eight-state territory, establishing strong market presence.
- Managed marketing budget and promotional activities to enhance revenue streams.
- Collaborated with teams to forecast volume, optimizing product flow throughout operations.
- Identified and developed strategic partnerships to expand Utility business reach.
- Prepared and presented compelling merchandise assortments to stakeholders.
- Provided internal team with actionable product recommendations based on market insights.
- Leveraged consumer demand to consistently exceed sales targets, and improve inventory turn.
ACCOUNT EXECUTIVE – CO, UT, KS, NE AND WY
THE TIMBERLAND CO. (TIMBERLAND PRO)
Denver
01.2004 - 06.2010
- Developed sales plans and marketing strategies to manage over 100 partners across five states.
- Grew territory volume from $470K to $3.2M through strategic initiatives.
- Managed key accounts, including Cabela’s and Sportsman’s Warehouse, enhancing relationships.
- Collaborated with team to secure BNSF Railroad contract, expanding business opportunities.
- Planned and managed territory marketing budget to optimize resource allocation.
Education
UNIVERSITY OF NORTHERN IOWA
01.1991
KIRKWOOD COMMUNITY COLLEGE
01.1989
Skills
- Sales strategy and revenue growth
- Team leadership and market analysis
- P&L management
- Client relationship management
Certification
- PAUL CHARLES AND ASSOCIATES; SALES AND LEADERSHIP TRAINING - 4 YEARS
- KEEN DIGITAL MARKETING TRAINING
- EXCEL, POWERPOINT, ZOOM TRAINING
Volunteer Experience
- Drennen’s Dreams Foundation, Splash Dash Volunteer, 2015, 2021
- Assistant Youth Baseball Coach, 2016, 2017
- Arapahoe High School, Scorekeeper for High School Basketball, 2018, 2020
- Blender Brigade, AHS Football pre-game meal support, 2019, 2021
Timeline
SENIOR MANAGER WESTERN REGIONAL SALES - UTILITY
KEEN FOOTWEAR, INC.
07.2021 - 06.2025
US SALES MANAGER – OUTDOOR SPECIALTY TEAM
KEEN FOOTWEAR, INC.
04.2020 - 07.2021
WESTERN REGIONAL SALES MANAGER – UTILITY
KEEN FOOTWEAR, INC.
01.2014 - 04.2020
TERRITORY MANAGER – CO, UT, NM, KS, IA, NE, MO, AND WY
KEEN FOOTWEAR, INC.
01.2010 - 01.2014
ACCOUNT EXECUTIVE – CO, UT, KS, NE AND WY
THE TIMBERLAND CO. (TIMBERLAND PRO)
01.2004 - 06.2010
UNIVERSITY OF NORTHERN IOWA
KIRKWOOD COMMUNITY COLLEGE
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