Hi, I’m
Jessica Bentley
Crystal Lake
Summary
Dynamic Educator, Trainer & Beauty Leader with 20+ years of experience driving sales performance, delivering impactful education programs, and representing elite cosmetic brands. Expert in makeup artistry, team development, and client-focused service. Trusted by brands such as HUDA, MAC, and SAIE to lead training initiatives and event execution. Known for elevating brand presence through style-forward coaching and empowering retail teams to exceed goals. Fluent in the language of luxury beauty—and ready to bring the magic of beauty education to life across North Central territories.
Overview
27
years of professional experience
Work History
Huda Beauty
Freelance Artist & Educator
10.2024 - Current
Job overview
- Supported HUDA product activations and brand events at Sephora and partner retail doors.
- Conducted artistry demos and consultations focused on glam techniques, complexion perfection, and bold transformations.
- Trained store teams on HUDA's product range, shade matching, and viral application techniques.
- Drove sales and social engagement by sharing brand moments through IG content and client photos.
- Credo Beauty - Keyholder / Training
SAIE Beauty
Retail Brand Ambassador
08.2021 - Current
Job overview
- Represent SAIE at Sephora retail doors, delivering personalized clean beauty consultations and product recommendations.
- Educate clients and store teams on SAIE's formulations, benefits, and eco-conscious brand philosophy.
- Host in-store events, brand trainings, elevate brand visibility, and foster lasting relationships with beauty enthusiasts.
- Assist in sell-through of hero SKUs and new product launches through confident storytelling and hands-on artistry.
Credo
Keyholder / Training Manager
07.2021 - 08.2022
Job overview
- Delivered top-tier clean beauty education to clients and team members, supporting sales and brand loyalty.
- Led in-store skincare and makeup application sessions with a consultative, personalized approach.
- Trained staff on product knowledge and selling strategies, boosting overall store performance and customer engagement.
MAC Cosmetics
Keyholder / Makeup Artist
01.2002 - 07.2021
Job overview
- Managed daily operations, team communication, and sales goal alignment across high-volume locations.
- Certified in all advanced artistry techniques
- Conducted team trainings on new product launches and seasonal looks.
- Consistently ranked in top 5 for sales productivity and customer retention.
- Boosted sales by 30% within three months through individualized consultations and empowering team guidance.
Sephora
Keyholder / Color Lead
04.2000 - 08.2002
Job overview
- Managed floor plans and scheduling across 23+ team members to meet high-volume service needs.
- Conducted inventory audits and incident response with calm, solution-oriented leadership.
- Led daily education moments with a focus on brand knowledge and service excellence
- Lead brand focused Trainings for 23+ team members
Nordstrom
Counter Manager
05.1998 - 03.2000
Job overview
- Trained and mentored eight associates in product presentation and customer engagement.
- Performed merchandising, markdowns, and inventory transitions across beauty counters.
- Hosted product demos, VIP consultations, led the color team in Nordstrom Trend event to boost retail visibility and client trust.
Education
Make Up DesignoryBurbank, CA
Certificate of Technical Studies from Fashion Stylist Program
Skills
- Territory-Based Education Strategy
- Partnerships with Luxury Brands
- Social Media Training Integration (Instagram/TikTok)
- Event Planning and PR Activations
- Advanced Artistry Techniques
- Retail Account Coaching
- LMS Execution and KPI Tracking
- Sales Development and Staff Certification
- Proficient in MS Office Suite (Word, PowerPoint, Excel, Outlook)
- Strong Analytical Skills
- Expertise in Training and Development
- Exceptional Written Communication
- Collaborative and Effective Team Player
- Self-Starter with Initiative
- Special Event Planning and Coordination
- Recruitment and Interviewing Expertise
- Personalized Customer Service Delivery
- Proficient Inventory Management
Languages
Spanish
Full Professional
Timeline
Freelance Artist & Educator
Huda Beauty
10.2024 - Current
Retail Brand Ambassador
SAIE Beauty
08.2021 - Current
Keyholder / Training Manager
Credo
07.2021 - 08.2022
Keyholder / Makeup Artist
MAC Cosmetics
01.2002 - 07.2021
Keyholder / Color Lead
Sephora
04.2000 - 08.2002
Counter Manager
Nordstrom
05.1998 - 03.2000
Make Up Designory
Certificate of Technical Studies from Fashion Stylist Program
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