Jenny Hanlon
Senior Director, User Experience Design
Denver
Summary
Product Design leader with successful 10-year career in eCommerce and wide-ranging B2B, SaaS sectors. Tireless advocate for consumers, inclusive design, empowering Product, Design, and Engineering teams to lead with curiosity and create human-centric products.
Overview
14
14
years of professional experience
Work History
Senior Director, User Experience Design
VF Corp
11.2022 - Current
- Cultivated a environment of innovation by promoting creative thinking and encouraging employees to take informed risks in pursuit of solutions.
- Drove strategic Service Design initiatives to enhance operational and organizational efficiencies.
- Championed human-centered design with a priority on inclusivity and environmental sustainability in all projects.
- Empowered and led a diverse enterprise team of more than 40 UX researchers and designers for 13 iconic brands across two regions.
Director, User Experience Design
VF Corp
04.2021 - 11.2022
- Led UX research and design managers to instill a unified consumer focus for disparate mobile and web technology stacks.
- Hired, onboarded, and fostered a remote design team from four people to an enterprise team of over 40 designers and researchers.
- Unified a CRO methodology and strategy between multiple teams to action on quick-win revenue gains.
Principal Designer, Digital Experience
VF Corp
03.2020 - 04.2021
- Spearheaded a digital eCommerce design system to serve all VF brands for improved standards for accessibility, usability, and speed-to-market.
- Drove multi-million dollar revenue increase during peak-season by implementing usability hypercare team for Vans, The North Face, and Timberland brand websites.
- Created lines of communication and new UX QA processes between globally remote product, design, and engineering teams.
User Experience Design Manager
Crocs
01.2019 - 03.2020
- Led UX team through establishment of design process, design system, feedback loop, and artifact delivery.
- Instituted cross-functional Design Thinking series for socialization and adoption of human-centered product development.
- Elevated focus on consumer needs through launch of Voice of Consumer tools on 11 global sites.
- Bridged the gap between Creative Marketing Design team and development team through education about design system and accessibility standards.
User Experience Architect
Crocs
04.2017 - 01.2019
- Conducted usability tests and user research for global eCommerce websites, marketplaces, and partner retailers.
- Solutioned user-inspired, peak-season experience, contributing to a 150% conversion increase in website sales year-over-year.
- Collaborated with Analytics team to restructure foundational A/B Testing and Experimentation program.
Product Designer (Contract)
Life.io
01.2017 - 04.2017
- Designed health incentive dashboards for a SaaS application, helping employers and employees understand their engagement with health incentive programs.
Product Designer (Contract)
Avenir Interactive
02.2016 - 01.2017
- Led research and product design for multiple projects, including the end-to-end web application build of a B2B insurance service for CrossFit gyms and eCommerce retail websites.
Owner, Photographer
Jenny Hanlon Photography, LLC
10.2010 - 08.2015
Education
Insights For Innovation Certification
IDEO U
San Francisco, CA03.2017
Design And Frontend Development Apprenticeship
Bloc, Inc
San Francisco, CA01.2016
Bachelor of Arts - International Affairs
University of Colorado At Boulder
Boulder, CO 05.2001 -
Skills
Strategic Planning
undefinedCommunity Involvment
Girls Who Code – Chapter Facilitator
Louisville, CO
2017-2018
Timeline
Senior Director, User Experience Design
VF Corp
11.2022 - Current
Director, User Experience Design
VF Corp
04.2021 - 11.2022
Principal Designer, Digital Experience
VF Corp
03.2020 - 04.2021
User Experience Design Manager
Crocs
01.2019 - 03.2020
User Experience Architect
Crocs
04.2017 - 01.2019
Product Designer (Contract)
Life.io
01.2017 - 04.2017
Product Designer (Contract)
Avenir Interactive
02.2016 - 01.2017
Owner, Photographer
Jenny Hanlon Photography, LLC
10.2010 - 08.2015
Bachelor of Arts - International Affairs
University of Colorado At Boulder
05.2001 -
Insights For Innovation Certification
IDEO U
Design And Frontend Development Apprenticeship
Bloc, Inc
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