Summary
Overview
Work History
Education
Skills
Websites
Languages
Certification
Timeline
Generic
JENNIFER PELAEZ

JENNIFER PELAEZ

Miami

Summary

Skilled in analyzing market trends and customer preferences to develop targeted marketing strategies. Experience includes conducting comprehensive market research, interpreting data to inform business decisions, and crafting effective marketing campaigns. Strengths lie in analytical problem-solving, communication of complex information in understandable terms, and adaptability to rapidly changing market conditions. Contributed to significant improvements in product positioning and brand visibility through strategic market analysis and insights.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Marketing Associate

Royal Media
05.2024 - Current

A leading information company that provides deep, specialized market knowledge through unique news brands, events, exclusive data, digital media, and research products.

  • Create and implement a comprehensive social media strategy that aligns with overall marketing and business goals.
  • Analyze campaign performance metrics and assist in reporting outcomes to the marketing team to guide future initiatives.
  • Develop engaging and relevant content for various social media platforms, including text, images, videos, and graphics, tailored to the target audience.

Travel Operations Manager Coordinator

American Excursionist
Miami
01.2024 - Current

A luxury destination management company that offers customized travel experiences in the United States, Canada, and the Caribbean.

  • Monitor and manage travel budgets, ensuring adherence to financial guidelines
  • Ensure a seamless travel experience, from planning to execution, while maintaining high levels of customer satisfaction.

B2B Marketing Coordinator

V1 Business Aviation
Miami
01.2023 - 04.2024

At V1 Financial Technologies develop solutions for the Business Aviation companies that seek to maximize their assets while controlling their expenses at all times.

  • Pioneered innovative B2B marketing strategies that enhanced client engagement significantly
  • Increased revenue by 20% to steer the development of marketing campaigns that outperformed projections
  • Maintained robust networks with 200 contacts for potential company users

Logistics Operations Manager

Qatar Creates
Doha
01.2022 - 12.2022

Qatar Creates is a year-round cultural movement and a platform for arts and culture in Qatar

  • Delivered effective logistics solutions for World Cup VVIPs, improving operational efficiency. Played a key role in the successful execution of events at the stadiums.
  • Assisted VVIP clients with premium logistics, covering everything from travel arrangements to accommodations, to guarantee an unforgettable World Cup experience.

Marketing Specialist

Valienta
Medellin
01.2017 - 12.2021

Valienta helps Dropshippers in Latinamerica, to run the business, reduce costs and increase sales.

  • Worked closely with internal teams, including sales, product development, and customer service, to ensure marketing efforts were aligned with overall business goals.
  • Created a cutting-edge social media strategy that boosted engagement by 25%. Enhanced SEO tactics, resulting in a 40% increase in website traffic through targeted keyword optimization.

Product Marketing Manager

Summer Paradise
Miami
01.2008 - 12.2016

A clothing brand with eco-friendly minded.

  • Developed and executed go-to-market plans detailing the launch, promotion, and sales strategies for the product.
  • Monitored the effectiveness of marketing campaigns and initiatives, tracking key metrics like sales, customer acquisition, and ROI.
  • Analyzed market trends to enhance product positioning and boost customer engagement.

Education

Associate of Business Administration -

Miami Dade Collage
01-2011

Skills

  • MS Suite
  • Content creation
  • Leadership
  • SalesForce
  • Hubspot
  • Marketing campaign development
  • Seo
  • Google Analytics
  • Familiarity with booking systems, and travel CRM tools

Languages

  • English, Native
  • Spanish, Native

Certification

  • Digital Marketing

Timeline

Marketing Associate

Royal Media
05.2024 - Current

Travel Operations Manager Coordinator

American Excursionist
01.2024 - Current

B2B Marketing Coordinator

V1 Business Aviation
01.2023 - 04.2024

Logistics Operations Manager

Qatar Creates
01.2022 - 12.2022

Marketing Specialist

Valienta
01.2017 - 12.2021

Product Marketing Manager

Summer Paradise
01.2008 - 12.2016

Associate of Business Administration -

Miami Dade Collage
JENNIFER PELAEZ