Jenna Brown
Aurora
Summary
Sales professional with extensive experience in managing corporate relationships and investor engagement initiatives. Known for fostering strong team collaboration and consistently achieving sales and strategic goals. Impeccable customer experience skills fostered from my tenure in the hospitality industry. A skilled closer with strong business acumen, and a passion for delivering results. Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments.
Reliable and adaptable, with focus on financial analysis and stakeholder communication. Superb leadership qualities, along with the personal gravitas and presence required to make an immediate impression in any face to face business meeting. Seeking a new role that offers expanded scope and strategic leadership opportunities, allowing me to apply my background in sponsorship revenue, investor engagement, and large-scale events to support organizational growth and community impact.
Overview
11
11
years of professional experience
Work History
Director of Investor Relations
Denver Metro Chamber of Commerce
10.2020 - Current
- Responsible for securing $2 million + in annual revenue through strategic sponsorship sales and investor engagement for DMCC and their portfolio of brands.
- Lead sponsorship sales efforts across the entire Chamber and portfolio, working collaboratively with senior leaders, and peers to co-sell and close high-value partnerships.
- Serve as the central and primary point of contact for sponsorship opportunities and benefits, coordinating across the Chamber, Metro Denver EDC, and the Denver Metro Leadership Foundation.
- Prospect, pitch and close sponsorships through a mix of phone outreach, in-person meetings, and strategic proposals tailored to investor goals.
- Manage large engagement packages for high profile members in banking, general contractors, bioscience, higher education, state, local agencies, healthcare, energy, oil and gas. Notable member relationships include; Xcel Energy, U.S. Bank, Molson Coors, Boettcher Foundation, DaVita, University of Colorado Systems, HCA HeathONE.
- Manage portfolio of high-value investors, deepening relationships and increasing sponsorship engagement over time. Provide support to our 1150+ active members.
- Increased event sponsorship sales from $750,000 to $2.2 million.
- Drive cross-functional collaboration between sales, marketing, events and affiliate teams to execute sponsorships packages that deliver.
- Lead sponsorship sales meetings for all events. Conduct weekly meetings with Chamber affiliate presidents.
- Develop and implement a strategic sponsorship sales plan, including outreach calendars, bundling strategies, and sponsor pipelines for all major events.
- Collaborate with marketing and communications team to craft marketing materials that support sponsor recruitment and recognition.
- Track sales activity and forecast revenue.
- Ensure timely and accurate invoices for sponsorship commitments, track receivables. Manage all accounting efforts for event sponsorship sales.
- Support innovation and new opportunities by helping to shape future event concepts, sponsor bundles, and investor engagement strategies.
- Drive sponsorship revenue while engaging investors through personalized outreach, strategic partnerships, and creative solutions.
- Closed and grew sponsorship partnerships while cultivating executive-level relationships and creating strategic revenue opportunities that enhanced member value and elevated sponsor brand visibility.
- Works closely with business development and enterprise sales teams to identify opportunities, craft compelling sponsorship packages, and deliver high-value partnerships across more than 125 annual events and programs, including signature events drawing up to 1,300 attendees.
- Create and maintain all event contracts and sales collateral.
- Extensive knowledge on how to "navigate the C-Suite".
Director of Catering & Special Events
National Western Complex / SSA Group
02.2020 - 04.2020
- Managed the catering sales and operations team to execute more than 500 high-profile events annually, including Denver’s historic Stock Show.
- Created monthly sales reports and performed internal accounting, which included invoicing vendors, equipment orders, internal scheduling, and external staffing of events.
- Responsible for managing social media accounts, marketing and maintaining the catering website.
Catering Sales Manager, Catering Services Manager
History Colorado Center / SSA Group
08.2018 - 02.2020
- Executed more than 575 events in 2019, secured more than $1M in catering sales each year, and increased catering sales by 13% from the previous year.
- Sold contracts for strategically planned events that ranged from 10 to 2,000 guests while working closely with the culinary, operations and museum teams to ensure each event was executed flawlessly while exceeding guest expectations.
- Performed daily site tours with prospective clients to provide a memorable visitor experience and acquire the client’s distinctive vision and budget for their event.
- Managed all catering and operation needs for the History Colorado Center’s internal departments and was later promoted to sell and contract external events for a variety of partners, including corporate, non-profit, state and governments agency sectors.
- Orchestrated an average of 50 banquet event orders for clients simultaneously, which consisted of room diagrams, custom menu design, décor, entertainment, A/V and budget goals.
- Modernized accounting and administrative practices by evaluating data to streamline standard operating procedures and practices which lead to increased productivity.
Assistant Manager
Boulder ChopHouse & Tavern
10.2015 - 06.2017
- Executed all front-of-house operations for one of the top specialty restaurants under CraftWorks Restaurants & Breweries, which is the largest craft brewery restaurant operator in the country.
- Managed $35,000 worth of wine and liquor inventory, weekly orders, new cocktail menu roll-outs and training programs.
- Responsible for increasing food and beverage sales, driving top-line revenue, and exceeding profit margins, and develop in-house marketing to successfully position the Boulder ChopHouse brand in a competitive market place.
- Oversaw all hiring and training programs and implemented policies and procedures specific to CraftWorks standards, and create weekly schedules for all staff based on the labor budget.
- Assist General Manager in systems adherence, sales services, and building and equipment maintenance, as well as monitor compliance with health and safety regulations regarding food preparation and serving.
Group Sales Manager
Boulder ChopHouse & Tavern
03.2015 - 03.2016
- Worked with Executive Chef and Bar Manager to create unique custom food and beverage menus, managed client contracts, and coordinated with various vendors and rental companies to execute successful events.
- Drove incremental annual guest counts and sales through the execution of large parties and private events.
- Achieved $210,000 in group sales in 2015, which surpassed goals established by the Vice President of CraftWorks and was one of eight Group Sales Managers to accomplish this (out of 85 managers).
- Developed interpersonal relationships with clientele to generate future group sales and spearheaded a rewards program for referrals.
Education
Bachelor of Arts - Food Service Management
Johnson & Wales University
Denver, Colorado05.2006
Associate of Science - Culinary Arts
Kapiolani Community College
Honolulu, Hawaii05.2004
Skills
- Salesforce, Mondaycom, SharePoint, PageProof, Open Table, HotSchedules Software, Gather Software, Ctuit Software, Caterease software, Aloha POS from Radiant Systems, MICROS Software, and Microsoft Office: Excel, PowerPoint, Word, Outlook, and Teams
- Strategic partnership development
- Sponsorship sales & revenue growth
- Public–private partnerships
- Large-scale event production
- Extensive experience in hospitality
- Corporate, non profit and government stakeholder engagement
- Board and C-Suite relationship building and management
- Sponsorship creation
- Contract negotiation & closing
- Problem solving acumen; and ability to demonstrate personal integrity, confidence, diplomacy as well as flexibility
- Membership on-boarding, engagement and retention
- Revenue forecasting & sales pipeline management
- CRM & data-driven reporting
- Cross-functional leadership
Timeline
Director of Investor Relations
Denver Metro Chamber of Commerce
10.2020 - Current
Director of Catering & Special Events
National Western Complex / SSA Group
02.2020 - 04.2020
Catering Sales Manager, Catering Services Manager
History Colorado Center / SSA Group
08.2018 - 02.2020
Assistant Manager
Boulder ChopHouse & Tavern
10.2015 - 06.2017
Group Sales Manager
Boulder ChopHouse & Tavern
03.2015 - 03.2016
Associate of Science - Culinary Arts
Kapiolani Community College
Bachelor of Arts - Food Service Management
Johnson & Wales University