Jeanine Thurston
Nederland,CO
Summary
Innovative Marketing leader with 20+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Detail-oriented, attentive and decisive leader.
Cultivated deep understanding of creative processes within fast-paced and collaborative environments, consistently delivering high-quality creative solutions. Developed strong skills in team leadership, project management, and strategic planning, focusing on achieving impactful results. Seeking to transition into new field, leveraging these transferable skills to drive success in diverse and innovative settings.
Overview
26
26
years of professional experience
Work History
Creative Marketing Director
The Colorado Group, Inc.
10.2018 - Current
- Spearhead comprehensive market and industry research to formulate optimal marketing strategies for ongoing campaigns, resulting in enhanced brand visibility and market penetration
- Directing end-to-end creative process, translating marketing objectives into cohesive creative strategies that resonate with target audiences
- Collaborate closely with cross-functional project teams, notably IT and external vendors, to ensure seamless execution of marketing initiatives
- Provide visionary leadership to creative team, overseeing development of all marketing collateral and ensuring alignment with brand standards and visual communication guidelines
- Act as liaison with senior management, presenting campaign strategies and solutions to align with organizational objectives and garner support
- Drive continuous improvement through proactive review, troubleshooting, and feedback provision to creative teams, fostering culture of innovation and excellence
- Effectively manage marketing budgets, optimizing resource allocation to maximize ROI and achieve strategic objectives
- Utilize robust analytics tracking to monitor campaign performance, presenting actionable insights to refine strategies and optimize results
CEO/Founder
Fototails Photography Inc.
01.1999 - Current
- Responsible for all aspects of business including directing marketing collateral and all other related web-based materials and correspondence
- Provide comprehensive solutions in in terms of professional commercial, food, lifestyle photography and food styling
- Continually administer key marketing research studies including research on sales strategies to increase the effectiveness of the advertising and promotional programs delivered
- Facilitate and approve all advertising copy, artwork, designs, photography, layouts and web design
- Work in collaboration with diverse businesses to refine their visual and personal brand style and voice
- Maintain open lines of communication with advertising agencies and corporate marketing departments to develop/deliver the best possible product presentation for their brand’s growth and development
Marketing Content Manager
Furniture For Life
01.2018 - 01.2019
- Increased Website Traffic: Implemented effective SEO and content strategies resulting in a significant boost in website traffic
- Improved Engagement Metrics: Enhanced user engagement through captivating content, leading to higher time spent on page and increased click-through rates
- Generated Leads and Conversions: Developed compelling content offers and optimized landing pages, resulting in increased lead generation and conversion rates
- Enhanced Brand Awareness: Executed successful brand awareness campaigns, leveraging viral content and strategic partnerships to expand reach and visibility
- Raised Content Quality Standards: Implemented quality improvement initiatives, including content audits and training programs, resulting in higher-quality content production
- Successful Campaign Launches: Led successful end-to-end content marketing campaigns, achieving goals such as increased brand visibility and product adoption
- Achieved Cost Savings: Optimized content production workflows and negotiated better vendor rates, resulting in cost savings without compromising quality
- Received Recognition and Awards: Received industry recognition and awards for outstanding content marketing initiatives
- Developed High-Performing Teams: Built and motivated high-performing content marketing teams through effective leadership and mentorship
- Aligned with Business Goals: Aligned content marketing strategies with broader business objectives, contributing to revenue growth and market expansion
Marketing Senior Photographer/Studio Lead/Food Stylist
Green Chef
01.2015 - 01.2018
- Serve as a hands-on photographer, providing leadership in both photography and video production, including print, website and social marketing
- Oversee all aspects of technical, aesthetic and production for both print and media production
- Work cross-functionally with Research and Development team and Marketing team to complete multi-level task management
- Attended & contributed expertise for branding and marketing direction
- Produce culinary cooking/styling for recipe cards and marketing images to further promote/develop company branding
- Manage and delegate daily production-related tasks for all photographers/videographers while working collaboratively with Creative Manager and Content team regarding new product and seasonal content
- Utilize high-level understanding of composition and lighting to create technically correct images that meet print reproduction and visual online requirements
- Manage all aspects of photo studio and photography production and workflow both in photography studio and location shoots, working to ensure that photography production meets expectations, deadlines and requirements
- Partner with Food Technician, Photographers and Videographers to execute weekly SBS dishes based upon current photo style
- Provide comprehensive support for seasonal and product photo/style guides for all market vehicles to help ensure creative direction is met
Marketing Director
Clifton Gunderson, LLC
01.2013 - 06.2014
- Developed and implemented comprehensive marketing strategies to drive growth for financial services, resulting in a 20% increase in client acquisition within 12 months
- Led a high-performing marketing team, fostering collaboration and professional development to execute impactful campaigns across digital and traditional channels
- Oversaw brand management initiatives, ensuring consistent messaging and positioning aligned with the firm's values, boosting brand recognition
- Optimized digital marketing efforts through data-driven approaches, including SEO, PPC, and social media advertising, generating improvement in online engagement rates
- Managed CRM systems and analytics platforms to track customer behavior and tailor marketing strategies for enhanced client retention and satisfaction
- Collaborated with cross-functional teams to promote financial products, crafting targeted campaigns that addressed diverse client needs and regulatory compliance requirements
Education
Master of Business Administration (MBA) - Marketing
University of Phoenix
Denver, CO12.2001
Bachelor of Science - Visual Arts/Design/Photography
University of Wisconsin
Superior, WI06.1993
Bachelor of Science - Psychology & Consumer Behavior
University of Wisconsin
Superior, WI05.1993
Skills
- Business Communications
- Strategic Planning & Analysis
- Marketing Strategy & Execution
- Content creation
- Branding
- Marketing Design
- Corporate Identity
- Graphic & Marketing Design
- Business administration
- Strategic planning
- Digital marketing
- Decision-making
Timeline
Creative Marketing Director
The Colorado Group, Inc.
10.2018 - Current
Marketing Content Manager
Furniture For Life
01.2018 - 01.2019
Marketing Senior Photographer/Studio Lead/Food Stylist
Green Chef
01.2015 - 01.2018
Marketing Director
Clifton Gunderson, LLC
01.2013 - 06.2014
CEO/Founder
Fototails Photography Inc.
01.1999 - Current
Master of Business Administration (MBA) - Marketing
University of Phoenix
Bachelor of Science - Visual Arts/Design/Photography
University of Wisconsin
Bachelor of Science - Psychology & Consumer Behavior
University of Wisconsin
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