JAVIER PARRA

• Founded and built the Adobe Experience Cloud sales motion across LATAM and U.S., establishing structured field-partner GTM alignment.
• Act as liaison between Adobe field sales and Nortal, supporting joint account planning, opportunity shaping, and deal acceleration.
• Lead executive cadence with Adobe sales leadership to ensure strategic partner coverage across enterprise accounts.
• Orchestrate sales, presales, and technical resources to support Adobe-led opportunities.

Key results

• Built and operationalized Adobe focused practice within first 6 months.
• Supported USD 5M+ in Adobe led qualified pipeline through structured field-partner alignment.
• Launched formalized Adobe GTM motion across two regions.
• Secured joint GTM initiatives with Adobe USA & LATAM.

• Owned sales strategy, quota attainment, and forecast accuracy for Northern LATAM, covering Mexico, CAMCAR, Colombia, and Ecuador.
• Led end-to-end enterprise sales cycles, including prospecting, discovery, negotiation, and deal closure for B2B and B2C clients.
• Built and executed regional growth strategy focused on new logo acquisition and expansion of existing enterprise accounts.
• Sold complex Commerce and Customer Experience implementation and consulting services, positioning Martech platforms as strategic growth enablers.
• Partnered closely with delivery and technical teams to structure, price, and close multi-stakeholder enterprise deals.

Key Results

• Achieved 120%+ quota attainment in 2023 and 2024.
• Added 30+ enterprise logos across the region.
• Expanded operations into Mexico and Brazil.
• Closed enterprise engagements with Grupo Coppel, Avianca, Nissan, Banco Industrial, Farmacias del Ahorro, Empresas Polar, Sportline (Nike), CMI, ICASA, Ficohsa, and others.

• Led category growth strategy for Foods and Home Care portfolios, aligning commercial and retail stakeholders to drive revenue performance.
• Leveraged data analytics to identify growth levers, optimize assortment, and improve margin and execution across modern trade accounts.
• Managed cross-functional coordination between sales, marketing, and retail partners to strengthen in-store positioning and competitive advantage.

Key Results

• Delivered 30% year-over-year growth for the Fruco brand, recovering competitive positioning.
• Increased sell-in and sell-out by 28% vs. prior year across managed categories.

• Progressed rapidly into a Coordinator role, supporting category growth strategy across key national accounts.
• Developed pricing, assortment, and in-store execution strategies for modern trade customers.
• Partnered with commercial teams to drive data-informed decision-making and category expansion initiatives.

Key Results

• Achieved 50% year-over-year growth in the white spirits category.
• Launched and scaled the Ready-to-Drink (RTD) category within the modern trade channel.