Adobe Suite
Javier Hernando Cuesta Godoy
Comunicador Social - Periodista
Medellín,ANT
Summary
Articulate Public Relations Manager accomplished in developing strategic communication strategies, coordinating media relations and supporting public-facing executives from different areas with polished speeches. Successful at spearheading ongoing efforts and handling crisis communications with level head. Proactive in anticipating and resolving PR issues.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Asesor De Comunicaciones Estratégicas
Federación Colombiana de Municipios
Bogotá, Colombia
06.2014 - Current
- Defined and achieved project and overall organizational vision, strategies and tactics.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
- Built professional relationships with distributors, customers and media staff by attending trade shows.
- Monitored marketing content for quality, accuracy and impact.
- Generated and implemented media pitches such as Centros de Atención Simit in Colombia in order to increase collection for traffic fines.
- Developed product and brand press placements for SImit through media releases and marketing videos.
- Communicated with media weekly to build relationships and optimize press coverage.
- Developed innovative marketing and PR strategies.
- Designed and created campaign e-mail invitations, articles and marketing videos.
- Managed internal, external and crisis communications.
- Represented organization to customers, public, government officials and other external sources. Developed key and valued relationships with customers, public, government officials and other external sources by resolving issues quickly and implementing communication process.
- Used Constant Contact, Benchmark and Doppler to create and distribute press releases to media outlets.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
- Wrote press materials and delivered presentations to media representatives.
- Established and communicated editorial and brand guidelines to communicators in organization.
- Events organization such Congreso Nacional de Municipios yearly, local officials trainings in mass media and social networks.
- TV Municipios Magazine direction increasing 40% of municipalities showing results on tv.
- Editorial direction of Revista Municipios increasing in 30% number of municipalities sharing articles.
- Helped plan and execute private, company and client events.
- Prepared social media posts and videos with eye for viral content strategies.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Built media kits in support of specific strategic initiatives.
- Drafted internal memoranda for company employees.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
- Managed administrative logistics of events planning, event booking and event promotions.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.
Gerente De Cuentas
Axon Comunicación Corporativa
Bogota, Colombia
05.2013 - 06.2014
- Drafted and edited content for organizational publications, employee newsletters and stockholders' reports.
- Collaborated with production team to coordinate advertisements and promotions.
- Planned and organized seminars, meetings and retreats.
- Identified customer needs through market research and analysis.
- Designed and created campaign e-mail invitations, articles and marketing videos.
- Created messages, position statements and other corporate communications based on company's objectives.
- Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
- Wrote press materials and delivered presentations to media representatives.
- Developed innovative marketing and PR strategies.
- Manage teams in Colombia, Perú and Ecuador.
- Coordination of events to show Sodexo Colombia as Dakar Team sponsor.
- Position Perú as travel destination for Colombians.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Secured media coverage for clients, company and specific campaigns.
- Wrote and distributed press releases for company and clients.
- Had more than COP 1.000'000.000 ROI for Sodexo in one year.
Ejecutivo De Cuenta
Planear Comunicaciones
Bogotá, Colombia
06.2011 - 05.2013
- Monitored marketing content for quality, accuracy and impact.
- Communicated with media weekly to build relationships and optimize press coverage.
- Forged strong media relationships to further public relations goals.
- Managed service projects from start to finish by finding partners, making detailed plans and executive projects.
- Wrote and distributed Q&A for executives to use in face of media crisis.
- Wrote press releases for routine use and crisis management.
- Produced and distributed internal and external communications.
Equipo De Prensa Internacional
Campaña Presidencial Juan Manuel Santos Presidente
Bogotá, Colombia
05.2010 - 08.2010
- Prepared variety of different written communications, reports and documents to ensure media coverage.
- Carried out day-day-day duties accurately and efficiently.
- Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.
- Wrote and distributed press releases for media.
- Secured media coverage for specific campaigns.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
Ejecutivo De Cuenta
Planear Comunicaciones
Bogotá, Colombia
01.2010 - 05.2010
- Monitored marketing content for quality, accuracy and impact.
- Communicated with media weekly to build relationships and optimize press coverage.
- Delivered program information to public by authoring and presenting press releases, conducting media campaigns and maintaining program-related websites.
- Forged strong media relationships to further public relations goals.
- Wrote press releases for routine use and crisis management.
- Produced and distributed internal and external communications.
Asistente De Producción
Caracol Television
Bogotá, Colombia
09.2009 - 01.2010
- Handled confidential matters and errands for guest stars and cast members.
- Scheduled catering arrangements, flights, impromptu requests and rider fulfillment for 30-person performance crew.
- Organized shooting schedules to accommodate budget requirements and needs.
- Completed wide range of tasks in diverse filming areas to support operations.
- Assisted crews with set building and pointed out problems that could be potential safety issues.
- Maintained maximum organization and productivity by properly sorting project components on work tables.
- Created timetables and production commitments using data from sales forecasts.
- Supervised wardrobe, hair and makeup needs for several actors simultaneously on remote shoot location.
- Maintained schedules, managed deadlines and interfaced with teammates to support production activities.
Ejecutivo De Cuenta
Grupo Estratégico de Comunicaciones
Bogotá, Colombia
01.2009 - 09.2009
- Monitored marketing content for quality, accuracy and impact.
- Communicated with media weekly to build relationships and optimize press coverage.
- Forged strong media relationships to further public relations goals.
- Wrote press releases for routine use and crisis management.
- Produced and distributed internal and external communications.
- Worked with marketing department on branding strategies.
Jefe De Prensa VIceministerio Del Interior
Ministerio del Interior
Bogotá, Colombia
05.2008 - 01.2009
- Communicated with media weekly to build relationships and optimize press coverage.
- Monitored marketing content for quality, accuracy and impact.
- Produced and distributed internal and external communications.
- Coordinated press releases and handled press inquiries for Viceministra María Isabel Nieto.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Cultivated strong corporate image and identity with clear branding.
- Wrote engaging and successful press releases to control information and public opinion.
- Managed editorial calendars and rescheduled PR events and meetings.
Education
Comunicador Social - Periodista -
Politécnico Grancolombiano
Bogotá 07.2003 - 01.2008
Inglés General - English Language And Literature
Avalon School of English
LondresSkills
Social media coordination
Communication planning
Active Listening
Excellent Communication
Conflict Resolution
Dependable and Responsible
Planning and Coordination
Computer Skills
Flexible and Adaptable
Media relations
Strategic management
Teamwork and Collaboration
Analytical and Critical Thinking
Attention to Detail
Organization and Time Management
Critical Thinking
Software
Office
Wordpress
Sharepoint
Timeline
Asesor De Comunicaciones Estratégicas
Federación Colombiana de Municipios
06.2014 - Current
Gerente De Cuentas
Axon Comunicación Corporativa
05.2013 - 06.2014
Ejecutivo De Cuenta
Planear Comunicaciones
06.2011 - 05.2013
Equipo De Prensa Internacional
Campaña Presidencial Juan Manuel Santos Presidente
05.2010 - 08.2010
Ejecutivo De Cuenta
Planear Comunicaciones
01.2010 - 05.2010
Asistente De Producción
Caracol Television
09.2009 - 01.2010
Ejecutivo De Cuenta
Grupo Estratégico de Comunicaciones
01.2009 - 09.2009
Jefe De Prensa VIceministerio Del Interior
Ministerio del Interior
05.2008 - 01.2009
Comunicador Social - Periodista -
Politécnico Grancolombiano
07.2003 - 01.2008
Inglés General - English Language And Literature
Avalon School of English