Jason M. Fenik
Denver
Summary
Dynamic leader in strategic growth and collaborative team development, recognized for driving significant material sales increases through the successful launch of sales teams across three organizations. Expertise in crafting and executing robust sales strategies combined with exceptional team management skills to foster market success.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Sr. Sales Manager
Sonos
Remote
12.2019 - Current
- Develop the strategy for growing the largest and most strategic accounts in the professional channel.
- Lead a team of account managers in key customer meetings throughout the U.S. and Canada.
- Lead efforts in S&OP alignment and process improvement during a growth phase over the past four years.
Sr. Business Development Manager
The Farnsworth Group
Denver
07.2017 - 12.2019
- Partner with building products manufacturers, two-step dealers, and retailers to consult on their market research use.
- Recommend a research approach, methodologies, and interpret research findings, including all shopper and consumer insights, to help clients implement sales and marketing strategies.
- Generate new business through a proactive lead generation strategy of attending trade shows, email marketing, and phone campaigns, resulting in sales at 117% of the goal.
Global Director of Sales
WABA Fun, LLC
Denver
11.2015 - 06.2017
- Managed distributors and retailers in Asia, South America, and North America, with accountability for product sell-in, forecasting, marketing programs, and hitting financial targets.
- Implemented and led an independent sales rep strategy in North America, including 60 independent sales reps, resulting in 220% year-over-year sales growth of a $3 million territory in North America for a global toy company.
- Led S&OP initiatives globally while launching key products.
Sr Brand and Product Marketing Director- OtterBox 2015
Otter Products, LLC
Fort Collins
12.2014 - 11.2015
- Led tablet category product marketing and key new to market product launches with revenue totaling $110M
- Managed marketing agency relationship and was accountable for marketing material output
- Led new packaging design initiative which reduced costs while increasing point of sale impact.
Director of Strategic Accounts - Walmart, Sam's Club, Walmart.com 2014
Otter Products, LLC
Fort Collins
01.2014 - 12.2014
- Managed $80M Otter Products business across all 5,200 Walmart and Sam's Club locations at 94% to goal
- Drove Omni Channel direction resulting 210% YOY sales revenue through Walmart.com
- Served as key point of contact with the nations largest retailer
Director of Field Sales- US and Canada
Otter Products, LLC
Fort Collins
12.2012 - 12.2013
- Managed OtterBox and LifeProof sales through the two-step channel totaling $261M during hyper growth phase
- Led 30-person remote team comprised of regional managers and sales reps tasked with maximizing profitability, gaining incremental listings and maintaining significant product footprint in a competitive market
- Negotiated high-value contracts with vendors and partners to optimize resource allocation.
Director of Field Marketing and Events
Otter Products, LLC
Fort Collins
08.2011 - 12.2012
- Launched and managed a 45-member remote field marketing team strategy, achieving brand growth of 53%.
- Partnered with key strategic national accounts to train and teach their teams how to sell phone accessories.
- Developed and oversaw all field marketing efforts, which required coordination of brand marketing, channel marketing, social media, and sales teams.
Divisional Marketing Leader - Lowes
Johns Manville
Denver
12.2009 - 08.2011
- Hired and on-boarded an incremental field marketing team from the ground up to support national account growth during the housing crisis
- Collaborated cross functionally to leverage field marketing team internally and externally (Product, Marketing, Sales, Legal, Engineering, Finance)
- Developed and implemented marketing strategies to increase brand awareness.
District Sales Manager 2007 - Home Depot
Black & Decker
Boston
06.2008 - 12.2009
- Successfully managed a $27M sales territory across six states, finished #2 rep to goal in the nation in 2009
- Led a team of seven sales reps - two account managers earned the highest national annual award under my direction
- Set clear objectives and helped team members develop plans to achieve quotas.
Market Manager 2006 - Lowes
Black & Decker
Boston
06.2007 - 06.2008
- Increased sales 13% in 2007 YOY in an $18M territory: 15% higher than the national average
- Hall of Heroes recipient - highest national semi-annual award in the sales division
- Analyzed marketing data to identify trends and inform strategies.
Brand Event Coordinator- NASCAR & Regional Partner Events 2006
Black & Decker
Boston
07.2006 - 06.2007
- Leveraged sales and training events resulted in a $9,100 event sales average, exceeding the goal by 220%.
- Led the DEWALT NASCAR Race program for the Eastern United States.
- Partnered with retailers to host consumer product learning sessions.
Retail Sales Specialist 2005- Home Depot
Black & Decker
Boston
10.2005 - 07.2006
- Successfully exceeded sales comps in a $3M territory of seven Home Depot stores
- Performed sales activities such as merchandising, hosting training sessions, and gaining incremental space
- Served as local product expert point of contact
Full-Time Assistant Football Coach- Tiffin University 2003
Tiffin University Athletics
Tiffin
08.2003 - 08.2005
- Coached student-athletes on and off the field to execute the game plan and be positive stewards in the community
- Recruited top athletes to the program and developed winning game plans
- Analyzed game footage to identify areas for team improvement and individual player development.
Education
MBA -
Tiffin University
Tiffin, OH01.2005
BS - Business Management
Tiffin University
Tiffin, OH01.2002
Skills
- Collaborative Team Development
- Team Management
- Product Launch Management
- Industry Research
- Revenue Growth Strategy
- Product Marketing Strategy
Certification
- Ei Selling Ei Sales Management Training and Coaching, 2014
- The Leadership Academy @ OtterUniversity, 2013, Selected by management to participate in the 16-month leadership academy.
- Black & Decker University, 2005, Product & Sales Development Negotiations Presentation Skills Coaching Performance Value Selling
Volunteer Experience
- Project Worthmore Board of Directors, Denver, CO, 01/01/16, 12/01/19
- University of Denver MBA Executive Mentor, 01/01/15, Current
- Cottonwood Institute, Event Planning Committee, 01/01/12, 12/01/14
Timeline
Sr. Sales Manager
Sonos
12.2019 - Current
Sr. Business Development Manager
The Farnsworth Group
07.2017 - 12.2019
Global Director of Sales
WABA Fun, LLC
11.2015 - 06.2017
Sr Brand and Product Marketing Director- OtterBox 2015
Otter Products, LLC
12.2014 - 11.2015
Director of Strategic Accounts - Walmart, Sam's Club, Walmart.com 2014
Otter Products, LLC
01.2014 - 12.2014
Director of Field Sales- US and Canada
Otter Products, LLC
12.2012 - 12.2013
Director of Field Marketing and Events
Otter Products, LLC
08.2011 - 12.2012
Divisional Marketing Leader - Lowes
Johns Manville
12.2009 - 08.2011
District Sales Manager 2007 - Home Depot
Black & Decker
06.2008 - 12.2009
Market Manager 2006 - Lowes
Black & Decker
06.2007 - 06.2008
Brand Event Coordinator- NASCAR & Regional Partner Events 2006
Black & Decker
07.2006 - 06.2007
Retail Sales Specialist 2005- Home Depot
Black & Decker
10.2005 - 07.2006
Full-Time Assistant Football Coach- Tiffin University 2003
Tiffin University Athletics
08.2003 - 08.2005
MBA -
Tiffin University
BS - Business Management
Tiffin University
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