Janel Fisher

Dynamic commercial executive with extensive leadership experience across sales, marketing, business unit development, and national account strategy in the animal health industry. Proven ability to build and scale high-performing teams, launch category-defining products, expand distribution channels, and consistently exceed revenue goals. Adept at cross-functional leadership, market penetration, consultative selling, and developing data-driven strategies that deliver measurable results.

• Managed staff and directed relationships with federal policy leaders including USDA, and National Grain & Feed Association
• Developed communication strategies targeting Senators & Members of Congress along with industry influencers
• Developed media responses, press releases and led public relation campaigns on the state level for the National Commodity Check-Off Program
• Managed staff of eight across marketing and customer service
• Executed national “Beef. It’s What’s for Dinner” consumer campaign
• Negotiated vendor contracts and led annual strategic planning
• Oversaw national Federation budget allocation and management