JAMES HUFFMAN
Broomfield
Summary
Accomplished Sales Manager offering [Number] years of experience developing and maximizing [Type] sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
11
11
years of professional experience
Work History
COLORADO SALES MANAGER
Mixed Up Cocktail Company
10.2022 - Current
- Accountable for on/off premise channel performances in the Colorado market
- Establish and cultivate solid business relationships with new and existing customers.
- Work with the marketing team to conceptualize marketing campaigns and strategies
- Identify, hire and train part-time staff by teaching best practices, procedures, and sales strategies.
- Create social media content in order to drive brand awareness and attract new customers
COLORADO SALES MANAGER
Reed’s Ginger Beer
10.2021 - 10.2022
- Responsible for maximizing the portfolio of Reed's Ginger Beer through effective planning, prospecting, selling and communication
- Create and cultivate relationships with buyers and store managers at regional retailers (Whole Foods, Sprouts, etc)
- Communicate closely with local distributors to ensure that we are capitalizing on every opportunity and meeting sales goals
- Participate in weekly sales calls to highlight successes, discuss challenges, and understand company-wide strategies
- Actively support other regional managers (lead generation, travel for crew drives/ride-alongs).
SALES & MARKETING CONSULTANT
07.2020 - 10.2021
- Partner with small businesses to help develop and launch various marketing, sales and social media initiatives
- Contribute to the recruiting and training of field sales and marketing teams
- Collaborate with clients to plan and produce professional, fun and effective social media content for all platforms (photos, videos, copy)
- Set up and manage Youtube channels for certain clients (Upload videos, create channel art, design thumbnails, etc).
NATIONAL MARKETING MANAGER
Flow Alkaline Spring Water
04.2017 - 03.2020
- Worked with VP of Sales and US Brand Manager to develop and plan strategic trade and experiential marketing projects
- Recruited and trained a national team of 30 field marketing reps
- Helped drive sales through proactive communication, effective leads tracking, networking and non-traditional lead sourcing
- Responsible for tracking and evaluating regional and national KPIs as well as presenting weekly and monthly reports to C-Suite
- Evaluated and negotiated terms for all sponsorship opportunities, trade shows, and sampling events in the US
- Regularly contributed to the brand’s stream of social media content
- Developed and maintained a network of local partners and influencers for brand awareness and partnerships
- Accomplishments: Launched and built nationwide sales and marketing team, increasing YOY retail sales by 40%.
REGIONAL MARKETING MANAGER
“I and Love and You” Pet Products
04.2013 - 01.2017
- Developed, planned and executed a variety of strategic sales and marketing initiatives
- Consistently collaborated with the national marketing team to ensure local alignment with branding objectives
- Cultivated and owned relationships with retailers, influencers and outside partners to build brand awareness and drive growth
- Regularly contributed to the brand’s stream of social media content
- Coordinated and conducted effective, interactive, and entertaining staff training sessions for regional retail partners.
Education
BA in Communications -
Framingham State University
Framingham, MASkills
- New Business Development
- Staff Management
- Social Media Savvy
- Rapport and Relationship Building
- Product Knowledge
- Marketing Strategy
Timeline
COLORADO SALES MANAGER
Mixed Up Cocktail Company
10.2022 - Current
COLORADO SALES MANAGER
Reed’s Ginger Beer
10.2021 - 10.2022
SALES & MARKETING CONSULTANT
07.2020 - 10.2021
NATIONAL MARKETING MANAGER
Flow Alkaline Spring Water
04.2017 - 03.2020
REGIONAL MARKETING MANAGER
“I and Love and You” Pet Products
04.2013 - 01.2017
BA in Communications -
Framingham State University
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