James Goza
Aurora,Colorado
Summary
30 Plus year Automotive Veteran, as well as a Air Force Veteran.
I get results regardless of the brand or the client. I am just as comfortable talking to the 18 year old buying his first Harley or a the billionaire buying his 6th G wagon from me.
I hate to lose. 2nd place is the first loser. I have sold the most new Mercedes Benz in Colorado over the last 6 years, and have been recognized by MBUSA for being in the top 10% of Mercedes salesman in the US.
On the Sales Management side I believe my number one priority is to help make the salesman working for me the most money they can make. If I can accomplish that goal then everything else falls into place.
Overview
31
31
years of professional experience
Work History
Sales Consultant
Land Rover Denver
12.2024 - Current
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Maintained sense of urgency in answering customer questions and requests through email or voice messaging.
- Stayed knowledgeable on latest Land Rover innovations and technological advancements through continuous training.
- Responded to telephone and in-person requests for information.
- Increased sales by fostering relationships with customers, implementing business strategies and suggesting areas for improvement.
- Followed up with existing customers to provide additional support and address concerns.
- Achieved top performance by strategically adapting to rapidly changing, competitive environment.
- Maximized customer retention by resolving issues quickly.
- Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases.
- Provided sales and customer service assistance to walk-in traffic
- Achieved or exceeded company-defined sales quotas.
- Kept detailed records of daily activities through online customer database.
- Built diverse and consistent sales portfolio.
- Demonstrated automobiles by explaining characteristics, capabilities, and features, taking test drives and explaining warranties and services.
- Closed sales by overcoming objections, asking for sales, negotiating price, and completing purchase contracts,
Automotive Lease Manager
Mercedes Benz of Denver
01.2019 - 12.2024
- Established strong, professional relationships with residents by promoting team collaboration and delivering exemplary service.
- Monitored performance of individual leasing agents and coached on successful strategies.
- Responded to messages and inquiries from various parties and used well-developed active listening and open-ended questioning skills to promote quick issue resolution.
- Collected, completed, and processed lease applications.
- Created and submitted daily reports on leasing activities.
- Trained leasing professionals on regulatory requirements, company policies, and office procedures.
Sales Consultant
Mercedes Benz of Westminster
02.2018 - 12.2018
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Maintained sense of urgency in answering customer questions and requests through email or voice messaging.
- Stayed knowledgeable on latest [Product or Service] innovations and technological advancements through continuous training.
- Responded to telephone and in-person requests for information.
- Increased sales by fostering relationships with customers, implementing business strategies and suggesting areas for improvement.
- Followed up with existing customers to provide additional support and address concerns.
- Demonstrated automobiles by explaining characteristics, capabilities, and features, taking test drives and explaining warranties and services.
- Closed sales by overcoming objections, asking for sales, negotiating price, and completing purchase contracts,
Automotive Sales Consultant
Audi Boulder
11.2017 - 01.2018
- Demonstrated automobiles by explaining characteristics, capabilities, and features, taking test drives and explaining warranties and services.
- Closed sales by overcoming objections, asking for sales, negotiating price, and completing purchase contracts,
Automotive Sales Consultant
Mercedes Benz of Westminster
11.2016 - 10.2017
- Demonstrated automobiles by explaining characteristics, capabilities, and features, taking test drives and explaining warranties and services.
- Closed sales by overcoming objections, asking for sales, negotiating price, and completing purchase contracts,
- Answered telephone and email inquiries from potential customers.
- Greeted customers on lot and in showroom to answer questions about brand and available inventory.
- Prepared purchased vehicles and completed final delivery checks.
- Followed-up on warm Internet leads and responded to customer questions about vehicle availability, price, and options while fielding inquiries from various marketing websites.
- Negotiated purchase prices and explained sales, warranty, and optional products.
- Completed registration paperwork and sales documentation.
- Responded to customer enquiries via telephone and email.
- Met customers on lot and in showroom to discuss available vehicles and options.
General Sales Manager
Overseas Military Sales
09.2001 - 10.2016
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Developed and implemented comprehensive salesperson training program.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Upheld company policies and implemented standards fairly.
- Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
- Maintained extensive knowledge of company products and services.
- Attended industry events and conventions to expain sales opportunities.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Implemented systems and procedures to increase sales.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Prepared sales presentations for clients showing success and credibility of products.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Built relationships with customers and community to establish long-term business growth.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Sales Consultant
Overseas Military Sales
09.1994 - 08.2001
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Maintained sense of urgency in answering customer questions and requests through email or voice messaging.
- Stayed knowledgeable on latest [Product or Service] innovations and technological advancements through continuous training.
- Responded to telephone and in-person requests for information.
- Demonstrated automobiles by explaining characteristics, capabilities, and features, taking test drives and explaining warranties and services.
- Closed sales by overcoming objections, asking for sales, negotiating price, and completing purchase contracts,
- Answered telephone and email inquiries from potential customers.
- Greeted customers on lot and in showroom to answer questions about brand and available inventory.
- Prepared purchased vehicles and completed final delivery checks.
Education
High School Diploma -
Mililani High School
Mililani Town, HI05-1986
Skills
- Territory expansion
- Sales funnel management
- Customer liaison
- Demonstrations
Timeline
Sales Consultant
Land Rover Denver
12.2024 - Current
Automotive Lease Manager
Mercedes Benz of Denver
01.2019 - 12.2024
Sales Consultant
Mercedes Benz of Westminster
02.2018 - 12.2018
Automotive Sales Consultant
Audi Boulder
11.2017 - 01.2018
Automotive Sales Consultant
Mercedes Benz of Westminster
11.2016 - 10.2017
General Sales Manager
Overseas Military Sales
09.2001 - 10.2016
Sales Consultant
Overseas Military Sales
09.1994 - 08.2001
High School Diploma -
Mililani High School
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