Jair Betancourt

- Controlling Paid Media team budget in order to acquire new leads and potential customers.
- 650.000 USD sales in the Q1 2024.
- Acquiring approximately 4000 new leads in 2024
-Managed Data Analytics resulting in reducing the CAC in 20%.
- Acquiring leads by E-mail marketing strategy.
- Leading shoprocol.com, a new project. Shoprocol.com is a B2B marketplace for the distribution of supplies and consumables for High- Tech medical equipment.
- Leading the implementation for the new CRM ( Creatio)

• -Early employee at Morado
• -Leading Morado´s Marketplace Sales from Mercado Libre, Olimpica, Falabella, Rappi.
• -Executing strategic plans driving sales at these verticals with an average 25% month-over-month growth.
• -Financial Control pricing por each marketplace managing ads, budgets and campaigns in order for bringing new revenue opportunities.
• -Leading Fullfillment Strategy for Mercado Libre and Falabella reducing 40% the delivery times in order to increase the reputation for each platform
• -Leading Morado´s own Marketplace ops Strategy giving sellers tech solutions contributing for the growth of each account.
• -Establishing competitive prices using marketplaces benchmarks.
• -Convertion follow up analyzing the customer journey and purchase funnel ( Session Start, Removed Carts, Completed Purchases).

-Leading Catalogue Enrichment and the codification / Retail build up.
-ABC inventory establishment
-Forecast Analysis.
-Catalogue,pricing, and Category Management build up.
-Analyzing Categories behaviour and catalogue optimization.

-Leading 45% of the product sales categories at the Omnichannel Area Developed and executed Verticals strategy ( App, Web, Rappi, Ifood, Whatsapp)
-Account Management and executing strategic plans helping clients achieving business goals.
-Managing more than 30 accounts.
-Managing Budgets and growth strategy ( AOV, Cross- selling products, Category Management)
-10% Growth YOY average at Pharmacy , Beverages and Beauty Care Category
Leading Rappi´s strategy, identifying ops, catalogue and Growth opportunites.

• Exceeded target individual average revenue goals year over year.
• Compiled research data and gave professional presentations highlighting finds and recommended optimizations.
• Restructured procedures through coordination with compliance director to create and execute projects.
• Improved sales documents with cut and paste feature.