Ingrid Goutorbe
Head of Data
Bogotá
Summary
Strategic and commercially driven data leader with over 10 years of experience across data, technology, advertising, and consumer goods industries. Proven track record in leading high-impact business units, driving digital transformation, and implementing advanced analytics and attribution models. Skilled in consultative sales, market expansion, and team leadership. Passionate about leveraging AI and data to optimize performance and growth. Adept at bridging strategy with execution to deliver measurable business outcomes.
Overview
13
13
years of professional experience
2019
2019
years of post-secondary education
3
3
Languages
Work History
Head of Data & CSA
Havas Colombia
04.2024 - Current
- Lead two business units (Data & CSA), driving revenue growth and new business development.
- Manage a multidisciplinary team of 14, focused on delivering data-driven value propositions.
- Design and implement advanced analytics and attribution solutions for retail, CPG, and service clients.
- Achievement: Generated €220,000 in 2024 sales (+210% YoY growth).
Regional Director of Analytics Matching
Havas LATAM
08.2023 - 01.2025
- Partnered with CEOs and Heads of Data across 7 countries to develop regional data strategies.
- Delivered executive-level presentations and supported consultative sales processes integrating media, tech, and audience solutions.
- Achievement: Contributed to 107% sales target attainment at the regional level.
Marketing Director
Ilustre
01.2023 - 08.2023
- Executed full-funnel digital marketing strategies for three brands.
- Managed campaigns that enhanced lead generation and customer retention.
- Achievement: Drove 45,000+ qualified leads and 200+ new customers, boosting the commercial pipeline.
Trade Marketing Director (Mexico & Colombia)
Merqueo
11.2020 - 03.2022
- Launched Mexico operations, surpassing performance targets by 181%.
- Built partnerships with 300+ CPG brands, increasing GMV share from 0.2% to 5.01%.
- Developed proprietary platforms (Merqueo Insights, Merqueo for Business).
- Led a 13-person cross-functional team.
Strategic Accounts Sales Manager
Uber Eats Mexico
08.2018 - 10.2019
- Negotiated with major restaurant chains and implemented the Dark Kitchen model.
- Founded and scaled the 'Local Heroes' sales team (12 members).
- Achievement: Boosted sales by 27%.
Digital Director
SelocomproYa
08.2017 - 08.2018
- Cut customer acquisition costs by 50%.
- Developed a digital auction platform and purchasing algorithms.
- Facilitated the first fully digital car transactions in Colombia.
Key Account Manager
Rappi
01.2017 - 07.2017
- Led strategic alliances with top brands like Nestlé, BAT, and Philip Morris.
- Created subscription-based digital products for premium clients.
- Achievement: Generated $1M+ in new revenue through custom solutions.
Commercial & Marketing Manager
Luzmautos
11.2012 - 01.2017
- Managed used car sales, doubling the sales team from 3 to 6.
- Led digital marketing campaigns and strategic alliances with banks and dealerships.
Education
Master’s - Digital Marketing
ISDI
Ciudad De Mexico01-2019
Bachelor's - Business Administration, Specialization in Management
Université Panthéon-Sorbonne Paris I
Skills
Goal oriented
Timeline
Head of Data & CSA
Havas Colombia
04.2024 - Current
Regional Director of Analytics Matching
Havas LATAM
08.2023 - 01.2025
Marketing Director
Ilustre
01.2023 - 08.2023
Trade Marketing Director (Mexico & Colombia)
Merqueo
11.2020 - 03.2022
Strategic Accounts Sales Manager
Uber Eats Mexico
08.2018 - 10.2019
Digital Director
SelocomproYa
08.2017 - 08.2018
Key Account Manager
Rappi
01.2017 - 07.2017
Commercial & Marketing Manager
Luzmautos
11.2012 - 01.2017
Bachelor's - Business Administration, Specialization in Management
Université Panthéon-Sorbonne Paris I
Master’s - Digital Marketing
ISDI
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