Hugo Andrés Ruiz Landázuri
Bogotá D.C
Summary
Business Administrator with experience in operational support, customer service, and process improvement in accounting firms and service-based environments. I have supported IRS tax-related processes, client data management, case follow-ups, and reporting. I specialize in structuring processes, ensuring data quality, and improving customer experience. Analytical, well-organized, and motivated to grow into operations and accounting support roles.
Overview
4
4
years of professional experience
Work History
CRM Administrator
KrediYa
07.2025 - Current
- Administering and configuring HubSpot CRM to support sales and operations teams, ensuring accurate tracking and documentation of client information.
- Optimizing client management processes to improve follow-up, response times, and overall operational efficiency.
- Building and maintaining pipelines, dashboards, and operational reports to monitor activities and performance.
- Ensuring data accuracy, consistency, and system organization, supporting daily operations and informed decision-making.
Intern
Rockstart Latam
01.2025 - 07.2025
- Provided operational support to acceleration programs and corporate projects, ensuring execution, follow-up, and coordination of activities.
- Prepared internal content and research support related to fundraising, growth, and product development.
- Conducted lead research, outreach support, and CRM updates, organizing information for strategic initiatives.
- Supported new internal projects and managed the knowledge library, structuring documentation and internal resources.
Client Experience Specialist
H&CO Advisors
04.2022 - 05.2024
- Provided operational and client support within a U.S.-based accounting firm, assisting clients with IRS tax-related processes, documentation, and case follow-ups.
- Managed and tracked client requests and service cases, ensuring timely responses, accurate information, and proper internal coordination.
- Built and documented end-to-end customer journeys to map and improve tax service workflows and operational efficiency.
- Managed and analyzed NPS and CSAT surveys, preparing performance reports to support service and process improvements.
- Maintained and updated client records in HubSpot CRM, ensuring data accuracy and operational traceability.
Education
BBA - Business Administration
Universidad Nacional De Colombia
Bogotá01.2022
Skills
Operational & Administrative Support
Client Communication & Customer Support
Process Improvement & Documentation
Data Analysis & Reporting
CRM Management
Project Coordination
Problem Solving & Attention to Detail
Customer Experience (CX) & Service Optimization
TOOLS & SYSTEMS
HubSpot CRM (administration, pipelines, reporting, data quality)
Power BI (dashboards, KPIs, data visualization)
Apolloio (lead research, segmentation, CRM updates)
Microsoft Excel & Google Sheets (analysis, tracking, tracking systems)
Process documentation tools (SOPs, knowledge bases)
Timeline
CRM Administrator
KrediYa
07.2025 - Current
Intern
Rockstart Latam
01.2025 - 07.2025
Client Experience Specialist
H&CO Advisors
04.2022 - 05.2024
BBA - Business Administration
Universidad Nacional De Colombia