HOLLY ROBINSON
Centennial
Summary
Results-driven Marketing Director with extensive experience in executing multi-channel campaigns and maximizing marketing ROI. Proficient in audience segmentation and strategic planning, leading initiatives that boost engagement and sales. Demonstrated ability to manage budgets exceeding $3M while delivering exceptional customer experiences and achieving business objectives.
Overview
13
13
years of professional experience
Work History
Marketing Manager
Toll Brothers
Greenwood Village
12.2022 - Current
- Lead integrated marketing strategy across multiple active communities, managing a $2M+ annual budget to support division revenue goals
- Develop and execute multi-channel campaigns spanning digital, email, paid media, onsite experiences, and promotional initiatives
- Oversee creative production for websites, copy, photography, signage, and branded assets, ensuring consistency with corporate standards
- Drive traffic and engagement growth by analyzing sales, lead, and visitation data, optimizing campaigns to maximize conversion
- Lead new community and product launches, ensuring sales tools, messaging, and promotional materials are live prior to opening
- Partner cross-functionally with sales, leadership, vendors, designers, and third-party teams to deliver high-impact customer experiences
Marketing Manager
Trumark Homes
Greenwood Village
06.2021 - 12.2022
- Foundational team member in launching Trumark’s Colorado division, supporting market entry, brand establishment, and first home sales
- Conducted extensive market research and competitive analysis informing acquisition of 226 finished lots
- Led go-to-market execution across digital, print, experiential, and on-site channels
- Oversaw model park design, signage, trade shows, merchandising, and customer experience strategy
- Managed multiple initiatives simultaneously in a fast-paced, startup-style environment
Public Relations & Marketing Consultant
HDM Consultants
Centennial
03.2018 - 06.2021
- Delivered integrated marketing and PR campaigns for clients in real estate, fitness, and financial services
- Created conversion-focused content for websites, email campaigns, digital ads, radio, print, and press releases
- Planned and executed events and promotional activations to drive brand awareness and audience engagement
- Managed client relationships and ensured messaging aligned with business goals
- Reviewed campaign performance and recommended optimization strategies
National Marketing Manager
Century Communities
07.2017 - 02.2018
- Led national marketing and PR initiatives across multiple divisions and markets
- Managed press strategy and media relationships with national and local outlets
- Supported M&A integrations, overseeing rebranding, messaging alignment, and content transitions
- Developed SOPs to standardize nationwide marketing workflows and web content
Marketing Manager
Oakwood Homes
Denver
03.2016 - 08.2016
- Executed full-scope marketing campaigns including event planning and experiential marketing
- Managed website, PPC, SEO, and SEM initiatives to drive qualified traffic
- Represented brand at industry events and served on Parade of Homes committee
Marketing Manager
D.R. Horton
Englewood
07.2013 - 03.2016
- Managed marketing, advertising, and event planning across 32+ communities
- Launched annual Red Tag Sales Event, generating 100+ home sales during historically slow periods
- Optimized marketing ROI through SEO/PPC tracking and reporting
- Earned trusted advisor status with executive leadership, accelerating campaign approvals
Education
MBA - Marketing
University of Denver – Daniels College of Business
Denver, CO10-2013
BSBA - Marketing & Real Estate
University of Denver – Daniels College of Business
Denver, CO06-2008
Skills
- Event marketing and attendance growth
- Multi-channel campaign strategy
- Audience segmentation
- Email and lifecycle marketing
- SEO and conversion optimization
- Copywriting
- Website management and maintenance
- Paid digital and social advertising
- Marketing analytics and ROI
- Cross-functional leadership
- Marketing operations
- Effective communication
- Strategic planning and alignment
- Web analytics
- Marketing campaign management
- Content creation and coordination
- Competitor analysis and market research
- Brand development
- Go-to-market strategy execution
- Public relations and media outreach
- Consumer behavior analysis
- Budget management ($3M)
Personal Information
Title: Marketing Director | Event Marketing & Audience Growth
Leadership Community
- President, Aspen Academy Parent Civic Organization, 2022–Present
- Board Member, HBA & SMA, Inspiration Tour Chair
- Co-Chair, University of Denver Alumni Board, Alumni Engagement
Timeline
Marketing Manager
Toll Brothers
12.2022 - Current
Marketing Manager
Trumark Homes
06.2021 - 12.2022
Public Relations & Marketing Consultant
HDM Consultants
03.2018 - 06.2021
National Marketing Manager
Century Communities
07.2017 - 02.2018
Marketing Manager
Oakwood Homes
03.2016 - 08.2016
Marketing Manager
D.R. Horton
07.2013 - 03.2016
MBA - Marketing
University of Denver – Daniels College of Business
BSBA - Marketing & Real Estate
University of Denver – Daniels College of Business