Holly Bell
Denver
Summary
Talented Business Development and Sales Executive. bringing high-level business, marketing and sales acumen. Drives competitive growth while promoting a cohesive and highly collaborative work environment.
Overview
19
19
years of professional experience
Work History
Owner and Founder
Bellwether Design Build Collective
05.2020 - Current
- Offer comprehensive and personalized residential remodel services, including design, architecture, and construction.
- Consult with customers to assess needs and propose optimal home renovation solutions.
- Create and present proposals for client renovation projects, which include a comprehensive Scope of Work, timeline, and fixed price budget.
- Established process for partnering with individual entities in the architecture, design, and construction arena on projects.
- Serve as homeowner/contractor liaison; oversee all project communication and overall budget; manage homeowner/contractor expectations to ensure project success.
- Project gross revenue realized since company inception: $3.1m.
Sales Manager
Decorative Materials, LTD
06.2024 - 11.2024
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Attended industry events and conventions to expain sales opportunities.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Project Developer
Factor Design Build
01.2019 - 03.2020
- Evaluated clients' needs and preferences, delivering customized design and construction solutions for successful remodeling projects.
- Developed comprehensive scopes of work outlining each step of project timeline.
- Maintained detailed documentation of project progress, facilitating transparent communication with clients and stakeholders.
- Generated new leads by attending networking events and engaging with potential clients through social media platforms.
- Implemented CRM systems to effectively track leads, conversions, sales data, and customer interactions throughout entire sales cycle.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Realized $2.8m in gross revenue for design and construction services.
Surfaces Sales Manager
Boffi SpA
01.2017 - 05.2019
- Enhanced company's visibility within the A+D community through effective marketing strategies and targeted outreach efforts.
- Generated new leads through networking, participation, and sponsorship at industry events.
- Optimized sales pipeline efficiency to prioritize high-potential prospects.
- Delivered exceptional customer service by promptly addressing inquiries or concerns related to architectural products or services.
- Assisted clients in selecting appropriate materials and products for their specific design requirements.
- Created and managed social media presence and related content, resulting in quality engagement and new customer leads.
- Managed samples library and technical education for four Italian surface product lines.
Director of Business Development
Rifugio Modern
06.2017 - 01.2019
- Developed marketing and strategic sales plan for a new design showroom entering the luxury Colorado kitchen, bath, and furnishings market.
- Identified and pursued valuable business opportunities and partnerships to increase brand visibility among both trade prospects and end-users.
- Conducted weekly presentations on Rifugio product lines with client prospects; conducted routine support for existing clients who purchased our product.
- Initiated use of a new CRM tool for client management, lead tracking, revenue forecasting, and marketing automation.
- Developed new business by forging partnerships with key clients and organizations, including NKBA, Denver Design Week, and Month of Modern.
Director of Business Development
Modern In Denver
12.2016 - 05.2017
- Restructured media advertising program for a 10-year-old design publication to include new media ad packages, formats, and digital offerings for new and existing clients.
- Consulted with clients in the development of their advertising campaigns for our publication to support overall client marketing objectives.
- Consistently exceeded quotas through penetration of new accounts.
- Implemented creative activation strategies to maximize sponsor exposure during MID events.
Sales Manager
Luxe Interiors + Design
01.2015 - 12.2016
- Primary focus: print and digital advertising sales for a national high-end luxury design publication.
- Creatively initiated new business relationships by networking, prospecting, and cold calling.
- Designed and implemented a new program that supported community development and lead sharing among design professionals.
- Planned and executed over 25 unique client events.
- Created and presented marketing workshops for the design industry, addressing branding, PR/media, audience development, social media, print/digital collateral, sponsorships, and networking.
Marketing Strategist
Layer Cake Creative
01.2013 - 01.2015
- Enhanced brand recognition by developing and executing strategic marketing campaigns.
- Collaborated with cross-functional teams to create consistent messaging across all marketing channels for stronger brand identity within the A/D/E arena.
- Conducted thorough market research to identify new business opportunities and areas for growth.
- Wrote and reviewed press releases; analyzed social media channel performance.
- Managed multiple concurrent proposal projects, ensuring timely submission of high-quality documents for large-scale commercial projects.
Vice President and Publisher
Cambium Learning
08.2010 - 01.2013
- Leveraged marketing and product management expertise to lead a business unit specializing in K-12 educational products with average annual revenue of $20m.
- Managed a diverse team of editors, designers, writers, and marketers for successful project completion.
- Developed and implemented strategic publishing plan for all new and existing products, including underperforming categories.
- Negotiated author agreements including royalty and advances, copyright ownership, development schedule, and budget.
- Performed market feasibility of new products through focus groups, consumer reviews, and competitive analyses.
Director of Product Marketing
Cambium Learning
03.2006 - 04.2010
- Directed all product development from manuscript phase to finished product, including editorial, design, production, marketing, technology, purchasing, sales, and distribution.
- Conducted market analyses to support publication of new products.
- Created the brand architecture and strategy for a series of major product lines.
- Directly responsible for the development of all marketing collateral and training of sales executives in usage of these materials.
Education
Master - Community Counseling Psychology
University of Cincinnati
Master - School Counseling Psychology
University of Cincinnati
Bachelor - Psychology
Hanover College
Skills
- Performance Management
- Sales Leadership
- Vendor Relationship Management
- Business Forecasting
- Strategic Account Development
- Client Relationship Management
- Entrepreneurial Personality
- Motivated Problem-Solver
- Consultative Selling
Timeline
Sales Manager
Decorative Materials, LTD
06.2024 - 11.2024
Owner and Founder
Bellwether Design Build Collective
05.2020 - Current
Project Developer
Factor Design Build
01.2019 - 03.2020
Director of Business Development
Rifugio Modern
06.2017 - 01.2019
Surfaces Sales Manager
Boffi SpA
01.2017 - 05.2019
Director of Business Development
Modern In Denver
12.2016 - 05.2017
Sales Manager
Luxe Interiors + Design
01.2015 - 12.2016
Marketing Strategist
Layer Cake Creative
01.2013 - 01.2015
Vice President and Publisher
Cambium Learning
08.2010 - 01.2013
Director of Product Marketing
Cambium Learning
03.2006 - 04.2010
Master - School Counseling Psychology
University of Cincinnati
Bachelor - Psychology
Hanover College
Master - Community Counseling Psychology
University of Cincinnati
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