Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Holden Walters

Denver

Summary

Dynamic Client Service Manager with a proven track record, adept in programmatic media strategy and data analysis. Expertly managed $10M accounts, delivering actionable insights and resolving challenges proactively. Skilled in SQL and account management, fostering strong client relationships while ensuring campaign success and exceeding KPIs.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Client Service Manager

AI Digital
Denver
10.2024 - Current
  • Managing multiple large-scale accounts ($10M yearly budgets) efficiently, ensuring timely deliverables, and clear communication.
  • Collaborate with internal teams (Ad Operations, Sales, Planning) to align projects with client expectations.
  • Present campaign insights concisely, making data actionable.
  • Staying proficient in digital ad platforms (DV360, META, Google Ads), and adapting quickly to new tools and programmatic media trends.
  • Identify and resolve campaign challenges proactively.

Account Planner

AI Digital
Denver
02.2024 - 10.2024
  • Ensured successful campaign launches for clients across all programmatic tactics, with budgets totaling over $2M.
  • Reviewed and analyzed reports, ensuring accurate data.
  • Troubleshooted any client issues with active campaigns and efficiently resolving problems to make sure all KPIs were met

Integrated Sales Planner

Audacy Inc.
Mission
04.2022 - 01.2023
  • Created digital marketing plans for clients through qualitative and quantitative data analysis involving digital audio, SEM, SEO, OTT, Amazon DSP, social media, and email campaigns
  • Planned and pitched strategies to clients across Audacy’s markets in Kansas City, St
  • Louis, and Wichita, with annual budgets exceeding $100,000
  • Provided pre-sales operational support for account executives, including education on digital marketing products and services

Marketing Strategist

Byers Creative
Tulsa
10.2021 - 04.2022
  • Planned strategic marketing campaigns, executed programmatic and social media buys, and managed projects across several accounts to ensure its proper completion
  • Served as the primary person of contact for assigned client accounts, coordinating with internal teams as well as outside vendors/contractors
  • Proposed client retainer agreements and consistently monitored billable hours

Education

Google Data Analytics Professional Certificate -

09.2023

Bachelor of Science - Business Administration, Marketing

University of Tulsa
Tulsa, OK
05.2021

Skills

  • SQL
  • R
  • Tableau
  • Data Cleaning
  • Account Management
  • CRM (Salesforce)
  • Zendesk
  • Asana
  • Programmatic Media Strategy
  • DSP
  • SEM
  • SEO
  • Data Analysis
  • Ecommerce
  • Media Planning
  • Media Buying

Certification

Google Data Analytics Professional Certificate, 09/23

Timeline

Client Service Manager

AI Digital
10.2024 - Current

Account Planner

AI Digital
02.2024 - 10.2024

Integrated Sales Planner

Audacy Inc.
04.2022 - 01.2023

Marketing Strategist

Byers Creative
10.2021 - 04.2022

Google Data Analytics Professional Certificate -

Bachelor of Science - Business Administration, Marketing

University of Tulsa
Holden Walters