Hector "Adrian" Anaya
Broomfield
Summary
On the Business Development team @ Yes Energy, I help connect utility-scale IPPs, traders, and utilities with short and long-term power analytics solutions. Yes Energy provides real-time, historical and forward looking market analytics via UI tools or data pipelines, including LMP analysis, congestion analytics, SCED modeling, interconnection queue monitoring, gas and power forecasts and more. From Mexico, to Texas, and now Boulder, CO. Love to snowboard and training BJJ.
Overview
6
6
years of professional experience
Work History
Senior Business Development Representative
Yes Energy
09.2025 - Current
- As a Business Development Representative at Yes Energy, I generate qualified pipeline by connecting power market participants with the data and intelligence they need to make commercial and operational decisions.
- I manage a 70/30 outbound-to-inbound motion, with responsibility for prospecting, qualifying leads, running early discovery, uncovering business pain points, and partnering with Account Executives to move opportunities into active pipeline.
- Fully ramped and nearing one year in role, I have generated more than $10M in qualified ARR pipeline year to date.
- Led adoption and enablement of the newly acquired Nooks platform, helping increase outbound activity by 30% from Q4 to Q1.
- Focus on the physical operator segment, partnering with developers, IPPs, and asset managers to position forecasting and modeling solutions that support development, siting, and asset strategy decisions.
Business Development Executive
Ascend Analytics
12.2023 - Current
- Manage a pipeline of 170+ existing accounts and new business opportunities, handling inquiries and delivering accurate information for Ascend Analytics cutting-edge SaaS solution.
- Oversee order processing to ensure timely and accurate fulfillment.
- Lead sales efforts by preparing quotes, proposals, and contracts.
- Analyze sales performance data to drive strategic decisions.
- Collaborate with marketing, finance, and operations teams to enhance efficiency.
- Contributed to exceeding our department’s $800,000 annual quota.
- Closed 3-4 deals per quarter, averaging $70,000-$90,000 per deal.
Account Manager
Friesens Corporation
10.2021 - 06.2023
- Managed 22 accounts, achieving a 90% contract retention rate year-over-year.
- Trained yearbook teams on design and deadline management.
- Developed and negotiated quotes for school districts in the DFW area.
- Increased productivity by 20% through cross-functional collaboration.
- Expanded territory reach through regional travel and business development.
- Closed $300,000 of new business in the Dallas-Fort Worth metroplex.
Senior Loan Officer
Caliber Home Loans
11.2019 - 10.2021
- Assisted homeowners in refinancing and achieving financial goals throughout the sales cycle.
- Closed an average of 5-10 loans per month, with an average loan value of $375K.
- Provided expert guidance on various loan types tailored to clients’ financial situations.
- Conducted detailed loan file reviews to ensure compliance with industry standards.
- Built a strong referral network through exceptional customer service.
Education
Bachelor of Arts - Advertising
Texas Tech University
01-2018
Skills
- Account Management
- Outbound/Inbound Sales
- Prospecting/Negotiating/Closing
- Teamwork
- CRM Software (Salesforce & HubSpot)
- Finance
- Communications
- MS Office Suite
- Adobe Creative Suite
- Leadership
LANGUAGES
Fluent in English and Spanish (Written and Verbal)
Timeline
Senior Business Development Representative
Yes Energy
09.2025 - Current
Business Development Executive
Ascend Analytics
12.2023 - Current
Account Manager
Friesens Corporation
10.2021 - 06.2023
Senior Loan Officer
Caliber Home Loans
11.2019 - 10.2021
Bachelor of Arts - Advertising
Texas Tech University