Greg Stone
Denver
Summary
Experienced sales leader with a proven track record at BFG Supply, driving revenue growth of $70 million across multiple market segments including distribution and manufacturing. Held a leadership role during a period of significant investment, including market expansion and acquisitions. Seasoned industry veteran with more than 25 years of experience spanning multiple roles and regions.
Overview
13
13
years of professional experience
Work History
VP of Sales
BFG Supply
09.2021 - Current
- Developed strategic sales plans to increase market share and drive revenue growth across three customer segments: controlled environment agriculture, commercial growing, greenhouse construction and manufacturing. Increased revenue by approximately $70 mil across all three segments.
- Created a national account program to unite multiple sales teams under one cohesive strategy to selective customers.
- Assisted the eCommerce team in identifying new growth opportunities within a challenging and rapidly evolving industry.
- Established key performance indicators to monitor team performance and ensure accountability.
- Opened up new territories and identified the unique market dynamics needed to have success. Increasing revenue by approximately $35 million.
- Implemented training programs that improved sales team efficiency and product knowledge.
- Cultivated relationships with major clients and vendors, enhancing loyalty and repeat business opportunities.
- Collaborated with marketing to align campaigns with sales objectives, maximizing lead generation efforts.
Western Regional Sales Manager
BFG Supply
08.2015 - 09.2021
- Led regional sales initiatives, driving growth and market presence across Western territories increasing revenue approximately $13 million.
- Led territory expansion efforts by conducting research into untapped markets opening up new revenue streams of approximately $7 million.
- Introduced cross selling techniques among the sales team to focus on higher margin more technical sales.
- Developed strategic relationships with key accounts, enhancing customer loyalty and retention efforts.
- Analyzed market trends to identify new business opportunities, informing sales strategies and product offerings.
- Collaborated with marketing to design promotional campaigns tailored to regional customer preferences.
Sales Representative
Tessman Seed
12.2012 - 04.2015
- Opened up a new sales market for a turf and landscape focused distributor in the midwest with commerical growers. Grew sales approximate $3 million.
- Expanded customer base through cold calling, networking, and relationship building.
- Managed inventory levels and ensured timely delivery of products to clients.
- Generated additional sales opportunities with upselling and cross-selling techniques.
Education
Bachelor of Science - Recreation Management- School of Forestry
The University of Montana
Missoula, MT05-2004
Skills
- Problem-solving strategist
- Effective cross-departmental communication
- Diverse regional and role experience
- Process optimization expertise
Awards
2021 BFG Presidential Award Winner
2022 GPN Magazine 40 under 40 Recipient
Timeline
VP of Sales
BFG Supply
09.2021 - Current
Western Regional Sales Manager
BFG Supply
08.2015 - 09.2021
Sales Representative
Tessman Seed
12.2012 - 04.2015
Bachelor of Science - Recreation Management- School of Forestry
The University of Montana