Gonzalo Zuniga Asmar
Cartagena - Bolivar
Summary
Focused experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management. Accomplished marketing manager with proven success in driving innovation and early adoption of emerging technologies and platforms. Expert in managing relationships with high-profile clients and translating marketing and social media needs into results-driven strategies.
Proactive and achievement-oriented digital marketing manager bringing 10 years of marketing and leadership experience with special emphasis helping restaurants clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
17
17
years of professional experience
Work History
Marketing Manager Director
Legend Fest
02.2020 - Current
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Analyzed sales and marketing data for improved strategies.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Managed sales promotions and marketing strategies on major social media sites.
- Evaluated market data to develop and create business strategies and marketing plans.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Directed sales and marketing management staff in successful use and development of business plans and strategies.
- Managed accounts to retain existing relationships and grow share of business.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Communicated product quality and market comparisons by creating sales presentations.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
General Manager Administration
One Hundred Colombia Magazine
01.2018 - 01.2020
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Developed and implemented strategies to increase sales and profitability.
- Developed and maintained relationships with customers and suppliers through account development.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
- Assisted in recruiting, hiring and training of team members.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Mitigated business risks by working closely with staff members and assessing performance.
Commercial Coordinator for Magazines
El Universal Newspaper
01.2007 - 12.2017
- Scheduled project deadlines and monitored progress.
- Presented proposals to supervisors covering all aspects of projects.
- Entered commercial data into [Software].
- Sent invoices to clients and followed up about payments.
- Trained new staff on job duties, company policies, and safety procedures for rapid onboarding.
- Developed and implemented strategies to improve team productivity and efficiency.
- Evaluated team performance and provided feedback on areas requiring improvement.
- Maintained established levels of goods based on sales forecasts and demand to fulfill orders on time.
Publicity Manager
EPA Cartagena
01.2014 - 12.2014
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Developed and promoted corporate brand, images and identity to media and public.
- Cultivated strong corporate image and identity with clear branding.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Collaborated with other departments to develop integrated branding and public relations strategies.
Education
Certificate From Google - Google Digital Marketing & E-commerce
Coursera
11.2023
Ph.D. - Advertising
Jorge Tadeo Lozano
Bogota07.2006
High School Diploma -
Montesorri School
Cartagena12.2000
Skills
- Paid Searches
- Calculating ROI
- Digital Marketing
- Marketing Strategies
- Account Management
- Customer Engagement Strategies
- Sales Planning
- Digital Content Management
- Business Management and Development
- Administering Social Media Accounts
- Digital Support
- Campaign Optimization
- Social Media Best Practices
- Digital Communications
- Client Meetings
- Online Content Development
- Microsoft Excel
- Social Media Platforms
- Digital Graphics
- Return on Investment
- Social Perceptiveness
- Creative Idea Development
Timeline
Marketing Manager Director
Legend Fest
02.2020 - Current
General Manager Administration
One Hundred Colombia Magazine
01.2018 - 01.2020
Publicity Manager
EPA Cartagena
01.2014 - 12.2014
Commercial Coordinator for Magazines
El Universal Newspaper
01.2007 - 12.2017
Certificate From Google - Google Digital Marketing & E-commerce
Coursera
Ph.D. - Advertising
Jorge Tadeo Lozano
High School Diploma -
Montesorri School
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