Gina Marcela Sánchez Barbosa
Industrial Engineer
Summary
Adept at establishing and executing targeted analyst relations and market intelligence strategies with over 15 years of experience in the Information and Communications Technologies industry. Her tenure at Frost & Sullivan, marked by strategic project management for high-level telecommunications companies, showcases her data-driven approach and exceptional communication skills, driving client satisfaction and fostering impactful industry relationships.
Overview
20
20
years of professional experience
Work History
Analyst Relations Lead, Tech and Evaluations LATAM
AWS
06.2022 - Current
- Execute on analyst relations program to ensure proactive and results-oriented communication with all analysts who cover AWS products and services in Latin America. This includes deepening AWS relationship with key analysts from top firms who influence Latin American companies buying decisions.
- Manage vendor evaluations to secure positive placement of AWS services in the most important analyst reports for Latin America, including IDC Market Perspectives, ISG Provider Lens and Frost & Sullivan Radars.
- Build and leverage ongoing relationships with key industry analysts to providing strategic AR guidance to business leaders. This includes delivering business insights to internal LATAM stakeholders leveraging global market intelligence and local analyst assets.
- Cultivate analysts who can serve as positive media references, as well as leverage analysts for pro-AWS communications through reprints, sponsored whitepapers, speaking engagements, and webinars.
Industry Principal, Network Services Practice
Frost & Sullivan
01.2020 - 05.2022
- Responsible for the management of market intelligence studies and strategic consulting projects, supporting global and regional telecom service providers and value chain participants growth strategies.
- Established a strong reputation as a trusted advisor among key stakeholders due to consistent delivery of actionable market and tech analysis for informed decision-making.
- Mentored junior analysts to develop skills, enhance productivity, and contribute positively to the team dynamic.
- Enhanced client satisfaction with timely delivery of high-quality reports, addressing their specific business needs.
- Brand Ambassador: Public speaker at world-class industry events.
Senior Consultant, Digital Transformation
Frost & Sullivan
04.2016 - 12.2019
- Streamlined project management processes, improving efficiency and guaranteeing timely execution of projects.
- Provided tailored consulting services through comprehensive research and delivery of key, strategic insights.
- Built strong relationships with clients through consistent communication and proactive problem-solving efforts.
Industry Analyst, ICT
Frost & Sullivan
01.2013 - 03.2016
- Identified emerging industry trends through extensive research, resulting in more accurate forecasting for clients.
- Generated actionable insights by synthesizing complex information from various sources, including market reports and financial statements.
- Participated in industry conferences and events, expanding professional network and staying up-to-date on latest market trends and technologies.
Research Analyst, ICT
Frost & Sullivan
01.2007 - 12.2012
- Analyzed large volume of data to identify patterns, trends and correlations.
- Conducted in-depth qualitative and quantitative research to identify trends and generate insights.
- Stayed up-to-date with industry developments through regular participation in conferences and workshops, ensuring relevance of research outputs.
- Supported senior management in making informed decisions by delivering timely and accurate research findings.
Marketing Professional
Aranda Software Corporation
04.2004 - 12.2006
- Created compelling content for various marketing channels, enhancing brand image and attracting new customers.
- Managed company blog to regularly publish relevant articles and industry news, positioning brand as authority in its niche market.
- Increased brand awareness by implementing targeted marketing campaigns in IT expert media outlets.
- Coordinated successful trade show events, generating valuable leads and fostering business relationships.
Education
Marketing Specialist - Marketing
Los Andes University
Bogota, Colombia 05.2001 -
Bachelor of Science - Industrial Engineering
Los Andes University
Bogota, Colombia 05.2001 -
Skills
Data-driven
Timeline
Analyst Relations Lead, Tech and Evaluations LATAM
AWS
06.2022 - Current
Industry Principal, Network Services Practice
Frost & Sullivan
01.2020 - 05.2022
Senior Consultant, Digital Transformation
Frost & Sullivan
04.2016 - 12.2019
Industry Analyst, ICT
Frost & Sullivan
01.2013 - 03.2016
Research Analyst, ICT
Frost & Sullivan
01.2007 - 12.2012
Marketing Professional
Aranda Software Corporation
04.2004 - 12.2006
Marketing Specialist - Marketing
Los Andes University
05.2001 -
Bachelor of Science - Industrial Engineering
Los Andes University
05.2001 -
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