Luis Gerardo Cervantes Cohen Luviano

Led People Operations for a 100% remote workforce of over 400 employees, aligning HR strategies across four countries in LATAM, with a primary focus on Mexico, Colombia, and the United States.

• Conducted comprehensive reviews of 11 operational pods within the first 3 months. Identified and swiftly resolved blockers, leading to a notable 20% increase in productivity and a 15% reduction in operational bottlenecks within these pods
• Achieved significant milestones within the first month, restructuring the HR team and conducting a comprehensive validation and alignment of roles, positions, and compensations.
• Achieved a 78% retention rate for new hires over a 3-month period, a significant improvement from the previous 22%.
• Restructured the hiring strategy with our partner in Colombia (Michael Page), resulting in a 20% reduction in workforce-related costs by optimizing social security, contributions, and occupational risk management.
• Led a seamless transition of 20% of the team to contractors under a direct hiring scheme, ensuring a flawless process with zero risks and errors in labor contingency management.

Established and institutionalized People Ops functions, creating and managing the LATAM hub (Colombia, Mexico, Peru, Argentina, and Brazil), reporting to the Headquarters in Los Angeles, California.

• Played a pivotal role in Camino Financial's growth journey, transitioning from a Stage 1 startup with 35 employees to leading the acquisition of the company by a prominent investment firm, ultimately scaling the workforce to 375 employees.
• Successfully implemented an HR Shared Services model, reducing operational costs by 25% across the merged Fintech organization.
• Reduced annual benefits costs by 3%-5% while enhancing programs through the implementation of the Total Rewards Plan.
• Conceptualized and introduced the company's compensation philosophy across five countries.
• Elevated engagement scores by 32% within six months.
• Enhanced eNPS by 30%, decreased turnover by 2.5%, and streamlined HR processes through automation and self-service options.
• Contributed to securing additional funding by showcasing the company's commitment to HR Ops, aligning with investor interests.
• Facilitated successful onboarding of key talent post-investment, achieving a 30% reduction in time-to-productivity through strategic orientation and integration programs.

• Led a high-performing HR Business Partners Squad during the launch of "Credit Cards and Payments," achieving 98% compliance with legal standards. Strategically targeted key employee groups, boosting the Credit Cards and Payments squad's market share by 8%.

• Single-handedly maintained optimal staff levels across 6 business units by proactively tracking vacancies and initiating targeted recruitment efforts, achieving a 25% reduction in time-to-fill key positions.
• Streamlined HR operations, assembling a highly skilled team that excelled in handling operational issues
• Forged successful partnerships with 2 major Banks in Mexico and organized and maintained a complex database of over 750 sales associates, enhancing the national talent acquisition campaign.

• Developed and executed life and career plans, implemented internal mobility programs, and utilized 9-box replacement charts for succession planning and identified and addressed training needs, executing targeted programs, including those from Totalplay University. Successfully implemented executive career plans, resulting in the development of solid managers and directors.

Started as an intern and progressed to HR Office Manager, demonstrating substantial career growth.

• Collaborated with People Ops Business from Cricket Mobile, Metro PCS, and Boost Mobile Telephone.
• Engaged in Recruiting and Learning Processes Redesign across 34 stores in Laredo, Houston, Austin, El Paso,and Amarillo, Texas.
• Optimized work processes, resulting in a significant 20% increase in overall operational e iciency.