Geoff Tanner
Greenwood Village
Summary
Dynamic executive with a proven track record at Simply Good Foods Co, driving significant revenue growth and enhancing brand value. Expert in strategic planning and digital marketing, I foster innovation and customer relationships, achieving remarkable results such as a $1 billion sales milestone. Committed to building agile teams that deliver exceptional performance.
Overview
29
29
years of professional experience
Work History
President and CEO
Simply Good Foods Co
04.2023 - 02.2026
- Delivered X% sales growth and Y% EBITDA growth. Grew 75% of the portfolio double digits.
- Grew Quest from $750m to $1 billion in sales behind platform innovation, marketing and new points of distribution / channels.
- Acquired Only What You Need (OWYN) brand for $300 million to expand presence in plant / clean space. Grew the business 30% since acquisition.
- Delivered $30m (4% COGS) of annual productivity through procurement, value engineering and operational efficiency.
- Major distribution expansion behind dedicated Retail Team, expansion of Away-from Home business, Club expansion and dedicated merchandising at key accounts including Wal Mart.
- Accelerated Digital Sales (eCommerce, DTC and Social Commerce) by 30% to $450m.
- Built an agile organization and culture that increased accountability and reduced time to market for new product launches, productivity and other major initiatives.
- Improved Gallup Engagement score from 48th to 68th percentile.
- Led Board engagement, investor meetings, quarterly earnings calls and other stakeholders.
- $1.5b Publicly Traded, Nutritional Snacking Company
Chief Commercial & Marketing Officer
J M Smucker Company
01.2016 - 01.2023
- Led successful company-wide transformation that delivered MSD organic sales and profit growth, 80% of the portfolio growing market share, and significant stock appreciation.
- 2022 Voted by Fast Company as one of the top 10 most innovative brand building companies.
- Restructured sales organization, elevated relationships at top accounts, expanded direct sales coverage and implemented full P&L management to enhance profitability.
- Transformed eCommerce model, delivering industry leading sales (+11%, $800M) while increasing channel margins.
- Developed multi-year Net Revenue Plans for top brands; delivered HSD margin expansion across the portfolio. Led ~ $1.5 billion of strategic & commodity-based pricing actions.
- Transformed Marketing Model. New campaigns across 12 brands. Built digital-centric, data-powered digital marketing model.
- Example campaign: +8 billion views on Tik Tok / Top 10 for 2021.
- Reduced non-working marketing costs by $60 million.
- Launched new products totaling +$300M.
- As part of M&A XXX, identified and helped lead divestitures of non-strategic parts of the portfolio.
Vice President Marketing / General Manager
Big Heart Pet Brands
01.2013 - 01.2016
- P&L responsibility for the $2.5 billion pet portfolio reporting to CEO.
- Responsible for all aspects of brand strategy and execution, innovation, category and customer management XX.
- Launched $75m new brand and several successful $50m+ platform innovations.
- Delivered MSD sales, share and profit growth for successive years.
- Led strategic exit to the J.M. Smucker Co for $6 billion.
- Led the integration of the business including identifying and delivering $200M of synergies.
- Private Equity (KKR) owned spin out from Del Monte Foods
Vice President, Innovation
Del Monte Foods
01.2003 - 01.2013
- Responsible for leading new products from insight and concept, through development, manufacturing, and launch.
- Over 4 years, increased sales from new products from <1% to 15% of net sales in the top tier of the CPG industry.
Director, Marketing
Starkist Seafood
01.2006 - 01.2008
- Led turnaround and divestiture of the $500 million Starkist brand.
- The business had struggled with a broken business model, multi-year topline losses, and unprecedented raw material cost inflation.
- Recovered $100 million of cost through multiple successive pricing actions, productivity and cost management.
Strategy Consultant
CAP GEMINI ERNST & YOUNG STRATEGY CONSULTING
01.1997 - 01.2001
- Financial modeling / Mergers & Acquisitions / Pricing Analytics.
- Focus on oil, gas and electricity sectors across New Zealand, Australia, Africa, Middle East, and S.E. Asia.
Education
Master of Business & Administration -
DUKE University
Durham, NC01.2003
Bachelor of Political Science -
VICTORIA University
New Zealand01.1996
Bachelor of Commerce -
VICTORIA University
New Zealand01.1996
Boards
· Board Member: Johnsonville Meat LLC / $2b privately held
· Board Member: Boys and Girls Club, Denver
Awards
- Fast Company: World’s most Innovative Companies
- Nielson Breakthrough Innovation Winner 2011, 2012, 2014
- San Francisco “40 Under 40, 2010
Lectures
- Duke University, Since 2005
- University of Colorado Boulder
References
- Dave West, Vice Chairman Simply Good Foods, Partner, Centerview Capital, Former CEO, Big Heart Pet Brands & The Hershey Co.
- Clayt Daley, Board Member, Simply Good Foods, Co, Former CFO, Proctor and Gamble
- Mark Smucker, President & CEO, J M Smucker Co.
Timeline
President and CEO
Simply Good Foods Co
04.2023 - 02.2026
Chief Commercial & Marketing Officer
J M Smucker Company
01.2016 - 01.2023
Vice President Marketing / General Manager
Big Heart Pet Brands
01.2013 - 01.2016
Director, Marketing
Starkist Seafood
01.2006 - 01.2008
Vice President, Innovation
Del Monte Foods
01.2003 - 01.2013
Strategy Consultant
CAP GEMINI ERNST & YOUNG STRATEGY CONSULTING
01.1997 - 01.2001
Master of Business & Administration -
DUKE University
Bachelor of Political Science -
VICTORIA University
Bachelor of Commerce -
VICTORIA University