Gabriela Narvaez
Marketing
Bogotá
Summary
Results-driven Marketing Specialist with three years of experience leading campaigns for audiences of over 14,000 employees. Skilled in project management, vendor coordination, and budget oversight, aligning strategies with objectives. Combines creativity and data analytics to leverage KPI analysis and AI-driven content, enhancing engagement and performance.
Overview
3
3
years of professional experience
Work History
Experience and Engagement Analyst II
Teleperformance
Bogota
04.2023 - Current
- Directed planning and execution of campaigns and engagement initiatives for over 14,000 employees.
- Analyzed KPIs and performance metrics to inform decisions and enhance campaign effectiveness.
- Managed budgets and resources for events and campaigns, ensuring cost-effectiveness and impactful outcomes.
- Coordinated vendors and cross-functional teams for timely delivery and quality execution of campaigns.
- Created content briefs and key visuals to support internal communication strategies.
- Automated reporting processes in Excel, boosting efficiency and improving data visibility.
Training and Development Analyst
Teleperformance
Bogota
05.2021 - 11.2021
- Tracked KPIs and performance metrics to evaluate training effectiveness and identify improvement areas.
- Executed training programs to meet specific business and performance objectives.
- Managed databases and reports in Excel to support data-driven decision-making.
Education
Specialization - AI-Powered Design And Creativity
03-2026
- Focus on digital design and AI-driven experiences.
BBA - Marketing
03-2022
Skills
- Data analysis
- KPI reporting
- Campaign management
- Marketing strategy
- Budget management
- Content creation
- User engagement
- Stakeholder engagement
Languages
English
Upper Intermediate (B2)
B2
Spanish
Native
Native
Timeline
Experience and Engagement Analyst II - Teleperformance
04.2023 - Current
Training and Development Analyst - Teleperformance
05.2021 - 11.2021
Universidad Jorge Tadeo Lozano - Specialization, AI-Powered Design And Creativity
Universidad Jorge Tadeo Lozano - BBA, Marketing