Summary
Overview
Work History
Education
Skills
Personal Information
Certification
Timeline
Hi, I’m

Gabriel Cantillo

Paid Social Manager | E-commerce Scaling Expert | Photographer/Filmmaker
Santa Marta
Gabriel Cantillo

Summary

I am a performance-driven Paid Social Manager and self-taught marketer with over 6 years of experience scaling e-commerce and DTC brands through Meta Ads and full-funnel growth strategies. My specialty lies in profitably managing and scaling ad accounts with monthly budgets ranging from $15,000 to $100,000 USD, consistently meeting or exceeding ROAS and MER targets across diverse client verticals.

Throughout my career, I’ve led campaigns for agencies and brands alike — owning strategy, creative direction, budget allocation, and reporting — while delivering measurable growth in revenue and advertising efficiency. With deep hands-on experience in Meta Ads, as well as complementary platforms like TikTok Ads and Pinterest Ads, I bring a hybrid strength in both performance marketing and creative optimization thanks to my Photography/Filmmaking & Creative/Ad-creation skills.

Beyond ads, I’ve contributed to e-commerce, branding, and social media growth initiatives, making me a versatile asset for high-performance marketing teams looking to scale profitably and sustainably.

Overview

5
years of professional experience
7
years of post-secondary education
4
Certifications
15

Skills

Work History

Giant Propeller

Paid Social Manager
12.2024 - 03.2025

Job overview

  • As a Paid Social Manager for Giant Propeller, I managed 8+ clients with monthly budgets ranging from $5,000 to $60,000 with each client.
  • From onboarding/auditing a new client to providing comprehensive performance reports to both client and internal teams(that needed feedback to improve performance output coming from creatives and other areas involved in our campaigns), I have managed every single aspect of the Paid Social capabilities for each client, improving their performance in both Paid Social campaigns and also website/e-commerce optimizations to drive up revenue in every single aspect possible.
  • Handling monthly budgets ranging from $5,000 to $60,000 with each client($100K Monthly on AVG)
  • Maintaining(& improving the performance) the ROAS & MER goals set for each client to grow and scale its business at the fastest/most profitable way possible.
  • Implemented multiple advanced Meta Ads account structures and funnel frameworks that directly increased ROAS and reduced CPA across client campaigns, driving significant sales performance improvements.
  • Working with multiple internal teams to coordinate the best output for all Paid Social Campaigns.
  • Implementing and managing paid marketing strategy, budget allocation, and ROI.
  • Campaign targeting, projections/forecasting, launch, optimization, and reporting.
  • Generating comprehensive performance & creative reports for both the client & internal teams.
  • Assisting with pre-campaign and post-campaign requirements.
  • Troubleshooting revenue models and resolving campaign issues.
  • Training and collaborating with peers.
  • Platforms & Media Proficiencies worked-with: Meta Ads, Account/Platform Auditing, Budget & Performance Forecasting, Asana, Slack, Looker Studio, Calendly.

Publicis Global Delivery (Publicis Groupe)

Senior Social Analyst / Account Manager
02.2023 - 12.2024

Job overview

  • My role at Publicis has driven me to successfully plan, manage and deliver results for the Elida Beauty division (Unilever) across the Social Paid Media vertical through the PGD x Zenith UK agencies.
  • Handling large budgets for media campaigns ($400K Monthly on AVG/ $5.000.000+ USD Annually)
  • Managing small groups of coworkers(1-3 people)
  • Implementing and managing paid marketing strategy, budget allocation, and ROI.
  • Developing specific campaigns for high-quality outcomes.
  • Campaign targeting, projections, launch, pacing, optimization, and reporting.
  • Participating in production tasks related to activation.
  • Generating reports on program content and media analytics.
  • Maintaining buys, tracking delivery, and securing make-goods.
  • Assisting with pre-campaign and post-campaign requirements.
  • Troubleshooting revenue models and resolving campaign issues.
  • Handling online advertiser and publisher queries.
  • Training and collaborating with peers.
  • Continuous learning and self-improvement.
  • Platforms & Media Proficiencies worked-with: Meta Ads, TikTok Ads, Pinterest Ads, Tactical Media Plan - Creation, Prisma (Mediaocean) - Financial Bookings, Reconciliations, IO's, etc., LUTHA/Adimo/MikMak, Porter Metrics, Monday.com.

Forager Education

Senior Account Manager
05.2022 - 11.2022

Job overview

  • Unfortunately, I had to retire from this position due to lack of flexible hours in regards to my University, but I had excellent working months with a spectacular organization where I worked.
  • Making hot and cold calls to over 150 British Columbia educational and cultural organizations in Canada (weekly).
  • Managing more than 25 company partners in their connection with the platform (daily monitoring, error correction, creating rapport).
  • Organizing weekly meetings with potential clients to demonstrate the company's service and offerings.
  • Planning monthly marketing grids to start advertising the company through social networks.

Brand Colombia

Senior Digital Trafficker / Media Buyer
02.2022 - 07.2022

Job overview

  • Manage media buys in the agency.
  • Facebook ADS Trafficker for agency clients (5+ clients with monthly investment of at least 1000 USD).
  • Google Ads Trafficker - Visit Santa Marta (campaign creation, execution and optimization).
  • From the first campaign provided optimal and constant results.
  • Reach the proposed conversion goals according to the desired KPIs (ROAS, Conversions).
  • Platforms used: Facebook Ads & Business Suite, Google Ads, HubSpot, ClickUp, Trello.

Startup labs Agency

Digital Trafficker / Media Buyer
01.2021 - 07.2021

Job overview

  • Creation and management of Facebook Ads campaigns.
  • Creation of Digital Marketing Strategies.
  • Business and web configuration of Facebook assets (Business Manager, Pixel, etc).
  • Consultancy of ad strategies to use in each business.
  • Average clients managed per month: 20.
  • Successful development of digital marketing strategies for the clients managed.
  • 98% of the campaigns developed ended up profitable for the clients.
  • Platforms used: Facebook Ads & Business Suite, HubSpot, ClickUp, Trello.

Vibrant Place Colombia (Own-Local Business)

Owner
05.2020 - 04.2021

Job overview

  • Customer service.
  • Accounting.
  • Finance.
  • Business development (Marketing, Sales, Branding, E-Commerce).
  • Shopify store creation and management.
  • Creation and management of Facebook ads strategies and campaigns.
  • Successfully created from scratch to a fully-functioning e-commerce brand.
  • Acquired over 2.000.000 to 4.500.000 monthly sales from 300.000 investment in ads (this values are in COP - Colombian Peso).
  • Overall 99% customers were satisfied with the service offered.
  • Platforms used: Shopify, Facebook Ads, Photoshop, Hootsuite, Zendesk.

Rent Bike Santa Marta (Local Business)

Marketing Director
10.2019 - 01.2021

Job overview

  • Deploying commercial and marketing strategies to improve sales.
  • Managing the development of the agency.
  • Working side by side with all the areas of the agency to improve the end product and provide a top class tour service.
  • Successfully increasing sales 50 to 250% each month.
  • Successfully developing a tour offering which delivered 5 star reviews with no complaints.
  • Increased the inflow of customers by 97%.

Education

Ateneo Técnico Comercial

Bachelor
01.2015 - 12.2015

University Overview

Universidad Autónoma del Caribe

Computer Science Engineering
01.2016 - 12.2017

University Overview

Universidad Del Magdalena
Santa Marta, Colombia

Bachelor’s Degree in International Business from Business And Economics
08.2018 - Current

University Overview

Skills

Sales

Personal Information

Personal Information
Date of Birth: 07/01/00

Certification

Certified Media Buying Professional in Meta Ads (Blueprint)

Timeline

Paid Social Manager
Giant Propeller
12.2024 - 03.2025
Senior Social Analyst / Account Manager
Publicis Global Delivery (Publicis Groupe)
02.2023 - 12.2024
Senior Account Manager
Forager Education
05.2022 - 11.2022
Senior Digital Trafficker / Media Buyer
Brand Colombia
02.2022 - 07.2022
Digital Trafficker / Media Buyer
Startup labs Agency
01.2021 - 07.2021
Owner
Vibrant Place Colombia (Own-Local Business)
05.2020 - 04.2021
Marketing Director
Rent Bike Santa Marta (Local Business)
10.2019 - 01.2021
Universidad Del Magdalena
Bachelor’s Degree in International Business from Business And Economics
08.2018 - Current
Universidad Autónoma del Caribe
Computer Science Engineering
01.2016 - 12.2017
Ateneo Técnico Comercial
Bachelor
01.2015 - 12.2015

Similar Profiles

CREATE PROFILE
Gabriel CantilloPaid Social Manager | E-commerce Scaling Expert | Photographer/Filmmaker