Friday Odey

Lead enterprise-level IT initiatives with a focus on end-to-end project planning, execution, and delivery across systems, networks, and software deployments. Skilled in simplifying complex workflows using advanced project management tools to drive alignment, transparency, and timely task completion across cross-functional teams. Proven ability to manage the full project lifecycle—from requirements gathering and solution design to implementation and post-launch optimization—while effectively overseeing budgets, resources, and timelines. Adept at translating technical needs into actionable strategies that ensure efficient, high-quality outcomes aligned with business objectives.

• Led $5M+ enterprise digital transformation initiatives across Salesforce (CRM), Veeva (clinical database), NICE inContact (telephony), and Power BI (analytics), driving a 30% boost in data accuracy, streamlined reporting workflows, and enhanced executive decision-making through customized system integrations.
• Directed seamless M&A IT integrations with zero operational downtime by consolidating enterprise platforms and optimizing infrastructure, resulting in a 25% reduction in system-related costs while supporting long-term scalability and strategic synergies across business units.
• Oversaw full quote-to-cash lifecycle optimization, integrating CRM, billing, and financial platforms to automate contract workflows, improve billing precision, and accelerate cash flow—reducing transaction processing time by 20%.
• Championed Agile transformation as a Release Train Engineer (RTE), increasing sprint delivery velocity by 35%, improving cross-functional coordination, and fostering a culture of continuous improvement across geographically distributed development teams.
• Implemented enterprise-grade SMS and ESP platforms to support scalable marketing and service communications, enhancing campaign delivery by 40% while ensuring compliance with regulatory frameworks such as GDPR, HIPAA, and CAN-SPAM.
• Led the organization-wide transition from Universal Analytics to Google Analytics 4 (GA4), coordinating GTM reconfiguration and analytics tagging architecture to maintain 100% tracking continuity, refine KPI measurement, and improve digital attribution capabilities.
• Negotiated and managed vendor relationships across IT infrastructure and SaaS ecosystems, enforcing service-level agreements (SLAs), driving vendor accountability, and securing cost-efficient contracts aligned with business needs.
• Provided advanced analytics leadership using Power BI and Salesforce, developing self-service dashboards and executive-level reports that uncovered operational trends, enabled data-driven strategy execution, and improved visibility into key performance indicators.
• Orchestrated cross-functional IT alignment with business strategy, working directly with C-level stakeholders to define digital transformation goals, set execution roadmaps, and ensure technology investments delivered measurable business outcomes.
• Streamlined global project management practices using advanced PM tools (e.g., Jira, Azure DevOps), improving transparency, stakeholder engagement, and team performance across system deployments, software upgrades, and cloud migrations.

Executed a diverse portfolio of high-impact IT and digital marketing initiatives, with deep expertise in comprehensive project planning, execution, and lifecycle management. Streamlined complex project plans using advanced project management tools to ensure clear communication, stakeholder alignment, and efficient task execution. Directed large-scale deployments of systems, networks, and software solutions—overseeing all phases from architecture and development through implementation and go-live. Defined detailed technical requirements and deployment strategies while managing deliverables, budgets, and timelines to ensure successful, on-time, and on-budget project delivery.

• Delivered 25+ cross-functional technology and marketing projects with a 98% on-time rate, elevating digital customer experience across 10+ enterprise clients by leading end-to-end implementations, stakeholder engagement, and tailored solution delivery.
• Directed IT strategies for $3M+ M&A integration programs, leading technical assessments, system consolidations, and cross-functional coordination to ensure operational continuity and seamless technology transitions during high-impact acquisitions.
• Led ERP transformation and change management initiatives, including productivity tools and system upgrades, reducing legacy system costs by 15% while optimizing user adoption and aligning business processes with modern enterprise platforms.
• Executed enterprise-wide GA4, GTM, and Adobe Analytics implementations, including advanced tracking configuration, event modeling, and dashboard customization to enhance marketing attribution, behavioral analytics, and real-time KPI monitoring.
• Deployed SMS and ESP platforms to enable compliant, automated customer engagement, increasing lead conversion by 32% while ensuring adherence to privacy regulations such as GDPR, CCPA, and HIPAA.
• Provided hands-on leadership for internal IT initiatives, developing release plans, enforcing change control, and enhancing service desk workflows—improving enterprise-wide incident, request, and release management efficiency.
• Directed vendor and consultant engagements, managing project timelines, scope, and deliverables to ensure successful rollouts while maintaining accountability, quality control, and alignment with contractual obligations.
• Created and maintained comprehensive project documentation and training programs, including SOPs, technical guides, and onboarding materials to drive user enablement and reduce adoption and support timelines.
• Applied deep knowledge of quote-to-cash operations, integrating CRM, ERP, and finance systems to streamline contract management, automate invoicing, and improve cash flow visibility across sales and service workflows.
• Utilized advanced PM tools (Jira, Smartsheet, Azure DevOps) to plan initiatives, track KPIs, and report progress to stakeholders—driving project transparency, agile iteration planning, and enterprise-level continuous improvement.

High-performing Project Manager with a strong focus on infrastructure modernization, business process automation, and CRM system deployments. Proven success leading complex, cross-functional initiatives by defining project scope, aligning stakeholder requirements, and proactively mitigating risks. Skilled in resource allocation and team coordination to support internal software development efforts, consistently delivering projects on time and in alignment with strategic organizational objectives.

• Managed $3M+ enterprise CRM and telephony deployments (Salesforce Service Cloud, NICE inContact), achieving 99.9% system uptime, full user adoption within 60 days, and seamless alignment with business operations across multiple departments.
• Led ERP automation using Hyland/OnBase, optimizing business office functions (AP, GL, Procurement, Benefits), reducing accounts payable cycle times by 28%, and enhancing audit readiness, compliance, and reporting across finance operations.
• Directed ERP and quote-to-cash integrations in M&A scenarios, accelerating time-to-revenue by 3 weeks post-acquisition through system alignment, infrastructure consolidation, and automation of contract-to-invoice workflows.
• Created dynamic KPI dashboards in Power BI, enabling executive visibility into key business functions, improving performance tracking, and empowering data-driven decisions across sales, finance, and operations.
• Supervised cross-functional project teams of 15–20 professionals in matrixed environments, improving morale, accountability, and productivity through individualized coaching, mentoring, and strategic workforce planning aligned with enterprise goals.
• Ensured global compliance with SOPs, WI documentation, and IT governance standards, enhancing consistency in project execution, audit readiness, and adherence to enterprise risk management protocols.
• Facilitated UAT, smoke testing, and production validation for enterprise rollouts, reducing defect rates and accelerating deployment cycles while ensuring stakeholder satisfaction and operational continuity.
• Provided program oversight and reporting to executive leadership and steering committees, delivering clear progress updates, performance metrics, risk mitigation strategies, and recommendations for timely decision-making.
• Maximized ERP system value by identifying underused features, gathering user feedback, and proposing innovative solutions to align system capabilities with evolving business requirements.
• Led the end-to-end testing and go-live phases of marketing and analytics tools, including GTM governance, GA4 configuration, and ESP/SMS campaign automation—enabling compliant tracking and advanced attribution across digital channels.

Collaborated with managers and sales teams across 15+ markets to develop and execute marketing strategies aligned with organizational growth objectives. Established performance-driven frameworks and accountability structures to optimize sales execution and drive consistent revenue achievement. Spearheaded strategic market expansion efforts, leveraging data-informed digital marketing initiatives to enhance brand visibility, boost lead generation, and increase market penetration. Demonstrated a strong ability to align marketing execution with broader business goals, delivering measurable results and long-term impact across regions.

• Scaled digital marketing operations across 15 markets, increasing paid search leads by 45% while reducing cost-per-lead (CPL) by 25% through strategic SEM optimization, dynamic campaign management, and geo-targeted performance tracking.
• Transitioned marketing operations in-house from third-party agencies, doubling ROI by leveraging real-time analytics, improving cost control, and enhancing creative agility across paid media, SEO, and CRM functions.
• Directed cross-channel lifecycle marketing strategies, integrating SEO, SEM, CRM, ESP, and retargeting workflows to improve customer segmentation, enhance engagement, and drive measurable uplift in retention and lifetime value.
• Executed high-impact email and SMS campaigns using behavioral triggers and dynamic personalization—boosting engagement rates and reducing customer churn by 18% across multiple customer segments.
• Optimized digital performance using A/B testing, tag management, and closed-loop analytics, enabling data-driven decision-making, refined ad targeting, and continuous improvement in conversion funnel efficiency.
• Maintained and enhanced CRM platforms, improving visibility into the sales pipeline and enabling marketing automation, lead nurturing workflows, and seamless alignment between sales and marketing teams.
• Oversaw full-cycle delivery of digital assets, including campaign landing pages, email creatives, call tracking scripts, and performance dashboards—ensuring consistent brand execution and timely delivery across campaigns.
• Collaborated closely with sales leadership to align marketing initiatives with revenue objectives, developing targeted campaigns that supported lead quality, pipeline acceleration, and customer retention strategies.
• Led the development and management of personalized CRM touchpoints, tailoring outreach based on product affinity, segmentation data, and behavioral insights to drive conversions and maximize marketing ROI.
• Utilized project management tools like JIRA to coordinate deliverables, working with account managers and stakeholders to ensure on-time, high-quality execution of digital campaigns and marketing assets.

Led the development and execution of integrated marketing strategies for a private retailer with over 50 locations, driving brand visibility and customer engagement across diverse markets. Built and managed strategic partnerships with mall operators, merchants, and marketing agencies to amplify outreach and support localized promotions. Collaborated closely with field managers and retail teams to ensure seamless alignment with organizational goals and brand standards. Designed, launched, and evaluated in-store events and promotional programs, using performance metrics to refine strategies and deliver impactful, data-driven outcomes.

• Launched 50+ retail locations across 10+ markets, leading grand openings, local partnerships, signage, PR, and community engagement strategies to ensure high-visibility brand entry and consistent customer turnout.
• Developed regional go-to-market strategies and standardized national marketing procedures, increasing campaign ROI by 22% and driving brand consistency across diverse geographic markets.
• Managed retail event logistics and promotions, coordinating end-to-end planning for signage, in-store materials, community outreach, and high-profile campaigns—including contests, product showcases, and local activations.
• Led collaboration across graphic design, media buying, and merchandising teams, ensuring cohesive brand representation across print, digital, and in-store creative assets.
• Established monthly marketing calendars and field team workflows, introducing process improvements that enhanced execution speed, campaign alignment, and communication between headquarters and retail locations.
• Identified and secured new advertising partnerships, expanding audience reach while optimizing ad spend and maximizing regional media coverage through targeted print, radio, and out-of-home channels.
• Analyzed campaign effectiveness using coupon redemptions and sales trend reports, delivering actionable insights that informed future investment decisions and localized marketing strategies.
• Monitored competitive landscape and market trends, refining messaging to maintain brand differentiation, optimize creative tone, and adjust offers based on regional demand and competitor positioning.
• Directed performance reporting and event evaluations, producing detailed post-campaign and post-event analysis to quantify impact, track foot traffic, and influence ongoing promotional tactics.
• Spearheaded creative direction for promotional initiatives, including layout design, photoshoots, and branded experiences that elevated customer engagement and drove store-level brand affinity.

Collaborated with cross-functional teams—including Quality Assurance, Software Developers, Security experts, and Business Partners—to ensure compliance with established standards, processes, and enterprise best practices. Translated complex business requirements into innovative, scalable solutions by integrating human, data, and technology considerations aligned with organizational goals. Demonstrated advanced proficiency in systems analysis, application design, and enterprise program development, with a strong focus on SAP and other large-scale platforms. Applied deep expertise in data modeling, process optimization, and technical architecture to enhance performance, drive operational efficiency, and maintain regulatory compliance. Skilled in identifying business challenges, leveraging data-driven insights, and designing strategies to achieve measurable improvements and key performance indicators.

· Developed SAP workflows and enhanced systems analysis protocols, ensuring 100% compliance in QA processes and improving overall process reliability and system accountability across enterprise functions.

• Partnered with software developers to build cost-effective digital platforms, leveraging low-investment strategies and API-driven automation to streamline content delivery, reduce manual tasks, and increase operational scalability.
• Led enterprise-level data modeling and process redesign initiatives, improving cross-functional workflow efficiency by 25% through optimized system architecture and integration of scalable technology solutions.
• Conducted end-to-end business requirements gathering, technical documentation, and enterprise system testing, enabling faster enhancement cycles, clear user alignment, and smooth system upgrades.
• Created weekly operational and performance reports for stakeholders, identifying system bottlenecks, recommending workflow improvements, and supporting real-time decision-making with data-backed insights.
• Maintained detailed discrepancy logs and resolved complex data integrity issues, ensuring clean reporting, audit readiness, and improved compliance in both regulatory and operational environments.
• Collaborated with QA, DevOps, security, and business teams to ensure adherence to IT standards, development protocols, and testing frameworks, facilitating seamless integration and deployment processes.
• Translated complex business needs into actionable IT solutions, integrating human, technical, and process elements to deliver scalable, future-proof platforms tailored to both operational and strategic goals.
• Contributed to user adoption through the creation of onboarding and training materials, improving system proficiency, minimizing support requests, and accelerating time-to-value for end users.
• Aligned IT system designs with business KPIs and academic objectives, supporting departmental goal setting and ensuring technology investments directly contributed to mission-critical outcomes.