Hi, I’m
FRANKLIN J. PEREZ
Bogota,Colombia
Summary
Successful Regional Sales Director skillful at establishing strategic approaches, finding new customers and expanding territories to maximize revenue. Specializing in in working with Endovascular Surgeons, Interventional Cardiologists, Interventional Radiologists, Cardiovascular Surgeons and Transplant Surgeons for more than 15 years. Strong ability to identify and build long-term relationships with decision makers and negotiate sales contracts. Outstanding organizational, clinical, and strategic skills with a focus on bringing new products to market. Fluent in Spanish and sensitive to the USA and Global market diversity and generational.
Overview
26
years of professional experience
Work History
MEDTRONIC Cardiovascular & Vascular, CELA CSH & APV ColombiaBogota, Bogota DC
Regional Sales Director
08.2017 - Current
Job overview
- Responsible for development and implementation of strategic sales/marketing plans and forecasting.
- Develop and manage sales and marketing operating budgets.
- Design and implement direct market channel development activities jointly with coordination of sales distribution by establishing sales territories, quotas, and goals for Colombia, Ecuador, Venezuela, Puerto Rico & Caribbean Islands.
- Develop and support sales field action plans for regional managers, sales representatives and clinical specialists, which include: market development programs, professional education training plans and proctor network programs for several cardiovascular therapies.
- Increased Sales overall by 20% per year by maintaining profitable PNL
EDWARDS LIFESCIENCESBogota, Bogota DC
Director
03.2014 - 08.2017
Job overview
- Latin America Sales & Marketing for Transcathater Heart Valves.
- Responsible for development and implementation of strategic sales/marketing plans and forecasting.
- Develop and manage sales and marketing operating budgets.
- Design and implement direct market channel development activities jointly with coordination of sales distribution by establishing sales territories, quotas, and goals for Mexico, Puerto Rico and South America.
- Develop and support sales field action plans for regional managers, sales representatives and clinical specialists which include: market development programs, salesforce.com, Professional education training plans and proctor network programs for Sapien XT.
- Increased Sales by 27% first year, and by 30% second year by maintaining profitable PNL.
- Legal Representative in Colombia during 2016-2017.
MEDTRONIC VASCULAR, Puerto Rico & CaribbeanSan Juan, Puerto Rico
Cardio-Vascular Regional Business Manager
12.2008 - 03.2014
Job overview
- Responsible for managing and developing sales representatives and distributors in Coronary, Peripheral Vascular, Endovascular and Thoracic Surgery markets.
- Develop and support sales strategies that included market development programs for following products: Coronary: Drug eluting stents, bare metal stents, guide catheters, guide wires & thrombectomy devices.
- Peripheral Vascular: Self-expanding stents, balloon expandable stents, chronic occlusion devices, carotid and distal protection devices.
- Endovascular: Abdominal & thoracic endo-grafts for aortic aneurysm repairs.
- Structural Heart: Mechanical, biological aortic, mitral valves & perfusion products.
- TAVI: Trans-catheter aortic valve devices (Corevalve & Melody).
- RDN: Renal Denervation (Ardian).
- Increased Sales by 48% first year, 36% second year, 41%, third year and 40% fourth year.
- Responsible for effectively managing Profit & Loss Statement, coaching Value Base Selling and coaching for performance program.
MEDTRONIC VASCULARNew York, NY
Therapy Development Specialist
10.2007 - 12.2008
Job overview
- Established sales strategy; working with sales representatives and managers to achieve business plans.
- Increased and maintain long-term relationships with key customers and influential surgeons, with specific.
- Developed long-term relationships programs between corporate and fellows during transition into practice.
- Coordinate extended surgical training, dissemination of practice economies information to physician base.
- Work with field sales and corporate to identify and prioritize key fellowships.
- Build reputation of MDT Endovascular Innovations as leader in Endovascular.
- Provide clinical and technical support as well as education to Medtronic customers in area of vascular stent-graft technology.
- Increased referring physicians program by 120%.
CORDIS ENDOVASCULAR-JOHNSON & JOHNSONNew York, NY
Endovascular Sales Representative
01.2007 - 08.2007
Job overview
- Marketing and sales of cardiovascular products: self -expanding stents, balloon expandable stents, PTA balloon, total chronic occlusion catheters for peripheral vascular procedures.
- Launched new Carotid Stenting system at Lenox Hill, NYU and Cornell-NY Hospital.
- Developed and implemented first carotid course in NYC for physicians .
- Negotiated 1 million dollar contract with largest academic centers in Manhattan.
- Successfully completed rigorous 4 weeks Endovascular Training Program which included animal and cadaver lab.
- Established beneficial professional networks and partnerships to gain insight and campaign support resulting in long-term business relationships.
KERBEROS PROXIMALNew York, NY
Cardiovascular Territory Manager
07.2005 - 12.2006
Job overview
- Marketed and sold Rinspiration System (Thrombectomy device, embolic debris removal system and drug delivery system).
- Strategic sales.
- Increased sales from 0 to 1 million dollars in one year.
- Transformed territory from No. 16 performer in sales to No. 3 within one-year period.
- Created and implemented first proctorship program for CV.
POSSIS MEDICALNew York, New York
AngioJet Sales Representative
06.2001 - 06.2005
Job overview
- Developed and implemented strategies to feature product during live cases at Sharma Course and ACE Meeting.
- Marketed and sold AngioJet System (Rheolytic Mechanical Thrombectomy) for Coronary and Peripheral applications.
- Training and managing three clinical specialists.
- Launch and implementation of new Power Pulse System to vascular market.
- Transformed territory from No. 21 performer in sales to No. 6 within two-year period.
- Increased peripheral sales from 100,000 to 500,000 in one year.
- Consistently exceeded annual sales quotas by average of 20% for last two years by initiating system of follow-up with satisfied customers.
- Developed and implemented Vascular Academic Lecture Program at territory level, later on adopted by company for national implementation.
IMPRA/C.R. BARDNew York, New York
Vascular Territory Manager
04.1998 - 06.2001
Job overview
- Marketed and sold Vascular Grafts (ePTFE, Polyester) to Vascular, Cardiovascular, and Transplant Surgeons.
- Transformed territory from No. 42 out of 44 performers in sales to No. 6 within two-year period.
- Achieved 137% of quota during second year.
- Consistently exceeded annual sales quotas by average of 15% for last two years by initiating system of follow-up with satisfied customers.
Education
Xavier University
BA from International Affairs/ Business Administration
Skills
- Business development and planning
- Sales initiatives and techniques
- Key account management
- Managing quotas
- Forecasting
- Expanding territories
- Contract negotiations
- Recruiting and Hiring
- Advertising knowledge
- Profit and loss understanding
- Strategy development
- Operations management
- Fluent In Spanish & English
- Negotiate Sales Contracts
- Goal Setting
Affiliations
American College of Cardiology
Timeline
Regional Sales Director
MEDTRONIC Cardiovascular & Vascular, CELA CSH & APV Colombia
08.2017 - Current
Director
EDWARDS LIFESCIENCES
03.2014 - 08.2017
Cardio-Vascular Regional Business Manager
MEDTRONIC VASCULAR, Puerto Rico & Caribbean
12.2008 - 03.2014
Therapy Development Specialist
MEDTRONIC VASCULAR
10.2007 - 12.2008
Endovascular Sales Representative
CORDIS ENDOVASCULAR-JOHNSON & JOHNSON
01.2007 - 08.2007
Cardiovascular Territory Manager
KERBEROS PROXIMAL
07.2005 - 12.2006
AngioJet Sales Representative
POSSIS MEDICAL
06.2001 - 06.2005
Vascular Territory Manager
IMPRA/C.R. BARD
04.1998 - 06.2001
Xavier University
BA from International Affairs/ Business Administration
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