Francis Nicholas Callaio
Denver
Summary
Enthusiastic Marketing Manager with a proven track record of effective collaboration with colleagues and customers from diverse backgrounds. Skilled in clear communication to drive successful outcomes. Known for strong problem-solving abilities and strategic planning skills, consistently delivering results that exceed expectations.
Overview
13
13
years of professional experience
Work History
Co-Founder
Denver Disco
11.2012 - Current
- Develop and implement daily operations plans such as promotion routes, promotional strategies, and new show announcements
- Consult with clients to determine event requirements
- Coordinate event details and arrange availability of audio-visual equipment, transportation, displays, and other event needs
- Monitor event activities to ensure compliance with applicable regulations and laws, the satisfaction of participants, and fast resolution of any issues that may arise
- Source and distribute all marketing materials including flyers, posters, swag, and banners
- Route and track all promotional materials in six subsections of the Denver Metro area
- Forged and cultivated productive relationships to organize 150+ Colorado events in partnership with The Bluebird Theater, Bar Standard, Vinyl, The Church, Milk Bar, The Black Box, Temple Nightclub, Lost Lake, The Lazy Dog, Fox Theatre, Cervantes Masterpiece Ballroom, and The Other Side
Marketing Manager
Safe Harbor Financial
11.2021 - 12.2024
- Spearheaded and Leveraged AI to significantly enhance lead generation efforts
- Triggered an initiative to integrate an AI-powered chatbot, resulting in a 40% increase in monthly leads by effectively scoring and qualifying incoming leads
- Created annual budgets that totaled $1,000,000+ that aligned with company goals while getting them approved by a board of directors
- Orchestrated successful email marketing campaigns that drove engagement and nurtured customer relationships
- Responsibilities included list building, segmentation, template design, automated drip campaigns, and personalized customer communication
- Increased revenue by 10% by effectively leveraging a diverse product portfolio to acquire new customers and drive incremental sales through strategic upselling and cross-selling initiatives to existing clients
- Managed all in-house accounts payable processes for marketing vendors, including invoice processing, payment approvals, and vendor relationship management, to ensure timely and accurate payments
- Managed all branding activities, collaborating with external design vendors and utilizing Canva for in-house design needs
- Successfully secured a prominent full-page advertisement in the landmark first USA Today issue supporting the cannabis industry, enhancing brand visibility and industry recognition and recorded a 10% increase in leads
- Managed all SEO activities, including on-page optimization, local SEO, SEM management, content strategy, blog post development, and website updates to improve search engine rankings
- As ranked in the top five of our competition on Google, this ongoing initiative brought in about 35% of our leads
- Developed and executed annual marketing budgets and corresponding marketing plans, aligning strategic goals with resource allocation and campaign execution
- Managed all aspects of the HubSpot CRM and Marketing platforms, including contact management, lead nurturing, campaign execution, and data analysis
- Recorded an average of 180 leads a month for new business
- Managed and executed a series of webinars in collaboration with BIOPOCann to empower the social equity community in the cannabis industry by providing access to valuable resources and tools
- Successfully managed all media inquiries and developed a compelling company narrative that resonated with shareholders, collaborating closely with the Investor Relations team within the demanding environment of a NASDAQ-listed company
- Initiated and oversaw a website redesign project that triggered a company-wide rebranding effort
- Served as Marketing Manager during the company's successful transition to the NASDAQ stock exchange through a SPAC
- Organized, supervised, and carried out a charity poker tournament in Las Vegas involving 130 participants, resulting in a $50,000 fundraising achievement for the designated beneficiary
- Successfully executed B2B marketing campaigns using HubSpot to target and engage with key stakeholders in the cannabis banking industry, resulting in a 25% increase in MQLs
- Managed and created a full email strategy that led to a 10% increase in company leads
- Successfully launched and managed the inaugural Google Ads campaign, driving approximately 50% of all monthly leads
- This initiative required navigating the complexities of Google Ads regulations within the cannabis industry
- Successfully launched and managed the company's LinkedIn page, resulting in a significant increase of over 1,000 new followers
- Procured and supervised the event booth while participating in 8 conferences throughout 2022
- Oversaw and initiated the company's inaugural SEO campaign, responsible for generating 50% of all incoming leads
- Oversaw the consolidation of websites following a company acquisition
- Successfully managed annual budgets exceeding $1,000,000
- Directed and developed a monthly marketing department content calendar, detailing all planned activities
Director of Marketing
Green Dragon
05.2018 - 01.2019
- Organized a “carnival style” new store opening event with multiple product vendors and increased the location's sales by 100% through contests, games, and couponing
- Planned and launched new product lines from inception to launch
- Performed in-store training to raise brand awareness and demo new sales techniques
- Managed all ad placement projects which included Westword, The Rooster, Sensi Magazine, and Culture Magazine
- Researched and completed competitor analysis with continual updates to reflect market fluctuations
- Acted as a liaison between owners and retail locations to improve processes, procedures and productivity
- Created text and email campaigns with MailChimp and to effectively raise product sales by 20%
- Ensured brand consistency with weekly location visits and conference calls with retail management
- Coordinated and distributed bi-weekly company newsletters with internal company updates
- Supported Chief Operating Officer with daily operational functions
Director of Marketing
High Rise Media
01.2017 - 01.2018
- Sold 5,000 tickets to the first annual 420 on the Block
- Worked diligently with the local government and Denver Police Department to coordinate Denver's first legal cannabis consumption music festival
- Coordinated all sponsorship activities including activations, banner placement, contests
- Sourced and distributed all marketing materials including flyers, posters, swag, and banners
- Staffed and managed a promotional team to generate brand awareness
- Cultivated and upheld strong professional relationships with vendors, negotiated contracts and monitored performance
- Responsible for the 'Get on the Bus' campaign and communicated the legal and safe way to consume cannabis at the event
- Successfully scheduled 50+ artists simultaneously performing at six different venues
- Coordinated hospitality with third party vendors
Marketing Associate
TGS Global
08.2015 - 12.2017
- Accepted 15+ product awards and entered all products while adhering to strict compliance regulations
- Managed all project hours with Clarizen
- Managed digital marketing vendor that oversaw SEO, Google my Business, digital ad placements and online promotional deals
- Managed all social media initiatives which included brand awareness, education, contests, blogs, and video content
- Generated, managed, and responded to 1,500 reviews for 14 locations on Yelp, Google, Facebook, and Leafly
- Kept constant communication with retail managers to ensure all negative reviews were addressed and resolved
- Generated 10,000 fans across social media pages
- Developed and executed the first receipt advertising sales program for all retail locations
- Planned, staffed, and executed 20 consumer and sponsorship events which included four new store openings
- Founded and managed Denver's first and only three-day cannabis music festival, 420 on the Block
- Wrote and presented a 50+ page business plan for 420 on the Block
Writer/Photographer
Westword
01.2012 - 10.2012
- Researched, pinched, developed, and formatted news stories for the Backbeat
- Attended regular meetings with the editorial department to formalize ideas and build the blog's content from week to week
- Posted each story on a closed format creation tool and followed a variety of templates to ensure consistency
- Published stories with SEO driven language to ensure visibility on Google
Education
Bachelor of Science - Marketing
University of Colorado Denver
Denver, CO01.2018
Associate of Arts - Journalism
Community College of Denver
Denver, CO01.2013
Skills
- Marketing Strategy
- Leadership & Team Management
- Strategic Planning
- Budget Management
- Departmental Cross-Functioning
- Campaign Development
- Stakeholder Engagement
- Team Building
- Executive Communication
- Change Management
- Email Marketing
- Data-Driven Decision Making
- ROI Analysis
- Competitive Analysis
- Brand Positioning
- Creative Direction
- Storytelling
- Trade Show Marketing
- Sponsorship Marketing
- Event Planning & Execution
- Google Analytics
- Partnership cultivation
- Marketing campaign management
- Customer relationship management (CRM)
- Creative direction
Timeline
Marketing Manager
Safe Harbor Financial
11.2021 - 12.2024
Director of Marketing
Green Dragon
05.2018 - 01.2019
Director of Marketing
High Rise Media
01.2017 - 01.2018
Marketing Associate
TGS Global
08.2015 - 12.2017
Co-Founder
Denver Disco
11.2012 - Current
Writer/Photographer
Westword
01.2012 - 10.2012
Bachelor of Science - Marketing
University of Colorado Denver
Associate of Arts - Journalism
Community College of Denver
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