Fletcher Hoban
Student
Boulder
Summary
As a University of Colorado Boulder student driven by entrepreneurial grit, I specialize in building and sustaining impactful brands. I am a highly coachable professional seeking to leverage my foundational experience and relentless work ethic to drive results as a marketing intern.
Overview
3
3
years of professional experience
2
2
Certifications
Work History
Founder/Owner
ORSO Bracelet Brand
05.2025 - Current
- Conducted market and audience research to develop brand positioning within a lifestyle-focused consumer market
- Collaborated with designers to create marketing assets and product prototypes
- Managed branding, messaging, and go-to-market strategy from concept through early-stage development
- Adapted product concepts based on feedback
Founder
Shine Shark Detailing
01.2023 - 01.2026
- Created and executed digital marketing campaigns to increase brand awareness and customer acquisition
- Designed promotional materials, including flyers, business cards, and social media content
- Managed customer scheduling, service coordination, and retention strategies
- Built brand identity and acquired 3 customers a week
- Worked with professional photographers to produce content
Founder
Ted n Carl Clothing
08.2023 - 04.2025
- Developed brand concept and managed content creation across digital platforms
- Supported social media growth through organic engagement strategies
- Coordinated production timelines and marketing rollout efforts
- Sold out on my first drop of 30
Education
Bachelor of Science - Business Administration with an emphasis in Marketing
University of Colorado Boulder – Leeds School of Business
Boulder, CO08-2024
Criminal Justice and a minor in marketing
Nova Southeastern University
Davie, Florida08-2023
Skills
Content creation
Short-form video,
Organic social media strategy,
Brand development,
Market Research,
Canva,
Social media analytics,
Excel
Ableton Live,
Google Docs,
Microsoft Word
Customer acquisition & retention,
Project coordination,
Time management,
Communication,
Multitasking
Certification
Google Digital Marketing and Ecommerce
LEADERSHIP
- CU Advertising Club, Boulder, Colorado
- Member
- Created and executed digital marketing campaigns to increase brand awareness and customer acquisition
- Built brand identity, including logo creation and visual marketing assets
Timeline
Google Digital Marketing and Ecommerce
01-2026
Founder/Owner
ORSO Bracelet Brand
05.2025 - Current
Founder
Ted n Carl Clothing
08.2023 - 04.2025
Founder
Shine Shark Detailing
01.2023 - 01.2026
Criminal Justice and a minor in marketing
Nova Southeastern University
Bachelor of Science - Business Administration with an emphasis in Marketing
University of Colorado Boulder – Leeds School of Business