Fernando Gonzalez Aguirre

Blankfactor is a software product acceleration company focused on the FinTech and EdTech industries.
My focus at Blankfactor is to help the company grow by managing the two critical funnels: Leads and Candidates.
Using a mix of online and offline tools, I'm helping Blankfactor grow by generating long-term clients and making the brand renowned and esteemed in the development community.

Developed and implemented the digital marketing area at Globant, with the goal of generating a strong pipeline of opportunities and revenue.

Achievements:

• In just less than 6 months we were able to generate over USD50 millions in pipeline opportunities.
• Helped generate a better alignment between Marketing, Sales and the newly implemented Inside Sales Area

Starting almost from scratch, I was able to set up a high-performing team to cover all the aspects and platforms of B2B-focused digital marketing.
- Social Media
- Paid Media
- Marketing automation
- SEO
- Content
- Website performance and design
- Long term lead-gen strategy

I was promoted to take over the entire Marketing organization at Belatrix, with high interaction and decision making capabilities over the sales area.

Achievements:.

• Increased & improved lead generation quantity and quality.
• Implemented a marketing automation tool and Salesforce for the Sales & Marketing teams.
• Managed a multidisciplinary team distributed across 5 worldwide locations.
• Created and executed a content development strategy.
• Participated in the strategic planning of the company.
• Moved to Colombia and to open operations in that country. Became the fastest-growing location for the company.

Hired to create and run all marketing activities in Latin America, including events, advertising, budgeting and support to other areas.

Achievements:.

• Quickly increased brand awareness with multiple stakeholders.
• Developed a marketing plan for helping Recruitment achieve goals faster.
• Started introducing more market-oriented mindset to the management team.
• Improved the quality of internal and external events.
• Managed all online advertising for sales and recruitment.
• Managed SEO & PPC efforts.

I’ve taught Marketing for over 11 years to future professionals of Marketing, Graphic Design, Advertising, Engineering and Business Administration careers.

Started and managed the company, achieving great results and developing a strong, well recognized brand.

Developed the Outdoor Training and Adventure Groups area.

Achievements:.

• Rapid and stable market penetration with a strongly positioned brand.
• Created a highly motivational work environment.
• Development of a high-speed-response online sales platform.
• Developed a wide range of highly specialized products for a variety of clients (national & international clients, national & international travel agencies).
• Generated and managed relationships with national and international corporate clients.

• Trained and coached the sales people of the largest oil and gas company from Argentina in good practices, sales techniques and customer satisfaction.
• Trained the same group in the implementation of a proprietary CRM tool for the point of sale.