Summary
Overview
Work History
Education
Skills
Software
Languages
Certification
Timeline
Generic

FERNANDO FELIPE LEON NAJERA

ADVERTISING & MARKETING BACHELOR

Summary

Collaborative Key Account Manager with a proven track record of building and nurturing strong client relationships. Skilled in developing new business opportunities within targeted accounts through effective negotiation and relationship management. Possessing a strong analytical mindset and a keen attention to detail, I excel at leveraging data to drive results and exceed performance goals. A self-motivated and adaptable professional with a history of achieving outstanding results.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Senior Key Account Manager

BYG ELECTRONICA SAS
11.2018 - Current
  • Played an instrumental role in winning new business through targeted prospecting and relationship building activities.
  • Implemented process improvements within the key accounts division, enhancing efficiency levels across the team.
  • Monitored industry trends to stay ahead of competitors, offering relevant solutions to customers'' needs.
  • Increased client retention by developing and implementing customized account management strategies.
  • Identified opportunities for upselling within existing accounts, resulting in increased revenue generation.
  • Negotiated contracts and pricing agreements, securing advantageous terms for both the company and the client.
  • Played a key role in company growth by identifying and pursuing opportunities for expansion into new markets and industries.
  • Mentored junior team members in effective account management techniques, contributing to their professional development.
  • Created sales forecasts to target daily, monthly and yearly objectives.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

Marketing Coordinator

BYG ELECTRONICA SAS
02.2015 - 11.2018
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
  • Used online and offline marketing to generate leads, increase visibility and drive sales growth.
  • Planned and executed internal and external marketing events.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Developed and executed marketing plans for trade shows and other events to increase brand awareness.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Boosted sales by designing and executing creative email marketing campaigns.
  • Developed visually engaging marketing materials to support product launches and promotions.
  • Composed daily posts for social media and helped build corporate presence on Youtube, LinkedIn, Facebook, and Instagram.
  • Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
  • Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
  • Optimized marketing budget allocation by tracking ROI and adjusting strategies accordingly.
  • Created and managed social media campaigns to increase brand engagement.
  • Improved website visibility through development and implementation of SEO and SEM strategies.

Marketing Assistant

A C TOYS LANDIA & CIA EN C
10.2013 - 09.2014
  • Tracked marketing efforts to monitor results in real-time.
  • Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
  • Created engaging content for Facebook and Instagram.
  • Utilized Adobe Photoshop and Illustrator to design and create informational flyers and advertisements.
  • Created customized marketing materials to increase product awareness.
  • Wrote engaging and successful marketing, advertising, and website copy.

Sales Executive

El Sitio Entertainment S.A.S.
02.2012 - 01.2013
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
  • Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.

Education

Bachelor of Arts - Advertising And Marketing Bachelor

FUNDACION UNIVERSITARIA LOS LIBERTADORES
Bogota, Colombia
05.2001 -

Skills

Relationship Management

Industry Expertise

Key Account Management

Cross-Functional Collaboration

Account Retention

Account Management

Sales Quota Achievement

Relationship selling

Lead Generation

Adaptability and Flexibility

Team Collaboration

Social Media Marketing

Software

Illustrator

Photoshop

Indesign

Premiere

Excel

Word

Power Point

Languages

Spanish
Native language
English
Advanced
C1

Certification

Google Ads Management

Timeline

Senior Key Account Manager

BYG ELECTRONICA SAS
11.2018 - Current

Google Ads Management

03-2015

Marketing Coordinator

BYG ELECTRONICA SAS
02.2015 - 11.2018

Marketing Assistant

A C TOYS LANDIA & CIA EN C
10.2013 - 09.2014

Sales Executive

El Sitio Entertainment S.A.S.
02.2012 - 01.2013

Bachelor of Arts - Advertising And Marketing Bachelor

FUNDACION UNIVERSITARIA LOS LIBERTADORES
05.2001 -

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FERNANDO FELIPE LEON NAJERAADVERTISING & MARKETING BACHELOR