Summary
Overview
Work History
Education
Skills
REWARD
Timeline
Generic

FELIPE CASTRO VÉLEZ

Bogota,DC

Summary

Business Administrator Specialist in Strategic Marketing of the most important universities in Colombia. More than 20 years of experience leading the development and positioning technology and Retail business in local and multinational companies, focusing on the establishment and consolidation of its operations in the region. Leader with skills in the growth of strategic market plans, negotiation, equipment expansion, critical thinking and project execution. Interested in recognized and innovative companies that are opening or consolidating their operation in the Latin American market.

Overview

19
19
years of professional experience

Work History

BDM Accessories and Visuals For LAS

Lenovo
05.2019 - Current
  • Strengthened relationships with key clients through regular communication and meetings.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Identified new market opportunities, analyzing industry trends and competitor activities.
  • Generated new business with marketing initiatives and strategic plans. (esta es mi oficina)
  • Represented company and promoted products at conferences and industry events
  • Launch and position Lenovo Accessories and Monitors in the different markets in Latam

Entrepreneur

Led Master
04.2018 - 03.2019
  • Built strong brand recognition and customer loyalty by delivering high-quality products and services consistently over time.
  • Interacted well with customers to build connections and nurture relationships.
  • Launched new product lines successfully through comprehensive planning, strategy and research.
  • Established a successful startup by researching market opportunities, creating a business plan, and securing funding.

Country Manager

ITELECOM COLOMBIA SAS
01.2017 - 03.2018
  • Opening process of more than 100 new customers of telecommunications solutions and GO +.
  • Definition and implementation of the penetration strategy for high value products.
  • General restructuring of the entire company, especially in the areas of accounting, human resources, administration and legal matters, achieving operating savings of 130%.
  • Managed budgets, financial planning, and forecasting to optimize profitability for the country operations.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.

General Manager

COLENTREGA SAS
12.2014 - 03.2016
  • Redefinition of the commercial strategy focused on the optimization of the customer network, geographical coverage, risk management. Growth of 30% of the customer base.
  • Development of a new Geomarketing business line, in order to diversify the company in the areas of market research and database management, with an additional billing of US$ 1Million.
  • Definition of internal policies and procedures seeking greater efficiency in the operation and better indicators.
  • Developed and implemented strategies to increase sales and profitability.

General Manager

COMERCIALIZADORA 3 POINT SAS
07.2010 - 11.2014
  • Positioned the company as a leader in accessories, multiplying revenue annually, going from US$ 133.000 in 2009 to US$ 1.3 Million in 2014.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Launched and positioned new Retail brands to compete with well-known brands in less than 1 year such as Xtrememac, TP-Link, amongst others.
  • Researched & Implemented new products from USA, Europe and China, which led to a dynamic and diverse portfolio sold through main distributors.
  • Built and motivated a competitive and aggressive sales team.

Account Executive

Apple Inc.
06.2008 - 07.2010
  • Lead the launching of the company in Colombia to the retail market, resulting in a growth of 500%, an increase in market share going from 0.6% to 5% and the expansion of new Retail stores like Falabella, Alkosto, Exito and 7 APRs (Apple Premium Reseller).
  • Developed a Trade Marketing strategy, negotiating an exclusive space for Apple products, which reached 30 prime locations nationwide.
  • Built a sales team of 15 people for the Retail channel, winning the Best Regional Sales Team Award, awarded by the Apple MSC Training Program.
  • Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
  • Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.

Regional Director for Colombia And Venezuela

Access International
04.2006 - 06.2008
  • Structured the channels for multiple brands, increasing sales by 300% of our key brand, Targus in Colombian and Venezuelan markets, leading them from the 4th place to the 2nd place in Latin America.
  • Designed the Trade Marketing strategy for the Targus brand, positioning it to gain a 40% market share.
  • Introduce Premium brands such as LaCie and Swan to distributors in Colombia and Venezuela

Education

ESTRATEGIC MARKETING SPECIALZATION -

CESA
01.2003

BUSINESS ADMINISTRATOR -

Sergio Arboleda University
01.1999

Skills

  • Marketing strategies
  • Sales presentations
  • Business development and planning
  • Team building
  • Client onboarding
  • Training and development
  • Team leadership
  • Relationship building

REWARD

The president club Lenovo Latam 2023

Timeline

BDM Accessories and Visuals For LAS

Lenovo
05.2019 - Current

Entrepreneur

Led Master
04.2018 - 03.2019

Country Manager

ITELECOM COLOMBIA SAS
01.2017 - 03.2018

General Manager

COLENTREGA SAS
12.2014 - 03.2016

General Manager

COMERCIALIZADORA 3 POINT SAS
07.2010 - 11.2014

Account Executive

Apple Inc.
06.2008 - 07.2010

Regional Director for Colombia And Venezuela

Access International
04.2006 - 06.2008

BUSINESS ADMINISTRATOR -

Sergio Arboleda University

ESTRATEGIC MARKETING SPECIALZATION -

CESA

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