Hi, I’m
Felipe Afanador, MBA
Bilingual Strategic Commercial Business Manager
Bogotá, Colombia,DC
Business has only two functions – marketing and innovation.
Peter Drucker
Overview
12
years of professional experience
2
Years of teaching experience
3
Languages spoken
5
Countries lived and studied
Summary
Bilingual MBA Business Manager with 12 years of work experience offering empathic leadership, problem-solving and business development management abilities with focus on growth, profitability and process and resource optimization. Skilled at opening, growing and retaining accounts and expanding businesses through strong prospecting and networking talent. Determined to always seek out new sales channels and technologies to develop new revenue streams and engage with international customers. Extensive experience in commercial and digital transformation of businesses, with an emphasis on creating customer-centric organizational cultures and improving the purchasing experience.
Work History
Afanador Cortes Consulting & Asociados
Expansion and New Business Consultant
01.2023 - Current
Job overview
- Led and developed 5 businesses commercial and marketing transformations to break silos between teams and reduce 20% costs.
- Implemented processes improvement to shape organizational culture, optimize procedures for efficiency and help the company evolve and grow.
- Mentored junior consultants, sharing best practices and fostering professional development within the team.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Built strong relationships with clients, delivering exceptional service levels that exceeded their expectations.
- Applied analytical skills to identify trends and make data-driven recommendations for clients' businesses.
Tuya (Bancolombia)
Digital Product Manager
12.2021 - 12.2022
Job overview
- Launched successful mobile applications by managing end-to-end development processes, from ideation through post-launch support, which involved the synergy between Tuya and Recaudos Bogota
- Led the development team of 10 people whose mission was to create the first MVP of the mobility application connected to the company's digital ecosystem
- Established the necessary synergies to mobilize the companies in partnership to improve the customer experience in the different moments of truth
- Optimized the administrative and operational processes to ensure the cohesion of the teams to guide them to a commercial and digital transformation that leveraged the launch of the new product.
Pickit Logistics
Country Manager
06.2020 - 11.2021
Job overview
- Led expansion and operation model to ensure penetration in the Colombian market
- Led strategy of developing alliances with the commercial partner network that acted as distribution centers and allowed having a wider coverage in the national territory
- Increased package traffic by 50% by creating 10 new strategic commercial accounts for the required expansion
- Improved delivery times by 30% by establishing alliances with last-mile logistics operators, achieving a positive impact on company costs and customer satisfaction
- Achieved revenue targets through proactive client engagement strategies that fostered long-term relationships with customers.
- Led successfully launch of new products in local markets, driving revenue growth and brand recognition
Uber Eats
Sales Manager Colombia, Ecuador, Peru and Bolivia
08.2018 - 12.2019
Job overview
- Led commercial strategy implementation in Colombia, Ecuador, Peru and Bolivia to execute company's expansion strategy in LATAM
- Led and developed launch of Uber Eats in Ecuador and Bolivia
- Increased sales revenue by developing and implementing effective sales strategies, achieving 120% of the target goal
- Developed geo-localized incentive plan for commercial allies to accelerate expansion strategy by 40% vs planned
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led successful sales team by providing motivational coaching and performance-based incentives.
Oracle
Account Manager Colombia, Chile Y Perú
07.2015 - 09.2016
Job overview
- Developed sales strategy to manage 250 corporate accounts in 3 territories, achieving average ticket size of USD 60,000
- Managed diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Implemented consultive selling strategy to solve customer pains through company's products, increasing interaction with existing customers by 40%
- Developed disruptive project to improve lead qualification, increasing quality by 50%
- Established new sales enablement system to ensure end-to-end sales solution and improve customer experience.
- Increased client satisfaction in 10% by building strong relationships and addressing their needs promptly.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
Groupon
Business Unit Manager
10.2013 - 12.2014
Job overview
- Led commercial and operations strategy managing the entire value chain of the product from purchase to delivery to the final consumer, improving customer experience
- Achieved 20% reduction in logistics costs, achieving a positive impact on both the customer and company's results
- Improved customer experience by improving delivery times by 80% over the previous year by introducing new supply chain program
- Designed and implemented a disruptive commercial plan that allowed the sales force to increase daily offers, exceeding 50% of the sales budget compared to the previous year.
- Increased efficiency by implementing new business unit strategies and streamlining operations.
- Developed strong team dynamics through regular communication, resulting in improved performance.
Cencosud
E-Commerce Coordinator
10.2009 - 09.2013
Job overview
- Launched company's first online store in Colombia with omnichannel capabilities, improving customer experience and channel growth
- Designed and implemented online store launch strategy in record time and disruptive, which allowed generating difference with competitors, increasing sales and company's digital presence
- Achieved sales growth of virtual channels 3 times over budget in the first quarter, generating rapid expansion
- Designed and implemented strategy of offline activities at point of sale that made consumers aware of virtual channels, increasing online purchases 2 times more compared to traditional campaigns.
- Enhanced customer experience by optimizing product listings and regularly updating content.
- Streamlined order processing for increased efficiency and timely delivery of products.
- Collaborated with marketing team to create targeted email campaigns, boosting sales and customer engagement in 20%.
- Developed promotional strategies for seasonal sales events, resulting in increased revenuein 25% and brand exposure in 2%.
Education
ESADE Business School, Barcelona, Spain
MBA from Management And Strategy
01.2018
Universidad De Los Andes, Bogotá, Colombia
Masters Degree in Strategic Retail Management from Retail And Operations
01.2012
Universidad De Los Andes, Bogotá, Colombia
BBA from Marketing And Supply Chain
01.2008
Skills
- Strategic development
- Continuous Improvement
- Strategic Planning
- Organizational change management
- Business Analysis
- Client Relationship Management
- Sales strategy development
- Negotiation Tactics
- Analytical and Critical Thinking
- Teamwork and Collaboration
- Public Speaking
Other Studies
- Marketing and Innovation, Esade Business School, 2018
- Corporate Sales Program, (Sandler Methodology), 2016
- Design Thinking, Darden School of Business, 2014
- E-Commerce Management, Universidad Javeriana, 2013
Languages
Spanish
Proficient
C2
English
Proficient
C2
French
Intermediate
B1
Speaker & Academia Experience
- Associate Strategy MBA Professor, Universidad EAN, Bogotá, Colombia, 2022-current
- Lead Mentor, Shell Live WIRE & New Venture 2023, CDMX, México
- Main Guest Speaker, Mercadexpo 2023, Universidad UNIBE - Santo Domingo, D.R.
- Main Guest Speaker, International Marketing Congress Mark-In 2023, Universidad Área Andina - Bogotá, Colombia
- Main Guest Speaker, Online program for effective business communication - 2023, Feedback CEO Oficial - Lima, Perú
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Work Preference
Work Type
Full TimeContract WorkWork Location
On-SiteRemoteHybridImportant To Me
Company CultureWork-life balancePersonal development programsWork from home optionCareer advancementSoftware
Microsoft Office 365
Salesforce
Asana
Jira
HubSpot
Odoo
Google Analytics
Adobe Commerce
Vtex
Shopify
Slack
Canva
Power BI
Tableau
Hobbies
- Golf
- Travel and discover new cultures
- Reading business and economic books
Timeline
Expansion and New Business Consultant
Afanador Cortes Consulting & Asociados
01.2023 - Current
Digital Product Manager
Tuya (Bancolombia)
12.2021 - 12.2022
Country Manager
Pickit Logistics
06.2020 - 11.2021
Sales Manager Colombia, Ecuador, Peru and Bolivia
Uber Eats
08.2018 - 12.2019
Account Manager Colombia, Chile Y Perú
Oracle
07.2015 - 09.2016
Business Unit Manager
Groupon
10.2013 - 12.2014
E-Commerce Coordinator
Cencosud
10.2009 - 09.2013
ESADE Business School
MBA from Management And Strategy
Universidad De Los Andes
Masters Degree in Strategic Retail Management from Retail And Operations
Universidad De Los Andes
BBA from Marketing And Supply Chain
Similar Profiles
Elaine Lourdes Afanador, LCSWElaine Lourdes Afanador, LCSW
Psychotherapist at Elaine L Afanador, LCSWPsychotherapist at Elaine L Afanador, LCSW
Jordan CortesJordan Cortes
Assistant Handyman at Carlos Cortes MejiaAssistant Handyman at Carlos Cortes Mejia
Jesse LaraJesse Lara
Home Remodeling Assistant at Jorge CortesHome Remodeling Assistant at Jorge Cortes