Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Languages
Additional Information
Software
Timeline
Generic
Federico Mutis Bonilla

Federico Mutis Bonilla

Global TAAG Analyst
Bogotá,DC

Summary

Passionate psychologist and language enthusiast with global experience in marketing and media practices. Professional objective is to work in organizations prioritizing socially and ecologically valuable goals and products, developing marketing processes in line with these objectives. I'm particularly interested in organizations focusing on innovation and long-term solutions on a larger scale, benefiting companies and consumers. I believe it is crucial to promote and adapt existing technologies that allow for efficiency in a digitally growing world, and that by identifying and promoting robust ideas through marketing practices, we can accelerate sustainable solutions in many different environments. I'm confident I can make a substantial contribution to this end as I've developed knowledge in media marketing, helped construct and executed different marketing strategies from market research to media asset production, have applied psychological concepts to communications, and reached direct results in social marketing through elevated engagement among other KPI's.

Overview

3
3
years of professional experience
8
8
years of post-secondary education
9
9
Certifications

Work History

Junior Human Resources Intern

Grupo Andina Américas
06.2021 - 01.2022
  • Applied psychological assessment tools & methods to help filter and define appropriate candidates for recruitment
  • Analyzed Client's organizational climate, and needs, for appropriate talent selection.
  • Supported HR team in achieving hiring goals by screening resumes, conducting phone interviews, and tracking candidate progress.

Marketing Intern

Dualia teletraducciones SL. & Fundación Cardioinfantil
06.2021 - 01.2022
  • Helped strategize and produce 2 marketing campaigns focused on promotion of product and usage. As well as internal communications.
  • Developed video, as well as audio production and editing, for communication.
  • Assisted in creating written, video, and image content for marketing channels.

Marketing and Communications Analyst

Fondo Ambiente Italiano - Universitá Cattolica
02.2022 - 03.2023
  • Helped structure marketing and communications strategies, developed rebranding to involve younger generations, raise engagement, subscriptions, and sales.
  • Developed comprehensive marketing strategies for increased brand awareness and customer engagement.
  • Improved marketing campaign effectiveness by conducting thorough data analysis and identifying key performance indicators.

Global TAAG analyst

Publicis Global Delivery
04.2023 - Current
  • Worked with an intercultural marketing team to execute digital campaigns for a variety of global markets, analyzing their performance and providing insightful feedback to planners and clients, in representation of both consumer and prestigious brands.

Education

Master of Science - Organizational And Marketing Psychology

Università Cattolica Del Sacro Cuore
Milano, Italy
02.2022 - 03.2023

Bachelor of Arts - Psychology

Universidad De La Sabana
Bogotá, Colombia
02.2018 - 03.2023

No Degree - Business Administration

Colegio De Estudios Superiores En Administración (CESA)
Bogotá, Colombia
05.2001 -

High School Diploma -

Colegio Andino, Deutsche Schule
Bogotá, Colombia
06.2004 - 06.2016

Skills

Qualitative Research

Certification

IELTS C1 - English Proficiency

Accomplishments

Tejetón 2020 - Historic Memory Preservation:

Participated in a national project aimed at helping develop qualitative investigations about displaced victims of the armed conflict in Colombia. Contributed to the preservation of the memory of their individual experiences through the development of interviews and cultural spaces.

  • National academic initiative for the preservation of memory, and the creation of expression spaces for violence victims in Colombia, specifically single mothers.


Masters Thesis: 'An analytic review of the Potential of Social Marketing in Promoting Circular Economies for Mitigating the Global Climate Crisis'

  • Successfully presented my Masters' thesis about the applied potential of social marketing in mitigating the effects of global climate change global, evaluated with a perfect score. March, 2023.

Languages

Spanish
Native language
Spanish
Proficient
C2
English
Proficient
C2
Italian
Proficient
C2
German
Upper intermediate
B2
French
Intermediate
B1

Additional Information

  • Avid sound designer, producer and composer
  • Video production hobbyist
  • Competitive sportsman and health enthusiast

Software

JIRA

Office Pack

Campaign Manager

Meta Business Suite

Double Verify

Mediatools

Javascript Programming

Canva

AbletonLive

ProTools

FlStudio

Timeline

Global TAAG analyst

Publicis Global Delivery
04.2023 - Current

Marketing and Communications Analyst

Fondo Ambiente Italiano - Universitá Cattolica
02.2022 - 03.2023

Master of Science - Organizational And Marketing Psychology

Università Cattolica Del Sacro Cuore
02.2022 - 03.2023

Junior Human Resources Intern

Grupo Andina Américas
06.2021 - 01.2022

Marketing Intern

Dualia teletraducciones SL. & Fundación Cardioinfantil
06.2021 - 01.2022

Bachelor of Arts - Psychology

Universidad De La Sabana
02.2018 - 03.2023

High School Diploma -

Colegio Andino, Deutsche Schule
06.2004 - 06.2016

No Degree - Business Administration

Colegio De Estudios Superiores En Administración (CESA)
05.2001 -
Federico Mutis BonillaGlobal TAAG Analyst